Europe's leading premium casual brand Lerros enters the cluttered Indian Market. Cloud9 Media helped take Lerros to the next level of customer engagement using social media with zero advertising!
This social media case study highlights the work done by Windchimes Communications is promoting the Emerson Cup and generating participation with the users with the brand
This social media case study highlights the work done by Windchimes Communications is promoting the Emerson Cup and generating participation with the users with the brand
http://courtneyengle.com How does the social media scene look? What accounts do you need to protect your brand? Where do you show up, what gets sync'd, and how do you spend your time for maximum impact?
The is the extended case study of the Barack Obama campaign.
This presentation was done by Igor Beuker, to 150 marketers at the SRM Guru meeting 2009 in Amsterdam.
The session lasted 2 hours and the audience was excited and inspired by Obama’s great “brand interaction strategy”. Download the presentation for the slide notes with Igor's story.
All research was done by Paul van Veenendaal, who used over 250 different sources to create this huge slide deck.
If you are inspired by this story, you will probably also like our blog: http://www.ViralBlog.com
All credits go to Barack Obama and his campaign team. Barack Obama, marketer of the year!
Digital Strategy, Consumer Insights & Target AudienceArdian Atmaka
Disclaimer:
This slide is heavily inspired by Bud Caddell’s Digital Strategy 101.
I made this to practice my slide-making skills while trying to summarize the most basic understanding about digital strategy, insights and target audience.
Trends and Frameworks for Interactive Success... A strategic interactive approach for taking businesses to their customers by listening, sharing and providing timely and relevant services and support.
Presented 12/1/09 to Social Media Breakfast, Seattle chapter.
AUDIENCES: Marketing VPs, Directors; agency account directors
SYNOPSIS: I run across many presentations on "social media strategy" but never on how to craft one. This is my take, done overnight with lots of coffee and little sleep. I welcome feedback to this document, which describes how the marketing practice needs change, how engagement and trust are the keys to revenue, and things to cover in creating an engagement strategy.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
India Market Entry using Facebook - Lerros Germany Nipun Kapur
Often times when brands enter cluttered and complicated markets such as India, they do not have large budgets in the first year or 2 of operations. And therefore the social web is a great way to build awareness and demand. At Cloud9 Media we created a campaign 'Officially Casual' for Lerros Germany
Social Media Marketing - A Cloud9 Perspective Cloud9media
Cloud9 Media is social media conversations company. This slide deck showcases opportunities that brands can leverage using social media tools. In addition to this this slide deck carries several case studies cloud9 media created for brands such as Nike, Lerros, Alcott, D&A amongst many others
Influencing Consumers in the Social Web Nipun Kapur
The social web touches our lives in some way or the other. A great new opportunity for brands to reach their consumers daily.
An Introduction to Cloud 9 Media
Social media is always changing, which sometimes makes it hard to implement successfully.
In this presentation we give a basic understanding of what's happening in the social media world and what this means for businesses. We also take a look at what brands are doing social right and how you can start planning your social strategy.
http://courtneyengle.com How does the social media scene look? What accounts do you need to protect your brand? Where do you show up, what gets sync'd, and how do you spend your time for maximum impact?
The is the extended case study of the Barack Obama campaign.
This presentation was done by Igor Beuker, to 150 marketers at the SRM Guru meeting 2009 in Amsterdam.
The session lasted 2 hours and the audience was excited and inspired by Obama’s great “brand interaction strategy”. Download the presentation for the slide notes with Igor's story.
All research was done by Paul van Veenendaal, who used over 250 different sources to create this huge slide deck.
If you are inspired by this story, you will probably also like our blog: http://www.ViralBlog.com
All credits go to Barack Obama and his campaign team. Barack Obama, marketer of the year!
Digital Strategy, Consumer Insights & Target AudienceArdian Atmaka
Disclaimer:
This slide is heavily inspired by Bud Caddell’s Digital Strategy 101.
I made this to practice my slide-making skills while trying to summarize the most basic understanding about digital strategy, insights and target audience.
Trends and Frameworks for Interactive Success... A strategic interactive approach for taking businesses to their customers by listening, sharing and providing timely and relevant services and support.
Presented 12/1/09 to Social Media Breakfast, Seattle chapter.
AUDIENCES: Marketing VPs, Directors; agency account directors
SYNOPSIS: I run across many presentations on "social media strategy" but never on how to craft one. This is my take, done overnight with lots of coffee and little sleep. I welcome feedback to this document, which describes how the marketing practice needs change, how engagement and trust are the keys to revenue, and things to cover in creating an engagement strategy.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
India Market Entry using Facebook - Lerros Germany Nipun Kapur
Often times when brands enter cluttered and complicated markets such as India, they do not have large budgets in the first year or 2 of operations. And therefore the social web is a great way to build awareness and demand. At Cloud9 Media we created a campaign 'Officially Casual' for Lerros Germany
Social Media Marketing - A Cloud9 Perspective Cloud9media
Cloud9 Media is social media conversations company. This slide deck showcases opportunities that brands can leverage using social media tools. In addition to this this slide deck carries several case studies cloud9 media created for brands such as Nike, Lerros, Alcott, D&A amongst many others
Influencing Consumers in the Social Web Nipun Kapur
The social web touches our lives in some way or the other. A great new opportunity for brands to reach their consumers daily.
