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Understanding Off-Page
Search Engine Optimization
Web	Savvy	Marke,ng	&	iThemes	Media	LLC	Copyright	©	2016,		All	Rights	Reserved
RANKING ON PAGE ONE
REQUIRES
A COMBINATION OF
ON-PAGE AND OFF-PAGE
SEO EFFORTS
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IT IS IMPORTANT TO
UNDERSTAND WHAT OFF-PAGE
SEO IS AND WHY IT MATTERS
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GOOGLE NEEDS TO KNOW WHO YOU
ARE AND WHY IT SHOULD PAY
ATTENTION TO WHAT YOU DO
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OFF-PAGE SEO
MAKES THAT
HAPPEN
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Successful SEO Requires Off-Page Activity
Are you a trustworthy website or blog?
Are you considered an authority over specific subject matter,
topic,or industry?
Do you provide high quality content that will make users happy?
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1
2
3
Good SEO includes a variety of factors that help search engines understand the quality,
authority,and trust of your website or blog.This is the nature of off-page SEO.
Off-page SEO factors help search engines answer those questions!
Off-site SEO
factors are like
votes for the
homecoming king
or queen.
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Off-Site Data Points
v  Brand	men)ons	and	cita)ons	
v  Social	media	profiles	
v  Social	media	ac)vity	
v  User	reviews	and	recommenda)ons	
v  Referring	domains	and	backlinks	(inbound	links)	
v  Local	directories	and	individual	profile	lis)ngs	
v  Domain	registra)on	data	
v  Hos)ng	informa)on	
Below is a sample list of off-site data points.
While these are not all of them,they are the most important.
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Pro Tips for Optimization
Build	off-site	data	points	to	the	main	URL	plus	indivdiual	pages,	posts,	and	products.
BEFORE YOU START
BUILDING OFF-PAGE SEO
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Prepare a Cheat Sheet
v  Website	name	
v  URLs	–	main	and	cornerstone	content	
v  Contact	informa)on	
v  Phone	number	–	local	area	code	for	small	geographical	focused	sites	
v  Top	search	terms	–	your	top	five	search	terms	
v  Short	descrip)on	that	uses	these	search	terms	(25-50	words)	
v  Long	descrip)on	that	uses	these	search	terms	
v  Logo	files	–	various	sizes	and	file	types	
v  Images	used	in	main	website	branding	or	for	products	and	services	
When working on off-page SEO,it is best to consider the relevant data points and make sure
you have these ready so you keep yourself on-task and on-target.
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CONSISTENCY IS
VERY IMPORTANT
TO SEARCH ENGINES
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This is why you create a cheat sheet.
It keeps you on-track and on-target!
UNDERSTANDING
BACKLINKS
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What is a Backlink?
A backlink,also referred to as an inbound link,is created when a third party website or blog
links over to your content.Backlinks help in driving brand awareness,website traffic,and
help improve your organic search ranking.
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The	major	search	engines	use	a	lot	of	different	metrics	to	determine	the	value	of	external	
links.	Some	of	these	metrics	include:	
v  The	trustworthiness	of	the	linking	domain	
v  The	popularity	of	the	linking	page	
v  The	relevancy	of	the	content	between	the	source	page	and	the	target	page	
v  The	anchor	text	used	in	the	link	
v  The	amount	of	links	to	the	same	page	on	the	source	page	
v  A	number	of	domains	that	link	to	the	target	page	
v  The	amount	of	varia)ons	that	are	used	as	anchor	text	to	links	to	the	target	page	
v  The	ownership	rela)onship	between	the	source	and	target	domains
Backlink are Important
How do I truly know backlinks matter? Google tells me so in Google Search Console.
If Google is giving you data in Search Console,you know it matters to Google and SEO.
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LINK BUILDING
BEST PRACTICES
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What is Link Building?
The process of link building is basically collecting these inbound links.There are a variety
of ways to achieve link building,but please be cautious in doing so!
