Some key insights came from ‘Karvachauth’ 2010 – A popular Indian festival for married women and how it was shared on Facebook.

1. INDIAN WOMEN & FACEBOOK
A relationship by its self

2. 12Million Facebook Users in India as on July 2010
Reaching over 1% of the population
Source: http://www.pluggd.in/facebook-userbase-in-india-297/
% of Male users is higher than the Women in
India
Indian women above age of 25spend
on an average 2hours daily on
Facebook.

3. So what are they talking about??
And what does it mean for marketers and retailers?
This presentation is based on my individual research on Facebook along with my friends
Some key insights came from ‘Karvachauth’ 2010 – A popular Indian festival for married
women and how it was shared on Facebook.

4. Karvachauth on Facebook 26th October 2010
A age old traditional festival where women fast
throughout the day (No food, No water) and pray
for the well being of their husband.
And in the evening they open their fast by
Looking at the moon and completing prayers.
Now let’s see how women shared this Day on
Facebook!
Photo Credit: Manya Khare

5. And that’s how it all began

7. Some shared the joy of their very first…

8. They shared the ‘wait’ and ‘anticipation’

9. And celebrated when the moon showed up…

10. Some retailers joined the conversation…

12. KC moment! New terms were coined

13. This is what the men had to say…

14. And how it all concluded!

15. Now lets look at the numbers
On an average each FB user has 130 Friends
(Source Facebook.com)
Conversations around Karvachauth on 26/10/2010
507, 000 Conversations
Here’s the math:
Updates via MY Friends 30
Direct Reach to friends of each Message 30X130 = 3900
Viral Reach via Comments & Tags 3900X130 =507,000

16. Over 500,000 Conversations/ touch points on 1 topic from my little virtual circle of 299
Friends
IMAGINE the total potential that lies within the virtual circle of 4.8 Million Indian
Women (40% of the 12 Million Indians on Facebook)
Yes! 8Billion Conversations

17. FACEBOOK just another marketing tool?

18. And yes that’s Me, doing
my research 

19. By Nipun Kapur
Social Media Evangelist & Online Reputation Management Specialist
Director
Social Media Marketing
DRAFTFCB Interactive
card.ly/nipunkapur