An Introduction to Cloud 9 Media
Social media is always changing, which sometimes makes it hard to implement successfully.
In this presentation we give a basic understanding of what's happening in the social media world and what this means for businesses. We also take a look at what brands are doing social right and how you can start planning your social strategy.
Digital marketing is known as an approach, promotion, branding or marketing exercise using digital platforms like websites, search engines, emails, social media and mobile apps. Digital Marketing training for undergraduates and professionals by DICS will not only help you in learning the different facet of digital marketing course but will also provide you with a practical experience along with certifications. We have the most experienced faculties and we are one of the recognized digital marketing institute in Pitampura, Delhi.
Unleashing the Power of Social Media - Social Marketing StrategiesPedro Laboy
Harness the social media tools and strategies needed listen to customers, respond to comments, deploy social campaigns, engage advocates, monitor reputation, generate leads and grow sales.
The presentation focusses on the cutting edge of marketing innovation, that is expected to emerge post- recession. Conversation marketing is low- cost, rich in data, and full of measurable tools, that can change the game for emerging economies in the global marketing context.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
buy old yahoo accounts buy yahoo accountsSusan Laney
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Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Digital Transformation and IT Strategy Toolkit and Templates
Promoting Apparel/ Denim brand on Social Media
1. Officially Casual Taking Brand To The Next Level of Customer Engagement Social Media Campaign Review March – May 2010
2. SITUATION Europe’s leading premium casual wear brand enters India in 2008 Established in 1983, LERROS is considered amongst the premium casual wear apparel players. LERROS is also represented in Belgium, Ireland, Finland, Canada, Hungary, Spain, Russia, Austria, Netherlands, Sweden among many others. Reality – Indian Market Cluttered Dominated by well established players such as Levis, Lee, Wrangler etc High Price Points TG 25 -45 M/F SOLUTION Social media campaign guided by a blog based network, this was created to help showcase The complete Lerros Range along with pictures and videos. A multi-media campaign helps capture and retain the attention of the consumer.
3. CREATIVITY Officially Casual A social media campaign dedicated to promoting Lerros Casual Wear amongst The Youth and young at heart. Creating Buzz and Customer Engagement using Facebook, Ningand Twitter
4. A Social Network – Officially Casual was created for Lerros to promote its range Via Blogs, Pictures, Videos and User activations
5. THE BLOG POWER! The way to influencing fashion buys is by providing valuable Guidance on use, style and functionality of the product! And sharing it with Friends!! on the Officially Casual social network! 5 New Style and Products are showcased every week on the Network, Facebook and Twitter
6. Style Showcase on Facebook – All blog posts, new styles and collection (Spring Summer) Was showcased on Facebook Via Updates Viral Reach> +200,000 Consumers (via ~ 1000+ Brand Buddies on FB)
8. User Activation I – Lerros Style o Meter Facebook Photo contest Users uploaded pictures capturing their ‘Officially Casual’ style And were rated by other users on Lerros Style o Meter Winners Won Lerros Gift Hampers
9. User Interaction Customer Feedback Live Votes and Comments All on FACEBOOK DAILY THE NETWORKING EFFECT
10. User Interaction II - Taking the Offline Ground Event to Create an ONLINE BUZZ Cosmopolitan Event promotion at Lerros Fanpage
11. Fans Sharing Their Fun Moments With Lerros Fans uploaded their pictures wearing Lerros Branded Apparels LERROS MOMENT
12. Keeping Fans Engaged III– HUNT FOR THE BIGGEST LERROS FAN Users Rating Lerros Collection & Styles
13. Keeping Fans Engaged III– HUNT FOR THE BIGGEST LERROS FAN And the winners are….!
14. User Activity Analysis & Comparison October 2009 – March 1st 2010: Lerros on Facebook was managed internally by the Lerros team. Cloud9 Media began the Social Media Campaign on 1st March 2010 12th week review Cloud9 has delivered more than a 75% increase in all Consumer acquisition & Engagement parameters * Source Facebook Page Analytics Report
15. Insights – 12th Week Review Increase in Interactions by 98% Increase in Posts by 88% Increase in In Interactions per post by 96%
16. Insights – 12th Week Review 5 Comments in 6 Months 232 Comments in 12 Weeks Increase in Post Quality From an average of 3 to 7 Increase in user recommendations By 97%
17. Insights – 12th Week Review Increase in Total number of Fans By 95% Increase in Total Page Views by 80%
18. Synopsis - ROI Cloud9 connects Lerros to Over 2 Lakh people daily And 40 Lakh people every month. On every update 3 people respond on an average That is a viral brand mention reach of over 8 Lakh people per update! Cloud 9 gets Lerros over 17 Lakh brand mentions and viral reach every month Which amounts to Facebook Advertising Value of over 3.8 Crores and Editorial Value of Over 38 Crores via consumer recommendations
21. Social tools such as Facebook, Twitter, Blogs, Linked in and others.
22. Cloud 9 brings an audience centric approach in communications.
23. We combine Creative Excellence, Strong Process approach, and Innovative Technology to deliver Communication Results.Cloud 9 Media is an enterprise of DIGIQOM SOLUTIONS, an integrated brand communications consultancy head quartered in New Delhi, India. Digiqom Solutions was founded in 2006 with the strategic intent of bridging the gap between brands, and consumer through technology.