Lerros, a premium casual wear brand, launched a social media campaign to boost customer engagement in India's competitive market, dominated by established brands. The campaign utilized platforms like Facebook, Twitter, and blogs to showcase products, engage users, and increase brand visibility, achieving a 75% increase in consumer acquisition and engagement. Cloud9 Media managed the campaign, significantly enhancing Lerros's online presence and interaction metrics.

1. Officially CasualTaking Brand To The Next Level of Customer Engagement Social Media Campaign Review March – May 2010

2. SITUATION Europe’s leading premium casual wear brand enters India in 2008Established in 1983, LERROS is considered amongst the premium casual wear apparel players. LERROS is also represented in Belgium, Ireland, Finland, Canada, Hungary, Spain, Russia, Austria, Netherlands, Sweden among many others.Reality – Indian Market Cluttered Dominated by well established players such as Levis, Lee, Wrangler etcHigh Price Points TG 25 -45 M/FSOLUTION Social media campaign guided by a blog based network, this was created to help showcaseThe complete Lerros Range along with pictures and videos. A multi-media campaign helps capture and retain the attention of the consumer.

3. CREATIVITY Officially Casual A social media campaign dedicated to promoting Lerros Casual Wear amongst The Youth and young at heart. Creating Buzz and Customer Engagement using Facebook, Ningand Twitter

4. A Social Network – Officially Casual was created for Lerros to promote its range Via Blogs, Pictures, Videos and User activations

5. THE BLOG POWER! The way to influencing fashion buys is by providing valuableGuidance on use, style and functionality of the product!And sharing it with Friends!!on the Officially Casual social network! 5 New Style and Products are showcased every week on the Network, Facebook and Twitter

6. Style Showcase on Facebook – All blog posts, new styles and collection (Spring Summer)Was showcased on Facebook Via UpdatesViral Reach> +200,000 Consumers (via ~ 1000+ Brand Buddies on FB)

7. Users sharing Women’s Wear tips on Facebook

8. User Activation I – Lerros Style o Meter FacebookPhoto contest Users uploaded pictures capturing their ‘OfficiallyCasual’ styleAnd were rated by other userson Lerros Style o MeterWinners Won Lerros Gift Hampers

9. User Interaction Customer Feedback Live Votes and Comments All on FACEBOOK DAILYTHE NETWORKING EFFECT

10. User Interaction II - Taking the Offline Ground Event to Create an ONLINE BUZZ Cosmopolitan Event promotion at Lerros Fanpage

11. Fans Sharing Their Fun Moments With Lerros Fans uploaded their pictures wearing Lerros Branded Apparels LERROS MOMENT

12. Keeping Fans Engaged III– HUNT FOR THE BIGGEST LERROS FAN Users Rating Lerros Collection & Styles

13. Keeping Fans Engaged III– HUNT FOR THE BIGGEST LERROS FAN And the winners are….!

14. User Activity Analysis & Comparison October 2009 – March 1st 2010: Lerros on Facebook was managed internally by the Lerros team.Cloud9 Media began the Social Media Campaign on 1st March 201012th week reviewCloud9 has delivered more than a 75% increase in all Consumer acquisition & Engagement parameters * Source Facebook Page Analytics Report

15. Insights – 12th Week Review Increase in Interactions by 98%Increase in Posts by 88%Increase in In Interactions per post by 96%

16. Insights – 12th Week Review 5 Comments in 6 Months 232 Comments in 12 WeeksIncrease in Post Quality From an average of 3 to 7Increase in user recommendations By 97%

17. Insights – 12th Week Review Increase in Total number of FansBy 95%Increase in Total Page Views by 80%

18. Synopsis - ROICloud9 connects Lerros to Over 2 Lakh people daily And 40 Lakh people every month.On every update 3 people respond on an average That is a viral brand mention reach of over 8 Lakh people per update!Cloud 9 gets Lerros over 17 Lakh brand mentions and viral reach every monthWhich amounts to Facebook Advertising Value of over 3.8 Crores and Editorial Value of Over 38 Crores via consumer recommendations

19. Media CloudWe are Cloud9 Media Cloud 9 Media is a Social Media Conversations & Commerce Company, we enable brands communicate with their target audiences

20. creating, managing and leveraging social media

21. Social tools such as Facebook, Twitter, Blogs, Linked in and others.