Why 85% of workloads are not on public cloud, and why they will be

William Toll (@utollwi),
VP Marketing - US, ProfitBricks
June 9 2015
Cloud Expo East
#CloudExpo
Why
85%
of
workloads
are
not
on
the
public
cloud,

and

why
they
all
will
be
in
the
cloud
by
2020

•  NJ
Na%ve,
living
in
Berlin,
Germany

•  15
Years
working
for
Internet
Infrastructure

Companies

•  B2B
Product
and
Marke%ng
leader
for
direct
and

channel
based
services
for
Internet
companies

•  Former
Employers:
ValueWeb,
Aﬃnity
Internet

(now
Hostway),
NTT/Verio,
Intermedia.NET,

NaviSite
and
YoTaa

•  Ac%ve
Speaker,
Blogger,
Community
Member
and

Social
Media
Networker

WILLIAM TOLL, PROFITBRICKS
William
Toll

@utollwi

Painless Cloud Infrastructure

•  Founded in 2010, 135 Employees (May - 2015)
•  Global Cloud Computing Service – IaaS
(Infrastructure as a Service) – operations in Berlin/
Germany, San Antonio/Texas and Boston/MA
•  $38M in funding to date
•  No legacy infrastructure, hardware or provisioning
systems
•  Focus on delivering pure Painless Cloud
Computing Infrastructure - IaaS services with
market leading price/performance ratios
•  Strong roadmap with additional DC’s and
Innovative Cloud Computing Infrastructure
Services
ABOUT PROFITBRICKS

WE‘VE COME VERY FAR IN IT

1982
1994
2006
IT TRANSFORMATIONS OF THE PAST
We
found
a
need
for
IT
for
everyone

We
networked
the
oﬃce

We
moved
from
client
server
to
the

web
browser

THE EVOLUTION OF IT
Compe%%on
among

IT
vendors
has
always

been
intense.

(Oracle,
July
2001)

ENTERPRISE IT OF THE PAST
Digital
Equipment
Compaq
Microsoft
Word Perfect
Seibel
Ashton-Tate
PeopleSoft
SAP
Lawson
JD Edwards
Kronos
Baan
Sage
Palm
Novel
Netware
Netscape
Navigator
Cold Fusion
Borland
Delphi
Informix
Some
vendors
transform,
others
get
acquired
and
some
die.


ENTER THE CLOUD
Cloud
Compu%ng
Arrives
in
mid-‐2000s


CLOUD’S ROOTS
Virtualiza>on

•  Free
BSD
Jails
and
some
basic
virtualiza%on/container
technologies

•  1999
VMware
worksta%on
launches

•  2003
Xen
open-‐source
virtualiza%on
pla_orm
is
born

•  2007
Virtualbox

Early
Automated
Infrastructure

•  Hos%ng
providers
like
Rackspace
and
1&1

•  Enterprise
hos%ng
pla_orms
leveraging
Savvis
or
MediaTemple

•  Amazon’s
AWS
in
2006

CLOUD COMPUTINGS’ SAAS
Early
growth
of
Cloud
Compu%ng
was
aTributed
to
SaaS:

Email
(Oﬃce
365,
Google
Apps),
CRM
(Salesforce),
Payroll
(ADP)

CLOUD WASHING
The
cloud
compu%ng
label
became
ubiquitous
in
2010
and
remains
today


PEAK DATA CENTER
There
are
8.6
Million
Data
Centers,
peaking
in
2017
and
then
will
decline.

IDC
2014

PEAK DATA CENTER
“Over
the
next
ﬁve
years,
a
majority
of
organiza%ons
will
stop
managing
their
own

infrastructure”
IDC
2014

PEAK SERVER
Both
IDC
and
Gartner
think
growth
in
the
server
market
is
being
driven
primarily
by

investment
in
hyperscale
data
centers.

DataCenterKnowledge
Dec
2014

PEAK COLO
While
retail
coloca%on
revenue
is
growing
worldwide
by
10%
in
2015…..

In
NA
-‐
60
percent
(revenue
is)
from
service
providers
and
just
under
40

percent
from
enterprise.
Synergy
Research
2014

PEAK COLO

PEAK LEGACY IT
While
sooware
rarely
comes
in
a
box
today,
the
vendors
of
today’s
apps
are

shioing
drama%cally.


MIX OF APPS MOVING IS CHANGING
88
percent
of
buyers
preferred
on-‐premise
solu%ons
in
2008,
87
percent
preferred

cloud
solu%ons
in
2014.
Everest
Group


A DELAY?

Why
has
cloud
compu%ng
(non-‐SaaS)
taken
so
long
to
spread
to
the
other
85%
of
IT?


THE HYPE & THE SHINY BALL

Developers
and
startups
are
always
upgrading
their
toolsets-‐
because
they
can.

CLOUD IS ALL WE HEAR

Cloud
Compu%ng
growth
among
startups
and
developers
soared
from
2009
to
2014


IN HOUSE REMAINS KING

Companies
deliver
an
average
of
only
18%
of
their
workloads
from
the
cloud
today.