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Some	key	points	on	link	building:	
v  Today’s	consultants	and	website	owners	have	to	be	very	careful	about	link	building.	
Doing	it	wrong	will	put	you	in	a	Google	penalty	box.	
v  Play	it	safe	and	focus	on	basic	link	building	via	quality	content	and	engagement.	
v  Build	links	into	the	home	page.	
v  Build	links	into	individual	pieces	of	content:	
v  Pages	
v  Posts	
v  Products	
v  Don’t	stress	about	do	follow	and	don’t	follow.	If	you’re	ac)ons	are	legit,	you	rarely	
have	to	worry	about	if	a	link	is	do	follow	or	not.
Legit Sources of Link Building
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v  Social	media	profiles	
v  Social	media	shares	
v  Blogs	
v  Guest	blog	posts	–	be	careful	
v  Press	release	distribu)on	–	be	careful	
v  Local	lis)ngs		
v  Local	directories	
v  News	or	bookmarking	websites	
v  Review	websites	
v  Sponsorships	
v  Groups	
v  Forums	
v  Associa)ons	
v  Event	lis)ngs	
v  Presenta)ons		
v  Document	sharing	
v  Speaking	engagements	
v  Webinars	
v  Videos	
v  Podcasts	
Pro Tips for Optimization
Google	has	clearly	defined	rules	on	guest	posts,	press	releases,	and	sponsorships.	Before	you	
proceed	on	any	of	these,	review	Google’s	webmaster	guidelines	for	quality	content.
My Tactics of Link Building
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v  Write	quality	content	people	want	to	read	and	share	
v  Be	ac)ve	in	social	media	and	play	nice	with	those	around	you	
v  Aend	and/or	sponsor	local	and	online	events	
v  Sponsor	local	sports	teams	(yep	you	get	lots	of	local	backlinks	this	way)	
v  Speak	at	conferences	(WordCamp	websites	and	WordPress.tv	are	the	bomb)	
v  Appear	as	a	guest	on	podcasts	(you’ve	seen	me	all	over	podcasts	this	last	year)	
v  Write	guest	blog	post	on	select	sites	
v  Publish	good	stuff	(YEP	I’M	SAYING	IT	AGAIN)	
Pro Tips for Optimization
If	you	produce	quality	content	and	par)cipate	in	the	community	around	you,	people	will	
naturally	link	to	you,	men)on	you	and	your	website,	and	share	your	content.	
You	think	I’m	here	today	because	Cory	Miller	is	my	BFF	and	I	love	all	of	you.	
I’m	really	here	for	the	backlinks!	Ok	and	you	and	Cory.	But	also	the	backlinks.
Old Tactics I No Longer Use
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v  Footer	links	in	client	websites	or	blogs	
v  Keyword	rich	links	inside	press	releases	
v  Guest	blog	posts	with	links	inside	author	bios	
v  Duplicate	pos)ng	of	content	across	mul)ple	websites	with	keyword	rich	links	
v  Link	exchanges	
v  Anything	automated	
Real Life Confession
At	one	point	I	had	my	employer’s	website	removed	en)rely	from	the	Google	index.	It	was	
because	I	was	doing	black	hat	SEO	without	knowing	it.	I	didn’t	get	fired	and	I	eventually	did	get	
us	back	in	the	index,	but	damage	was	done	and	we	had	to	launch	a	new	URL	to	regain	rank.	
If	you	are	going	to	link	build,	know	the	rules	before	you	start!	
PS	–	That	was	over	well	10	years	ago.	I’m	way	older,	smarter,	and	totally	white	hat	now.
DON’T BE A VICTIM OF
BAD LINK BUILDING
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Google’s List of No No’s and Cautions
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v  Automa)cally	generated	content	
v  Sneaky	redirects	
v  Link	schemes	
v  Cloaking	
v  Hidden	text	and	links	
v  Doorway	pages	
v  Scraped	content	
v  Affiliate	programs	
v  Irrelevant	keywords	
v  Crea)ng	pages	with	malicious	behavior	
v  User-generated	spam
Link Schemes According to Google
Any links intended to manipulate PageRank or a site's ranking in Google search results may
be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.This
includes any behavior that manipulates links to your site or outgoing links from your site.
