Cloud computing is transforming the IT Channel and MSP and VAR companies are rapidly migrating their on-premise infrastructure to the public cloud. This webinar shows why 2015 is a critical year for MSPs to start migrating their customers to the cloud. While early cloud platforms were great for startups and developers, second-generation Clouds are built expressly for the mainstream and production workloads of MSPs. Easily replicating on-premise servers, storage units and networks, MSPs can now benefit from the cloud's better performance and more flexible billing models to suit their clients' needs. You should attend this Webinar if you would like to learn how your organization can take full advantage of Public Cloud and its many benefits. In this webinar, you’ll learn how to: Assess cloud vendors and how to build a short list of IaaS providers to partner with. Productize cloud infrastructure services. “Sell” cloud to even the most reluctant client. Scale for Success with Public Cloud. Agenda: Introduction Migrating to and scaling with Public Cloud Live Demo with ProfitBricks' Data Center Cloud Management Tool Q&A

1. ProfitBricks Channel Team
Webinar Series
July 2015
Cloud Growth is Accelerating:
How MSPs are taking over the Public Cloud

2. INTRODUCTIONS & HOUSEKEEPING
Today’s moderators:
Jeffrey Coy
Director of Channel Development
Flavius Toma
Senior Cloud Solutions Architect
Slides will be shared with you after the
event, and will also be available on the
ProfitBricks SlideShare
Video & audio will be available on the
ProfitBricks YouTube Channel
Today’s webinar is being recorded.

3. • Founded in 2010, 135 Employees (July, 2015)
• Global Cloud Computing Service – IaaS
(Infrastructure as a Service) – operations in
Berlin/Germany, San Antonio, TX and Boston, MA
• $38M in funding to date
• No legacy infrastructure, hardware or provisioning
systems
• Focus on delivering pure Painless Cloud
Computing Infrastructure
• Price/Performance Guarantee
• Strong roadmap
ABOUT PROFITBRICKS
Painless Cloud Infrastructure3

4. WORLDWIDE GROWTH IN CLOUD
4 Painless Cloud Infrastructure

5. CLOUD INFRASTRUCTURE REPLACING
ON-PREMISE INFRASTRUCTURE
5 Painless Cloud Infrastructure

6. ON-PREMISE DATA CENTERS FINAL YEARS
6
“There are 8.6 Million Data Centers, peaking
in 2017 and then will decline.”
source: IDC 2014
Painless Cloud Infrastructure
“Over the next five years, a
majority of organizations
will stop managing their
own infrastructure”
source: IDC 2014

7. COMPTIA’S SURVEY RESULTS
7 Painless Cloud Infrastructure

8. Assessing Infrastructure
Deployment Options
&
Cloud Vendors
Painless Cloud Infrastructure

9. CHANNEL IN TRANSITION
9
Product Centric Time & Materials Project Based
Managed
Service/Recurring
Revenue
You should be here with:
• Email
• Sever Management
• Security
• Backups
• Cloud Infrastructure
Painless Cloud Infrastructure

10. CHANNEL & THE CLOUD
Infrastructure
On-premise
(status-quo)
Hoster-
Dedicated
Public cloud
IaaS
Colocation
deployment
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11. FIVE CONSIDERATIONS
11
Vendor viability
Funding, History, Overall commitment to the channel
Service flexibility
Ability to design, run and configure applications just like on premise
Service performance
Servers, Storage & Networks with on-premise like performance
Pre/Post Sales support
Assistance architecting client cloud solutions and helping you support them
operationally
Full partner program with high margins
From marketing to margin – a program designed around partners
Painless Cloud Infrastructure

12. PRICING & PARTNER DISCOUNTS
12
Pricing
• Usage / consumption based – hourly or minute based
• Preset packages of servers/storage/networks or independently
customizable
• Are there “Other fees” – IO, Networking upgrades, Support Fees
• Price / Performance Guarantee
Partner Program
• Percentage discount or commission, thresholds?
• Program fees
• Support fees
Painless Cloud Infrastructure

