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Top tips for social media
The document highlights the evolution of online consumer behavior, noting that 42.6% of UK consumers make online purchases weekly and emphasizing the importance of social media in the buying process. It suggests that brands must align their social media strategy with customer needs and leverage online credibility to enhance their marketing efforts. Moreover, it discusses the significance of metrics for tracking user engagement and recommends various strategies to boost brand visibility and customer interaction.
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Top tips for social media
- 1. Turbo Charging Your Socialmedia Email: charlotte@optimumexposure.co.uk Web: www.optimumexposure.co.uk Blog: www.charlottebritton.co.uk LinkedIn: http://www.linkedin.com/in/charlottebritton Twitter: http://twitter.com/charlottebritto
- 2. A little BitAbout me 42.6% of UK consumers buy something online at least once a week
- 3. I was onthe team that launched ASDA Internet shopping in 1998……. 42.6% of UK consumers buy something online at least once a week
- 4. Which is aroundthe time #Google launched… 42.6% of UK consumers buy something online at least once a week
- 5. When people actually used AskJeeves…. 42.6% of UK consumers buy something online at least once a week
- 6. And Yahoo was more ofa directory.. 42.6% of UK consumers buy something online at least once a week
- 7. #thingshavechanged! 42.6% of UKconsumers buy something online at least once a week
- 8. In 2004 Facebooklaunched 42.6% of UK consumers buy something online at least once a week
- 9. and in 2006Twitter launched 42.6% of UK consumers buy something online at least once a week
- 10. #people didn’t knowwhat #hash tags were 42.6% of or #how to set up a Facebook fan page
- 11. 42.6% of UKconsumers buy something online at least once a week
- 12. Buying Process isChanging 42.6% of UK consumers buy something online at least once a week • 85% users found information through search engines • 15% of social media users are more inclined to buy from brands that advertise in social media; • 25% Facebook users who “Like” a brand on Facebook want to receive discounts and promotions • Recommendations from friends or family is the single most important factor in the choice of website to buy from, with 71% giving this reason. Source: e-consultancy.com
- 13. So How TurboCharge Social Media?
- 14. #1 Dynamic CustomerJourney 42.6% of UK consumers buy something online at least once a week Source: http://www.dutchcowboys.nl/events/25192
- 15. • Awareness –getting attention, using Twitter / blogging / Facebook etc as a means of doing that • Evaluation – compare product with competitors. Reviews & customer engagement key. Might as followers what they think • Purchase – Buys product has most confidence in • Advocate – positive experience -> leaves review / recommendations #1 Dynamic Customer Journey
- 16. • Decision makersno longer want to talk to sales until they are 60-70% down the decision cycle. • 90% of all purchases are researched online • Purchasing process has fundamentally changed, so you need to create your optimum marketing mix • Need to blend online and offline marketing to generate awareness of brand What are the Implications?
- 17. Online Credibility &Social Selling This isn't new - the main way People work out whether to trade with people on Ebay is through Their personal recommendations & reputation score.
- 18. Online Credibility &Social Selling People use the Internet to find out whether they should trust somebody to do business with or buy a product from When people want to do business with you, they will check the web to search for 'red flags' or for information to help them understand you better.
- 19. #align social with#business goals and customer buying process What are the Implications?
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- 21. #2 Social Selling SocialRepresentation • Buyers are researching your company & sales people • What do there online profiles look like? • Do you have a presence where your customers are? • Are they consistent, approachable, reflect the brand values of the company? Search • Where do customers go to gather information – which sites? • Can you leverage this information
- 22. Develop #tone ofvoice and content that drives #socialselling What are the Implications?
- 23. Are you Stillwith me?
- 24. #3 Metrics +tracking • Google analytics can track social interactions
- 25. #3 Metrics +tracking • Google analytics can track social actions (number shares, +1, tweets) can help prioritise position of buttons + which buttons
- 26. #3 Metrics +tracking • Google analytics can track social actions (number shares, +1, tweets) can help prioritise position of buttons + which buttons
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- 28. #4 Combine YourChannels
- 29. #4 Combine YourChannels
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- 34. #5 Infographics Good forsharing #data And creating the #buzz
- 35. #6 Like Gatingon Facebook
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- 38. #How am Idoing?
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- 51. It’s more aboutbuilding a community
- 52. #9 Engagement Develop waysto #engage with your audience
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- 57. Email: charlotte@optimumexposure.co.uk Web: www.optimumexposure.co.uk Blog:www.charlottebritton.co.uk LinkedIn: http://www.linkedin.com/in/charlottebritton Twitter: http://twitter.com/charlottebritto