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The	following	are	examples	of	link	schemes	which	can	nega)vely	impact	a	site's	ranking	in	
search	results:	
v  Buying	or	selling	links	that	pass	PageRank.	This	includes	exchanging	money	for	links,	
or	posts	that	contain	links;	exchanging	goods	or	services	for	links;	or	sending	
someone	a	“free”	product	in	exchange	for	them	wri)ng	about	it	and	including	a	link.	
v  Excessive	link	exchanges	("Link	to	me	and	I'll	link	to	you")	or	partner	pages	exclusively	
for	the	sake	of	cross-linking	
v  Large-scale	ar)cle	marke)ng	or	guest	pos)ng	campaigns	with	keyword-rich	anchor	
text	links	
v  Using	automated	programs	or	services	to	create	links	to	your	site
Link Schemes According to Google
Additionally,creating links that weren’t editorially placed or vouched for by the site’s owner
on a page,otherwise known as unnatural links,can be considered a violation of our
guidelines.
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Here	are	a	few	common	examples	of	unnatural	links	that	may	violate	our	guidelines	if	
PageRank	is	passed:	
v  Text	adver)sements	
v  Advertorials	or	na)ve	adver)sing	where	payment	is	received	for	ar)cles	links	
v  Links	with	op)mized	anchor	text	in	ar)cles	or	press	releases	distributed	on	other	
sites.	
v  Low-quality	directory	or	bookmark	site	links	
v  Keyword-rich,	hidden	or	low-quality	links	embedded	in	widgets	
v  Widely	distributed	links	in	the	footers	or	templates	of	various	sites		
v  Forum	comments	with	op)mized	links	in	the	post	or	signature
BE SMART OR YOU’LL FIND YOURSELF
IN SEARCH ENGINE JAIL!
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SOCIAL MEDIA IS A CRTITICAL
ELEMENT IN TODAY’S SEO
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Ignore you Mom!
Be a social butterfly.
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Why Social Media Matters
Social media activity is a ranking factor for Google,so it will directly impact how your
content is presented in search engine results pages.Saying this a different way –you
cannot have good SEO without being active on social media.
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Important	points	about	social	media	and	SEO:	
v  Social	media	ac)vity	has	replaced	some	value	of	tradi)onal	(non-social)	link	building	
v  Social	ac)vity	counts	at	a	website	and	individual	URL	level	
v  Types	of	social	ac)vity	that	maers:	
v  Followers	and	likes	to	main	account	
v  Individual	URL	shares,	likes,	and	comments			
v  Your	social	clout	counts	(who	follows,	shares,	and	interacts	with	you)	
How Do I Know Social Media Really Matters?
I’ve	tested	it	with	my	own	theme	products,	blog	posts,	and	pages.	There	is	a	direct	correla)on	
between	social	ac)vity	and	)me	to	rank	and	posi)on	on	page	one	of	SERPs.
COMMON MISTAKES!
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Common Mistakes to Avoid
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Completely	Ignoring	Off-Page	Factors		
You’ve	launched	your	new	website	and	you	wrote	oodles	of	content	and	you’re	done.	
Right?	Nope.	That	is	just	the	beginning.		
You	have	to	follow	that	up	with	off-site	ac)vity.	Good	SEO	requires	both	on	and	off-site	
ac)vity.	That	means	the	content	is	just	the	beginning.	
Jumping	into	Link	Building		
Link	building	can	work	great,	but	it	can	also	be	very	dangerous.	Before	you	start,	make	
sure	you	understand	what	is	legal	and	what	isn’t	accepted	by	search	engines.		
If	you	hire	an	SEO	consultant,	make	sure	you	have	a	clear	understanding	of	what	they	
are	doing	so	they	don’t	get	in	trouble.	
