If you are trying to learn about beacon technology, then you need to take a look at this infographic. The quick guide gives you the idea of what are beacons, how the technology works and where this technology can be used. To learn more about proximity experiences created by this technology, visit www.encircle.io

1. Quick Guide to
Beacon Basics
The beacon works on Bluetooth Low Energy (BLE) which
transmits identity data over short distances. Such data is used
by smart phones to detect proximity.
1. An app needs to be downloaded by the consumer.
2. When the app is in the beacon proximity, it triggers the app
to work with cloud services and precisely identify location with
greater accuracy.
3. The phone displays the pre-designed message after
recognizing a specific Bluetooth signal from beacon.
• Entry gate of the location
• Inside the location - aisle, cash counter other departments
• Exit gate of the location
Self-guided Tour in Museums
Instead of following a defined
path in the museum, let your
visitors understand the
museum layout to choose
from which part they would
like to start the tour.
Showcase Your Latest
Product In-store
Display the latest products
and let your customers vote
in favor of the content.
Entertain Your Guests at a
Restaurant
Connect better with your
customers by indulging them
in a little quiz, as they wait
for their order to arrive.
Improve the Relaxing
Experience at a Hotel
Send soothing music to your
guests to relax better on a
hot summer afternoon.
Enhance the Pre-show
Experience at a Movie Theater
Deliver the movie trailer to the
customers’ phones when they
stand next to the movie
poster.
What is a beacon?
How do they work?
Where can they can be placed?
Type of experiences that can be created
Hello,
welcome!
Revamping consumer engagement
through Proximity Experiences
www.encircle.io