Learn to succeed with expanding Global ECommerce opportunities from every day cross-border online trade (inbound and outbound), local language and payment methods -- to holiday and #ECommerce shopping events such as China's #SinglesDay 11.11.YY which is bigger than #BlackFriday and @CyberMonday combined!

2. @LeeBogner
ECommerce Architect. Professor
CIO Chief Information Officer
Software. Product Manager
Enterprise. Startups. Think-Tank
Technology. Retail. CPG. Media. Agency
Lee’s Presentations http://slideshare.net/leebogner

3. @LeeBogner

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Cross border shopping patterns

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11.11 is a lot bigger than Cyber Monday & Black Friday Sales

8. @LeeBogner
RMB 35 billion sales
at Taobao & Tmall in one day on

9. On 2013.11.11
Over RMB100 million in sales during the 1stminute

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15. Startup, founded in 2005,
allows online merchants to service
demand from 100 million shoppers
globally, without requiring operations and IT
infrastructure investment.
Fast emerging as an industry leader in B2C ECommerce international package delivery.
Multiple scanning events
Delivery confirmation
5-7 working days in most locations.
24/7/365 in-sourced customer service
Supports fully landed costing
Proprietary duty and tax engine
Integrates at merchant’s shopping cart.
@LeeBogner

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In China, ECommerce has been marketplace driven

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Tmall and the rest

19. @LeeBogner
Horizontal and Vertical ECommerce Platforms
Horizontal Platforms
Luxury
Private Selling
Cosmetics
Consumer Electronics
Media
Grocery
Fashion

20. @LeeBogner

21. •LaunchGlobalization Strategy Efforts
•AdaptableContent Management
•Designfor Extensibility
@LeeBogner

22. •BiggestMarkets are likely multi-lingual
•Offer at least two language options
•Address this challenge before transitioning to global
@LeeBogner

23. •Check currenciesare converting correctly
•Ensure currencyand date display correctly for user’s local currency
@LeeBogner

24. •Timing & efficienciesare crucial for international
•Adopt tools that help stay fast
•Translation management; reusable content
•Consistentcontent for all customers, everywhere

25. •Don’t just translate, you must Localize
•Use the appearanceand lingothat your audience is familiar with
@LeeBogner

26. @LeeBogner

27. Cross Border
Supplier Marketplace
Brand Marketplace
China’s Largest Online Shop
Retail Marketplace
Online & Mobile Payments
Cloud Services
CASE STUDY
Alibaba
China/Global

28. Alibaba
China|Global
CASE STUDY
@LeeBogner

29. Alibaba
China/Global
CASE STUDY
@LeeBogner

30. One of the largest B2C online ECommerce retailers in China
Online since Jan 2004, with low margin consumer electronics
Launched English language Ecommerce in 2012
for worldwide shipping
Expands into apparel,
baby, food & bev,
home goods
Key Strengths
nationwide fulfillment,
Merch sourcing
scalable technology platform
CASE STUDY
China/Multi-region

31. Rakuten
Founded 1997
17+M products
Top 3 Global Ecommerce
2005 started global
expansion –ACQ & JV
•Buy.com (now Rakuten.com US)
•Priceminister (France)
•Ikeda (Brazil)
•Tradoria (Germany)
•Play.com (UK)
•Wuaki.tv (Spain)
•Kobo Inc. (Canada)
Investments in:
•Pinterest
•Ozon.ru
•AHA Life
•Daily Grommet
CASE STUDY
Japan | Global

32. Rakuten
PLAY.COMFounded 1998 as direct E-Retailer, since 2013, online marketplace-only
Merchant Services
Customer Services
Global ECommerce
Cross border delivery
International PYMT
Seller Language Translation
Music, Video, Books
Sports, Tech, Office
Home & Garden
Health & Beauty
Toys, Gifts, Baby
CASE STUDY
UK | Multi-regional

33. Tesco
UK | Global
Invite-only online seller marketplace since 2012
Click & Collect 800 stores
50+ sellers, 43M Clubcard members
4M unique visitors/mo
No. 1 UK grocery/gen merch
Transforming customers
Competes: Amazon, Rakuten’s Play.com, eBay
Home and garden
Baby and toddler
Sports and leisure
Clothing and jewelry, & more
CASE STUDY

34. LATAM
Selling Models
•B2C, B2B ECommerce
•Online Auctions
Ecosystem
•MercadoPago
Payment systems
•MercadoShops
SMB Ecommerce
•MercadoSocios
Partners Promo Network
•MercadoSolidario
non-profit marketplace
eBay owns 18%
Argentina, Brazil, Chile,
Colombia, Costa Rica,
DR, Mexico, Ecuador, Peru,
Panama, Portugal, Uruguay
Venezuela
CASE STUDY

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40. @LeeBogner
ECommerce Architect. Professor
CIO Chief Information Officer
Social. Mobile. Analytics. Cloud
Startups. Think-Tank. Enterprise
Technology. Retail. CPG. Media. Agency
Lee’s Presentations http://slideshare.net/leebogner

41. Attributions
•Cleargo
•Forrester Research
•Johnson & Johnson
•Pay Pal
•Multi-channel Marketing Outlook Report Global ECommerce 2014