Selng	Up	Social	Media	Profiles	and	Forgelng	Them	
“I	have	social	media	accounts	and	have	had	them	for	years”	is	something	I	omen	have	
told	to	me.	The	problems	if	they	set	up	the	accounts	and	forget	all	about	them.		
Social	media	only	works	if	you	are	ac)ve	on	them.	Ignore	social	media	and	it	will	ignore	
you	too.
Common Mistakes to Avoid
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Only	Sharing	Other	People’s	Content	on	Social	Media	
There	are	a	lot	of	people	I	talk	to	that	tell	me	their	very	ac)ve	on	Facebook,	but	it	just	
isn’t	conver)ng	into	revenue	for	them.	When	I	look	at	the	profile,	they	are	pos)ng	
content,	but	none	of	it	routes	back	to	their	actual	website.		
Social	media	is	great,	but	remember	the	goal	is	to	route	people	back	to	your	website	or	
blog	and	build	links	for	your	content.	Feel	free	to	share	content	of	others,	but	don’t	
forget	your	own	content.	
Talking	to	No	One	
Another	social	media	blunder	I	see	is	people	are	ac)ve	with	posts	but	have	no	one	
following	their	profiles.	That	means	they	are	broadcas)ng	informa)on	to	virtually	no	
one.		
Successful	at	social	media	efforts	means	to	be	interac)ve.	You	can	only	do	this	if	you	
interact	with	others	and	have	other	people	interested	in	you	and	your	account.
QUESTIONS & ANSWERS?
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Thanks for Coming Today!
	Rebecca	Gill	
Founder of Web Savvy Marketing
Instructor at DIYSEOcourses.com
@rebeccagill on Twitter
32	
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Off-Page Search Engine Optimization

  • 1. Understanding Off-Page Search Engine Optimization Web Savvy Marke,ng & iThemes Media LLC Copyright © 2016, All Rights Reserved
  • 2. RANKING ON PAGE ONE REQUIRES A COMBINATION OF ON-PAGE AND OFF-PAGE SEO EFFORTS Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
  • 3. IT IS IMPORTANT TO UNDERSTAND WHAT OFF-PAGE SEO IS AND WHY IT MATTERS 1 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
  • 4. GOOGLE NEEDS TO KNOW WHO YOU ARE AND WHY IT SHOULD PAY ATTENTION TO WHAT YOU DO Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
  • 5. OFF-PAGE SEO MAKES THAT HAPPEN Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
  • 6. Successful SEO Requires Off-Page Activity Are you a trustworthy website or blog? Are you considered an authority over specific subject matter, topic,or industry? Do you provide high quality content that will make users happy? 6 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved 1 2 3 Good SEO includes a variety of factors that help search engines understand the quality, authority,and trust of your website or blog.This is the nature of off-page SEO. Off-page SEO factors help search engines answer those questions!
  • 7. Off-site SEO factors are like votes for the homecoming king or queen. Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
  • 8. Off-Site Data Points v  Brand men)ons and cita)ons v  Social media profiles v  Social media ac)vity v  User reviews and recommenda)ons v  Referring domains and backlinks (inbound links) v  Local directories and individual profile lis)ngs v  Domain registra)on data v  Hos)ng informa)on Below is a sample list of off-site data points. While these are not all of them,they are the most important. 8 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved Pro Tips for Optimization Build off-site data points to the main URL plus indivdiual pages, posts, and products.
  • 9. BEFORE YOU START BUILDING OFF-PAGE SEO 2 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
  • 10. Prepare a Cheat Sheet v  Website name v  URLs – main and cornerstone content v  Contact informa)on v  Phone number – local area code for small geographical focused sites v  Top search terms – your top five search terms v  Short descrip)on that uses these search terms (25-50 words) v  Long descrip)on that uses these search terms v  Logo files – various sizes and file types v  Images used in main website branding or for products and services When working on off-page SEO,it is best to consider the relevant data points and make sure you have these ready so you keep yourself on-task and on-target. 10 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
  • 11. CONSISTENCY IS VERY IMPORTANT TO SEARCH ENGINES Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved This is why you create a cheat sheet. It keeps you on-track and on-target!
