'Tis the season! And you know what that means: It's game time for holiday shoppers ... and holiday marketers!
Online retail earnings are expected to grow from 263 billion in 2013 to 414 billion in 2018, while adoption of mobile shopping habits continue to rise. As a result, businesses are taking advantage of these growing trends by increasing budgets for Q4 and making mobile-optimized and online-driven holiday marketing a priority.
Curious about the best ways to attract new business during the holidays? Check out the latest trends in holiday shopping -- and marketers' top holiday marketing techniques for 2014 -- in this free factbook, 47 Stats for Remarkable Holiday Marketing in 2012.
After reading this factbook, you'll discover:
The state of online holiday shopping in 2014
How to optimize for mobile and search
How to plan out, optimize, and measure your holiday emails
What to post in social media this holiday season
Where to optimize your website and blog for an amazing holiday shopping experience