Social media startegy

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Social Media as a paradigm shift
inbound marketing
6 steps for social media strategy

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Social media startegy

  1. 1. Social Media Marketing @KareemSamara
  2. 2. Paradigm Shift
  3. 3. Inbound Marketing
  4. 4. What is
  5. 5. • Social Media is define the activities that integrate technology, social interaction and sharing of words, images, videos and audio. • In another word: Social media is a conversation that take place online .
  6. 6. Conversation are easy, why social media is hard • So many channels • So many people • So many conversation • So little time.
  7. 7. Understand it
  8. 8. How to create a successful social media strategy?
  9. 9. • • • • • • Step 1: Listen to conversation. Step 2: create your target persona. Step 3: create a specific goals Step 4: Join the conversation Step 5: Measure ROI Step 6: Analyze, Adapt, and Improve
  10. 10. 1.Listen to the conversation • Every good conversation starts with good Listening
  11. 11. 2.Create your target persona.
  12. 12. 3.Set specific goals
  13. 13. Step4: Join the conversation
  14. 14. Establish an editorial calendar Think conversation not a campaign Have rules of engagement
  15. 15. 5.Measure ROI
  16. 16. Step 6: Analyze, Adapt, and Improve
  17. 17. Know What Social Media Can’t Do
  18. 18. • • • • • • • Provide Your Business With a Mission or Vision Its not really Free Care About Your Customers Build Your Business Overnight Sell a product that no one wants Replace Marketing & PR Buying Likes Won’t Help You
  19. 19. ‫وقُل ربِّي زدني علْ‬ ‫ْ‬ ‫ما‬ ‫َ ْ َ‬
  20. 20. @KareemSamara Me@KareemSamara.com www.Facebook.com/SBKits

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