  • 12. UNDERSTANDING BACKLINKS 3 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
  • 13. What is a Backlink? A backlink,also referred to as an inbound link,is created when a third party website or blog links over to your content.Backlinks help in driving brand awareness,website traffic,and help improve your organic search ranking. 13 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved The major search engines use a lot of different metrics to determine the value of external links. Some of these metrics include: v  The trustworthiness of the linking domain v  The popularity of the linking page v  The relevancy of the content between the source page and the target page v  The anchor text used in the link v  The amount of links to the same page on the source page v  A number of domains that link to the target page v  The amount of varia)ons that are used as anchor text to links to the target page v  The ownership rela)onship between the source and target domains
  • 14. Backlink are Important How do I truly know backlinks matter? Google tells me so in Google Search Console. If Google is giving you data in Search Console,you know it matters to Google and SEO. 14 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
  • 15. LINK BUILDING BEST PRACTICES 4 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
  • 16. What is Link Building? The process of link building is basically collecting these inbound links.There are a variety of ways to achieve link building,but please be cautious in doing so! 16 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved Some key points on link building: v  Today’s consultants and website owners have to be very careful about link building. Doing it wrong will put you in a Google penalty box. v  Play it safe and focus on basic link building via quality content and engagement. v  Build links into the home page. v  Build links into individual pieces of content: v  Pages v  Posts v  Products v  Don’t stress about do follow and don’t follow. If you’re ac)ons are legit, you rarely have to worry about if a link is do follow or not.
  • 17. Legit Sources of Link Building 17 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved v  Social media profiles v  Social media shares v  Blogs v  Guest blog posts – be careful v  Press release distribu)on – be careful v  Local lis)ngs v  Local directories v  News or bookmarking websites v  Review websites v  Sponsorships v  Groups v  Forums v  Associa)ons v  Event lis)ngs v  Presenta)ons v  Document sharing v  Speaking engagements v  Webinars v  Videos v  Podcasts Pro Tips for Optimization Google has clearly defined rules on guest posts, press releases, and sponsorships. Before you proceed on any of these, review Google’s webmaster guidelines for quality content.
  • 18. My Tactics of Link Building 18 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved v  Write quality content people want to read and share v  Be ac)ve in social media and play nice with those around you v  Aend and/or sponsor local and online events v  Sponsor local sports teams (yep you get lots of local backlinks this way) v  Speak at conferences (WordCamp websites and WordPress.tv are the bomb) v  Appear as a guest on podcasts (you’ve seen me all over podcasts this last year) v  Write guest blog post on select sites v  Publish good stuff (YEP I’M SAYING IT AGAIN) Pro Tips for Optimization If you produce quality content and par)cipate in the community around you, people will naturally link to you, men)on you and your website, and share your content. You think I’m here today because Cory Miller is my BFF and I love all of you. I’m really here for the backlinks! Ok and you and Cory. But also the backlinks.
  • 19. Old Tactics I No Longer Use 19 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved v  Footer links in client websites or blogs v  Keyword rich links inside press releases v  Guest blog posts with links inside author bios v  Duplicate pos)ng of content across mul)ple websites with keyword rich links v  Link exchanges v  Anything automated Real Life Confession At one point I had my employer’s website removed en)rely from the Google index. It was because I was doing black hat SEO without knowing it. I didn’t get fired and I eventually did get us back in the index, but damage was done and we had to launch a new URL to regain rank. If you are going to link build, know the rules before you start! PS – That was over well 10 years ago. I’m way older, smarter, and totally white hat now.