13. PRODUCTIZING CLOUD
Sales:
Helping your sales team transition from ordering
infrastructure from TechData to deploying on-demand
infrastructure
Pricing and Packaging:
Transitioning buildouts and on-going support to recurring
revenue
Financially:
Helping your clients move from CAPEX to OPEX
Support:
Monitoring and managing OS, Security, Updates &
Upgrades, Users
New Services
• Disaster Recovery
• Higher SLAs
• Big Data Analytics Platforms
Cloud
IaaS
Per
User/Per
App?
Per Device
Managed
Pass-thru w/
or wo/
discount
Pricing and Packaging:
Painless Cloud Infrastructure

14. MSP CLOUD SERVICES PRODUCT
SERVICES
14
Colocation
Equinix,TelemaxX,
SUPERNAP
ProfitBricksIaaS
Networks
Storage
Servers
Data Center Manager
User Management
Firewalls
Load balancing
OS Images
ServicesfromProfitBricks 24/7 support
Pre-Sales Architect
CloudConnect
Upload services
Migration support
Account Managers
MSPPartners
Managed Services
Operations
Applications:
Monitoring
Backup-Services
Security
Firewall
Load Balancing
Customers
Painless Cloud Infrastructure

15. SELLING CLOUD INFRASTRUCTURE
15
Your Team:
• Train them well
On-premise to cloud risk reduction
• Lower Risk (downtime and security)
• Data center quality
Competitive:
• Agility
• Financial gains
Support:
• Build migration experience
• Enhance support levels by focusing on customer, not on infrastructure
Painless Cloud Infrastructure

16. ON-PREMISE TO CLOUD – CAPEX TO OPEX
16
Your Customer’s Data Center:
• Small and under-provisioned OR
small and over provisioned.
• Fixed servers, some
upgradeable
2nd Generation Cloud:
• Infinitely variable,
customizable, scalable
Painless Cloud Infrastructure

17. Scaling Public Cloud Infrastructure
Painless Cloud Infrastructure17

18. SCALING CLOUD SERVICES
18
Server Options:
• Some cloud providers have servers that are customizable from 1 CPU core to 62
CPU cores and .25GB of RAM to 240 GB of RAM. All CPU cores & RAM are
dedicated
Software Defined Networks:
• Some cloud providers have completely customizable networks with multiple layers,
sub nets – anything that can be configured on-site in a switch can be configured in a
second generation cloud
Storage:
• “Limitless” storage – connect and mount as many storage devices as required – all
data is automatically copied to another data center in the same region
Unique features:
• Live Vertical Scaling – add CPU cores & RAM without re-booting
Painless Cloud Infrastructure

19. COST MODELING
Painless Cloud Infrastructure19
• Simple, transparent pricing
• Month to month agreements
• Free traffic within region
• Price/Performance Guarantee
• SLA – 99.95%
• No hidden costs
• Partner discounts 25%

20. Demo
Painless Cloud Infrastructure20

21. DATA CENTER MANAGEMENT
21 Painless Cloud Infrastructure

22. Painless Cloud Infrastructure
PROFITBRICKS:
PAINLESS CLOUD INFRASTRUCTURE
Other Cloud Providers
ProfitBricks:
Painless Cloud
Infrastructure
RIGID
FLEXIBLE
• Custom Instance Size
• Network Design Freedom
SLOW
CUMBERSOME
LIMITED SCALABILITY
COMPLEX PRICING
FAST
• 80 Gb/s Networking
• Dedicated CPU Cores and RAM
• No over-provisioning or throttling
NO LEARNING CURVE
• Drag & Drop Deployments
• Full APIs & Libraries
FULLY SCALABLE
• Live Vertical Scaling with No Reboot
Price/Performance Guarantee
• Simple Pricing Models
• ProfitBricks Price/Performance Guarantee
22

23. THANK YOU + QUESTIONS
Start a 14-Day Free Trial
or contact your ProfitBricks Cloud
Expert: jeffrey.coy@profitbricks.com
or call:
1-866-852-8229
Download our latest white paper
Six Considerations When
Selecting a Partner-Friendly
Cloud Service Provider
As Seen In
Painless Cloud Infrastructure
Jeffrey Coy
Director of Channel Development
Painless Cloud Infrastructure23