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Linkbuilding
- The document discusses link building strategies for startups. - The main tip provided is to not do link building at all until certain criteria are met, such as having unique content and a fast website, in order to avoid wasting resources on links that provide no value. - Once the criteria are met, the document recommends focusing on content marketing and outreach activities to build links over time through valuable contributions, rather than inefficient manual link building tactics. This allows for healthy link growth that scales better.
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Linkbuilding
- 2. Who? • Franz Enzenhofer,Founder • www.fullstackoptimization.com • SEO of: • This and • That
- 3. Topic •Linkbuilding für Start-Ups • about20 Minutes • No Bullshit Bingo a la: Pinguin, Panda, Mayday, Magic Unicorn,Venice, PageRank, ...
- 4. Why? • Start-Ups loveto talk about linkbuilding. • “How should we do linkbuilding?” • or “We are doing linkbuilding already!” Technol ogy ContentLinks
- 5. Axiom • For SEOsuccess • a.k.a. long term sustainable and growing organic unbranded traffic via search engines (a.k.a. google) • you need links.
- 6. but • not akilo, liter, or another total number
- 7. Healthy Growth over Time overTime Links Time
- 8. my first andmost important super secret tip about linkbuilding for startups, is • wait for it
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- 10. Resource Hog InvestedInvested ResourcesResources (Lifetime, People,(Lifetime,People, Money)Money)
- 11. Resource Hog No Links nomatter what!
- 12. Resource Hog No Links nomatter what! Links with absolutely no impact
- 13. Resource Hog No Links nomatter what! Links with absolutely no impact Ok Links
- 14. Resource Hog No Links nomatter what! Links with absolutely no impact Ok Links Awesome Links you will tell your Mother about
- 15. Resource Hog Links with absolutelyno impact Ok Links {No Way to tell this from that
- 16. Tools to tellthis from that
- 17. Do they work?.... •Yes • They tell you about the link you told your mother about. • And they can tell the difference between this and that • with a 50% accuracy!
- 18. But • There willalways be reason not do something! • And you still need healthy growth of links over time for SEO success.
- 19. You still needthis Links Time
- 20. After • The productis ready. • And you have identified an audience. • And the audience really exists. • And the audience uses search in the way you think they use search. • And you have a webproperty with targeted landingpages that host unique content or a unique collection of content. • And the site and its pages are damn fast.
- 21. Then • You canprobably start link-building.
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- 35. Hard Work • Andit sucks • And it does not scale. • People will quit and hate SEO forever. • And it’s not healthy.
- 36. Healthy Growth over Time overTime • Growth: More and more • Healthy: Easier and easier • Focus on healthy!
- 37. Create value outof the building-part of linkbuilding 75%+ of the value must go there
- 38. • PR • Marketing •Community Outreach • Brand Building • Business Development with Links in Mind }Content- Marketing { Linkbuilding done right is a huge competitive advantage!
- 39. Healthy Growth over Time overTime Links Time Herculean Effort Un-Annoying daily Business / Flow
- 40. • PR • Marketing •Community Outreach • Brand Building • Business Development with Links in Mind }Content- Marketing { Linkbuilding done right is a huge competitive advantage!
- 41. Franz Enzenhofer • TheSEO agency with the goal to make ourself - and any other SEO agency - redundant. • team@f19n.com • Questions?