Can we spend less on IT, work less, but accomplish more? Join us at The Ritz to discover how Exponential-e’s innovative hybrid services combine the best of traditional IT competencies, with world leading connectivity, Cloud and communication services - and make the impossible, possible. Our CEO, Lee Wade, will be amongst a selection of key speakers, who will share their views on how innovations in Cloud services can be combined with advanced networking technology and service provider experience to deliver the real benefits businesses have been seeking. We'll seek to explain how you can spend less on IT, work less and still accomplish more. We'll demonstrate why your Cloud is only as good as your network, and how you can transition to the Cloud efficiently and securely. Seems too good to be true? Come and see for yourself. View our Cloud video and more on YouTube: https://www.youtube.com/user/Exponentialltd

1. Welcome to the
Exponential-e
Cloud Revolution
Lee Wade
CEO & Founder - Exponential-e

3. Today, we will provide you with an insight into our World-leading
Cloud-Ready Network:
• Where we build your cloud infrastructure so that logically, it sits on your LAN .
. . On the clean side of your firewall.
• This negates corporate data security and privacy issues.
• We deliver multiple services over single fibre connections and VPLS Instances
supporting multiple QoS levels.
• Where the seamless inter-operability between the Cloud and network
infrastructure offers unrivalled solutions . . .
• And the key enabler is our 100GigE Layer 2 VPLS Network.
• Our ‘Non-stop compute platform . . .’

4. Public
Internet
Corporate
WAN
London Slough
Internal
applications
and databases
Enterprise IT staff remain in control of
their IT environment and have command
and control of the cloud based resources
as if they were ON THE LAN.
10 GigE server LAN
Data Security & Privacy Issues Resolved
All servers, databases & applications sit
on the clean side of your firewall, no matter
what city they are physically located.
Sub 2ms.
Optimized for
data
replication
Your Cloud is only
as good as your NetworkTM
Benefits
Cloud sits on your LAN
Single end-to-end SLA
Managed via single pane of glass
Low latency 10Gig server LAN

5. Your Cloud is only as good as your Network…
• What can a Cloud-Ready Network deliver that other Cloud solutions
cannot?
• Your transition to the Cloud: Big Bang versus step-by-step migration?
• Demonstrate how Business Continuity & Disaster Recovery challenges are
easily resolved.
• And finally . . . Why Your cloud is only as good as your network . . .

6. July 14th, 2015
Big IT headache in 2015
• We own the network infrastructure.
• We control the Cloud infrastructure.
• We can offer the Professional services expertise to help.

7. OVUM – October 2014
Technological panacea or
Impenetrable labyrinth?

8. 08.45 - 09.30 Arrival and registrations
10.00 - 10.20 Welcome and introduction
Lee Wade, CEO & Founder, Exponential-e
10.20 – 10.45 Can the cloud orchestrate efficiency?
Steven Harrison & James Hooper Exponential-e
10.45 – 11:15 Your Transition to the Cloud
Mukesh Bavisi, Managing Director, Exponential-e
Big Bang or step-by-step Migration?
11:15 - 11:45 Coffee break
11.45 - 12.15 A View to the Future
Steven Harrison, Lead Technologist, Exponential-e
12:15 – 12:45 Voice your Challenges
Moderated by Steven Harrison & Mukesh Bavisi
An open forum to debate your immediate Cloud & IT issues and concerns
12.45 - 14.30 Networking lunch

9. Achieve the status whereby Exponential-e 2.0 is
formally acknowledged among our peers,
competitors and clients as the most advanced
and innovative business technology enabler in
Europe . . .

10. Meeting our brand promise
Trusted Supplier Status

11. Independent Recognition
December 2013
“On behalf on the London Stock Exchange, I thank you for inspiring us.”
Xavier Rolet, CEO

13. Sales
Engagement
Service
Provisioning
Account
Management
24/7
Network
Support
Centre
2nd and 3rd
Line Support
Client
Relations
Our Customer
served 1st philosophy
Delivering service excellence at
each part of the customer journey
& experience.
Introduced Oct 2003.
Customer

14. Evolution of Our Customer
Served 1st Philosophy

15. Royal Wedding Project - April 2011
Watched by 110million people in US courtesy of Exponential-e

16. Large Housing Association

17. Applied Innovation
Delivering the benefits of
technological innovation to
market.
Dynamic Disruption
Changing the battlefield and basis
of competition.
Competitors Creators

20. Roadmap to growth
25% CAGR – Revenue & EBITDA Projections

21. Exponential-e Overview
Today, we have:
• Founded in October 2002
• 2014 £60m turnover; £10.0m
EBITDA (Projected)
• 305 employees
• 1700 Mainly ‘blue chip’ clients
• 30% 5 year CAGR
• 100GigE Layer 2 VPLS network
• 150 BT Ethernet Exchanges
• Our own Cloud Infrastructure
• And work to exacting international
ISO management standards

