- The document discusses link building strategies for startups. - The main tip provided is to not do link building at all until certain criteria are met, such as having unique content and a fast website, in order to avoid wasting resources on links that provide no value. - Once the criteria are met, the document recommends focusing on content marketing and outreach activities to build links over time through valuable contributions, rather than inefficient manual link building tactics. This allows for healthy link growth that scales better.

2. Who?
• Franz Enzenhofer, Founder
• www.fullstackoptimization.com
• SEO of:
• This and
• That

3. Topic
•Linkbuilding für
Start-Ups
• about 20 Minutes
• No Bullshit Bingo a la: Pinguin, Panda, Mayday,
Magic Unicorn,Venice, PageRank, ...

4. Why?
• Start-Ups love to talk about linkbuilding.
• “How should we do linkbuilding?”
• or “We are doing linkbuilding already!”
Technol
ogy
ContentLinks

5. Axiom
• For SEO success
• a.k.a. long term sustainable and growing
organic unbranded traffic via search engines
(a.k.a. google)
• you need links.

6. but
• not a kilo, liter, or another total number

7. Healthy Growth
over Time
over Time
Links
Time

8. my first and most
important super secret
tip about linkbuilding for
startups, is
• wait for it

9. DON’T DO
IT

10. Resource Hog
InvestedInvested
ResourcesResources
(Lifetime, People,(Lifetime, People,
Money)Money)

11. Resource Hog
No Links
no matter what!

12. Resource Hog
No Links
no matter what!
Links with
absolutely no impact

13. Resource Hog
No Links
no matter what!
Links with
absolutely no impact
Ok Links

14. Resource Hog
No Links
no matter what!
Links with
absolutely no impact
Ok Links
Awesome Links
you will tell your
Mother about

15. Resource Hog
Links with
absolutely no impact
Ok Links
{No Way to tell
this from
that

16. Tools to tell this
from that

17. Do they work?....
• Yes
• They tell you about the link you told your
mother about.
• And they can tell the difference
between this and that
• with a 50% accuracy!

18. But
• There will always be reason not do
something!
• And you still need healthy growth of links
over time for SEO success.

19. You still need this
Links
Time

20. After
• The product is ready.
• And you have identified an audience.
• And the audience really exists.
• And the audience uses search in the way you
think they use search.
• And you have a webproperty with targeted
landingpages that host unique content or a
unique collection of content.
• And the site and its pages are damn fast.

21. Then
• You can probably start link-building.

22. Links
Time

23. Links
Time

24. Links
Time

25. Links
Time

26. Links
Time

27. Links
Time

28. Links
Time

29. Links
Time

30. Links
Time

31. Links
Time

32. Links
Time

33. Links
Time

34. Links
Time

35. Hard Work
• And it sucks
• And it does not scale.
• People will quit and hate SEO forever.
• And it’s not healthy.

36. Healthy Growth
over Time
over Time
• Growth: More and more
• Healthy: Easier and easier
• Focus on healthy!

37. Create value out of the
building-part of
linkbuilding
75%+ of the value
must go there

38. • PR
• Marketing
• Community Outreach
• Brand Building
• Business Development
with Links
in Mind
}Content-
Marketing
{
Linkbuilding done right is a huge competitive
advantage!

39. Healthy Growth
over Time
over Time
Links
Time
Herculean Effort Un-Annoying daily Business
/ Flow

40. • PR
• Marketing
• Community Outreach
• Brand Building
• Business Development
with Links
in Mind
}Content-
Marketing
{
Linkbuilding done right is a huge competitive
advantage!

41. Franz Enzenhofer
• The SEO agency with the goal to make
ourself - and any other SEO agency -
redundant.
• team@f19n.com
• Questions?