  • 20. DON’T BE A VICTIM OF BAD LINK BUILDING 5 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
  • 21. Google’s List of No No’s and Cautions 21 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved v  Automa)cally generated content v  Sneaky redirects v  Link schemes v  Cloaking v  Hidden text and links v  Doorway pages v  Scraped content v  Affiliate programs v  Irrelevant keywords v  Crea)ng pages with malicious behavior v  User-generated spam
  • 22. Link Schemes According to Google Any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.This includes any behavior that manipulates links to your site or outgoing links from your site. 22 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved The following are examples of link schemes which can nega)vely impact a site's ranking in search results: v  Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them wri)ng about it and including a link. v  Excessive link exchanges ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking v  Large-scale ar)cle marke)ng or guest pos)ng campaigns with keyword-rich anchor text links v  Using automated programs or services to create links to your site
  • 23. Link Schemes According to Google Additionally,creating links that weren’t editorially placed or vouched for by the site’s owner on a page,otherwise known as unnatural links,can be considered a violation of our guidelines. 23 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved Here are a few common examples of unnatural links that may violate our guidelines if PageRank is passed: v  Text adver)sements v  Advertorials or na)ve adver)sing where payment is received for ar)cles links v  Links with op)mized anchor text in ar)cles or press releases distributed on other sites. v  Low-quality directory or bookmark site links v  Keyword-rich, hidden or low-quality links embedded in widgets v  Widely distributed links in the footers or templates of various sites v  Forum comments with op)mized links in the post or signature
  • 24. BE SMART OR YOU’LL FIND YOURSELF IN SEARCH ENGINE JAIL! Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
  • 25. SOCIAL MEDIA IS A CRTITICAL ELEMENT IN TODAY’S SEO 6 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
  • 26. Ignore you Mom! Be a social butterfly. Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
  • 27. Why Social Media Matters Social media activity is a ranking factor for Google,so it will directly impact how your content is presented in search engine results pages.Saying this a different way –you cannot have good SEO without being active on social media. 27 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved Important points about social media and SEO: v  Social media ac)vity has replaced some value of tradi)onal (non-social) link building v  Social ac)vity counts at a website and individual URL level v  Types of social ac)vity that maers: v  Followers and likes to main account v  Individual URL shares, likes, and comments v  Your social clout counts (who follows, shares, and interacts with you) How Do I Know Social Media Really Matters? I’ve tested it with my own theme products, blog posts, and pages. There is a direct correla)on between social ac)vity and )me to rank and posi)on on page one of SERPs.
  • 28. COMMON MISTAKES! Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
  • 29. Common Mistakes to Avoid 29 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved Completely Ignoring Off-Page Factors You’ve launched your new website and you wrote oodles of content and you’re done. Right? Nope. That is just the beginning. You have to follow that up with off-site ac)vity. Good SEO requires both on and off-site ac)vity. That means the content is just the beginning. Jumping into Link Building Link building can work great, but it can also be very dangerous. Before you start, make sure you understand what is legal and what isn’t accepted by search engines. If you hire an SEO consultant, make sure you have a clear understanding of what they are doing so they don’t get in trouble. Selng Up Social Media Profiles and Forgelng Them “I have social media accounts and have had them for years” is something I omen have told to me. The problems if they set up the accounts and forget all about them. Social media only works if you are ac)ve on them. Ignore social media and it will ignore you too.
  • 30. Common Mistakes to Avoid 30 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved Only Sharing Other People’s Content on Social Media There are a lot of people I talk to that tell me their very ac)ve on Facebook, but it just isn’t conver)ng into revenue for them. When I look at the profile, they are pos)ng content, but none of it routes back to their actual website. Social media is great, but remember the goal is to route people back to your website or blog and build links for your content. Feel free to share content of others, but don’t forget your own content. Talking to No One Another social media blunder I see is people are ac)ve with posts but have no one following their profiles. That means they are broadcas)ng informa)on to virtually no one. Successful at social media efforts means to be interac)ve. You can only do this if you interact with others and have other people interested in you and your account.
  • 31. QUESTIONS & ANSWERS? Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved
  • 32. Thanks for Coming Today! Rebecca Gill Founder of Web Savvy Marketing Instructor at DIYSEOcourses.com @rebeccagill on Twitter 32 Web Savvy Marketing & iThemes Media LLC Copyright © 2016, All Rights Reserved