(Bain
&
Company
2015)


CLOUD EARLY ADOPTERS
Innovators
and
Early
Adopters
Drove
Cloud
Compu%ng’s
Early
Years

Cloud
Compu>ng

2006+

THE DELAY: WE WERE NOT READY
Outages
Security
Early Cloud
Complexity and
Inflexibility
C-Level Fear
Migration & Adaptation

WHY SUCH A BIG GAP
Developers
vs.
Tradi%onal
IT

2014: GENERAL IT WANTS IN
World
IT
Cloud
Infrastructure
Market
is
Growing
by
21%
year
over
year
to
$32
billion
in

2015,
accoun%ng
for
approximately
33%
of
all
IT
infrastructure
spending,
which
will
be
up

from
about
28%
in
2014
IDC
April
2015


CLOUD 2014:
EARLY MAJORITY ARRIVES
Innovators
and
Early
Adopters
Drove
Cloud
Compu%ng’s
Early
Years

Cloud
Compu>ng

2006-‐2014

2014 & 2015:
GENERAL IT IS NOW READY
•  Security

•  Budgets

•  C-‐Level
Acceptance

•  Early
SaaS
Projects
Had
Great
Results

•  Cloud
Compu>ng
Has
Matured
and
now
applica>ons

can
be
moved
to
the
cloud
with
adap>on
or
re-‐
wri>ng
them

•  DevOps
Processes
&
Tools
Maturing


CLOUD SECURITY
Cloud
Security
concerns
are
decreasing
rapidly.
RightScale
2015


IT BUDGETS IN 2015
IT
Budgets
are
back
in
growth
mode.
Computerworld
Survey
2014


CLOUD MIGRATIONS
Moving
applica%ons
to
the
cloud
is
far
easier
with
new
and
more
mature
Cloud

Compu%ng
Infrastructure.

1st
Genera>on
Cloud

Compu>ng
PlaXorms

2006-‐2014

2nd
Genera>on
Cloud
Compu>ng

PlaXorms

2014+

C-LEVEL & LOB VS. IT
C-‐Level
Pushing
cloud
for
agility,
and
innova%on
with
and
against
IT.
Avanade
2014


GENERAL IT’S CHALLENGES
•  People
(Training)

•  Processes
(Change
&
Documenta>on)

•  Finance
(CAPEX
vs.
OPEX)

•  Cloud
Migra>on
Planning
&
Priori>za>on

•  DevOps
&
Automa>on


PEOPLE
Manage
expecta%ons,
assess
team
readiness
and
schedule
training


PROCESSES
Cloud
migra%on
planning
is
cri%cal
to
a
successful
cloud
transi%on,
plan

accordingly.


FINANCE
The
CapEx
to
OpEx
transi%on
diﬃculty
is
compounded
by
complex
pricing
and

the
changes
in
deprecia%on
and
ﬁnancing.


CLOUD MIGRATION PLANNING
Priori%ze
migra%ons
based
on
Applica%on
Architectures,
Applica%on
Lifecycle,

Applica%on
licensing,
Data
Security,
ROI
on
Migra%on


MONITORING & AUTOMATION
APIs
and
the
tools
from
the
ecosystem
are
mul%plying
and
becoming
more

capable
and
easier
to
implement
as
they
mature.


WHAT TO LOOK FOR IN A CLOUD
PROVIDER
•  Training:

•  Easy
to
use
cloud
and
on-‐premise
like
servers,
storage
&

networks

•  Change
&
Document:

•  Architect
&
Support

•  CAPEX
vs.
OPEX:

•  Easy
to
understand
pricing

•  Cloud
Migra>on
Planning:

•  Which
apps
go
ﬁrst

•  DevOps
&
Automa>on:

•  APIs
&
Tools


RALLY THE TEAM
Be
sure
to
have
a
top
down
and
boTom
up
approach
–
the
Cloud
oﬀers
an

opportunity
to
transform
IT.


Public
cloud
pla_orms
will
rival
tradi%onal
infrastructure
deployments
by
2020

(Forrester
April
2014)

CLOUD IN 2020

Cloud 1.0 Architecture
●  Born from dedicated servers & VPS
●  Server based, over subscribed
●  Designed around slow Ethernet
network technology – 1 or 10 Gb/s
and often throttled
Cloud 2.0 Architecture
InfiniBand
Dedicated
CPU Cores
Dedicated
RAM
Redundant
Storage x2
80 Gb/s 80 Gb/s 80 Gb/s
PAINLESS CLOUD INFRASTRUCTURE

Migration without adaptation – ProfitBricks cloud infrastructure behaves
like physical hardware with all the advantages of the cloud
No learning curve needed– ProfitBricks lets existing teams’ knowledge
sets and processes be used to achieve rapid success with the cloud
24/7 Local Phone support – USA and EU based Cloud Architects and
SysAdmins always on standby
Price/Performance Guarantee: “We guarantee that any workload
deployed on ProfitBricks will cost less than the same workload running at
the same performance level on the IaaS platforms of Amazon, Google or
Microsoft.”
PROFITBRICKS:
PAINLESS CLOUD INFRASTRUCTURE
1
2
3
4
Painless
Cloud
Infrastructure

PROFITBRICKS
DATA CENTER DESIGNER

THANK YOU + QUESTIONS
Start a 14-Day Free Trial or contact
a ProfitBricks Cloud Executive:
www.ProfitBricks.com
or Call:
1-866-852-8229
Learn about Cloud Pricing in our
White Paper:
Secret World of Cloud Computing
IaaS Pricing

As Seen In
VP,
Marke%ng

ProﬁtBricks
USA

Phone:
866-‐852-‐5229

TwiTer:
@utollwi


Why 85% of workloads are not on public cloud, and why they will be

Recommended

Recommended

More Related Content

What's hot

What's hot (19)

Similar to Why 85% of workloads are not on public cloud, and why they will be

Similar to Why 85% of workloads are not on public cloud, and why they will be (20)

More from ProfitBricks

More from ProfitBricks (10)

Recently uploaded

Recently uploaded (19)

Why 85% of workloads are not on public cloud, and why they will be