22. Can the Cloud orchestrate
Efficiency?
James Hooper
Cloud Solutions Consultant, Exponential-e
Steven Harrison
Lead Technologist, Exponential-e

23. Cloud Transition
& Migration
Mukesh Bavisi
Managing Director, Exponential-e

24. Journey to the Cloud Strategy

25. DISCOVERY
Survey your Estate
• Applications - Which are a good fit for Cloud &
which are not.
• Licences - Do they allow Cloud deployment.
• Data - Where is it and how will your app.
access it – The Network is key here.
• Dependencies – Application, Network 3rd
parties dependencies.
• Documentation - Existing & new.
• Use of Tools
• Microsoft Assessment & Planning Tool.
• IT Audit
• VMWare Capacity Manager
• Network Monitoring Systems

26. DESIGN
Based on Discovery Data
• Type of Private Cloud Model
Shared, Dedicated, On-Premise or Hybrid.
• Type of Network
Layer 2, Layer 3 or Hybrid.
• Type of Billing
Pay-as-you-go (PAYG) , Committed or Hybrid.
• Design
Topology, High-Availability, Security, RPO & RTO, Users
Access, Bandwidth requirements etc.

27. PREPARATION
• Proof of Concept
• Creation of a Single Environment
• Layer 2 Stretched VLAN.
• Single IP subnet across existing & new
environment.
• Single Active Directory Domain.
• Use of Disaster Recover & Business Continuity Tools
• Synchronise of a physical server to the Cloud
platform.
• Synchronise of a virtual server to the Cloud
platform.
• Test synchronised Servers in a air lock to pre-test
Making Data Migration seamless.
• Build
• Creation and build of New Servers

28. MIGRATION / BUILD
• Migrations Window
• Network Topology and Logical Routing
• System Changes
• Change Firewall Rules
• Change DNS Records
• Update Active Directory polices
• Failover using Disaster Recover & Business Continuity Tools
• Initiation of failover from physical server to the Cloud
platform.
• Initiation of failover virtual server to the Cloud
platform.
• Data Migration
• Via VPN (if data resides in a unconnected site)
• Private Network
• Through Data Ingest points

29. TEST
• Network Tests
• Throughput
• Latency
• Packet Loss
• Application Performance & Load Testing
• Failover scenarios
• Application Failover
• Server Failover
• Platform Failover
• Network Failover
• RPO & RTO
• User Acceptance

30. Migration to the Cloud
• Quorum
• Double-Take
• Zerto
• Veeam
• vCloud
Connector
• OVF Import /
Export
• Zerto
• Double-Take
• Seeding Centres
• Data Sync Tools
• Centrix
• Centrix

31. A View to
The Future
Steven Harrison
Lead Technologist, Exponential-e

32. Where did we start?
The key to predicting the future lies in understanding the past…
These new computer systems we are describing differ from other computer
systems advertised .... They differ by having a greater degree of open-endedness,
by rendering more services, and above all by providing facilities that
foster a working sense of community among their users
What will on-line interactive communities be like? In most fields they will
consist of geographically separated members, sometimes grouped in small
clusters and sometimes working individually. They will be communities not of
common location, but of common interest.
Available within the network will be functions and services to which you
subscribe on a regular basis and others that you call for when you need them.
The Intergalactic Computer Network
by J.C.R Licklider, 1968

33. On a Journey Since 2008

34. Where are we going?

35. It’s all about the Interface
In 2002, the film Minority Report predicted seven technologies that took less than 10 years to become
reality: Heads-Up augmented reality displays (Google Glass), controller-less input (Microsoft Kinect),
automated driving (Google Drive), flexible displays (Plastic Logic), Real-time facial recognition (on most
smartphones), intelligent targeted advertising (online), autonomous micro drones (BAE Robobugs).

36. Workplace of the Future?
Some of the challenges of
mobility or other flex-work
programs are that we’re
reluctant to treat workers
differently for fear of “fairness”
issues, and we’re not very good
at managing, let alone managing
remote workers. Too many
managers rely on attendance
and time at one’s desk instead
of setting explicit expectations
and mastering other
management practices needed
to make internal (inside the
building) or external (anywhere
else) mobility work for both the
employer and the employee. –
Jan Jonson - VP Design and
Workplace Resources at Allsteel

37. Or Worker of the Future?

38. Dynamic Disruption
 Risk is doing nothing.
 Opportunity is
exploiting everything!
What to do?
Act. Now. You can and
should close as much of
the gap as possible by
leveraging service-based
solutions.
Exponential-e wants to be your partner helping you cross the technology gap!

39. The Importance of
Security
Ponemon 2013 Cost of Data Breach Study

40. A Secure & Private Cloud

42. Thank you
www.Exponential-e.com