The document outlines a conference agenda focused on the transformation brought by software in various industries, showcasing keynotes and hands-on sessions. It emphasizes the importance of cloud-native technologies and agile practices in modern software development, particularly for mobile applications, to enhance productivity and innovation. The discussion highlights the shift towards microservices, continuous delivery, and the need for infrastructure that supports rapid changes in business demands.

1. ‹#›Pivotal Confidential–Internal Use Only
Today’s Agenda
2 great keynotes:
“Software Kept Eating the World”
“CenturyLink and their Journey to Cloud Foundry”
3 hands-on sessions:
The Developer Experience
Architecture and Operations
Continuous Delivery and Microservices

2. ‹#›Pivotal Confidential–Internal Use Only
SOFTWARE KEPT EATING THE WORLD
And Why You Might Want to Take a Bite
Farhan Thawar| fthawar@pivotal.io | @fnthawar

3. © Copyright 2014 Pivotal. All rights reserved.
@fnthawar
A NEW PLATFORM FOR A NEW ERA

4. Pivotal Confidential–Internal Use Only
Computing Evolution
@fnthawar
MAINFRAME CLIENT-SERVER & WEB CLOUD
Automation of
Financial Accounts
Automation of most paper processes
(ERP, CRM, Email)
New experiences and
business models
Automation of
Financial Accounts
Automation of most paper processes
(ERP, CRM, Email)
New experiences and
business models
“Free” CPU Cycles “Free” CPU Storage
1st 2nd 3rd

5. © Copyright 2014 Pivotal. All rights reserved.
Industries Witnessing Massive Change
MEDIA
HEALTH
RETAIL
FINANCIAL SERVICES
ENTERPRISE
EDUCATION
@fnthawar

6. © Copyright 2014 Pivotal. All rights reserved.
Software is Changing Industries
$6B valuation
Financial Services
$25B valuation
Travel & Hospitality
$51B valuation
Transportation
$3.2B Acquisition by Google
Home Automation
$40B valuation
Entertainment
$1.1B acquisition
Agriculture
@fnthawar

7. © Copyright 2014 Pivotal. All rights reserved.
“Software is Eating the World”
@fnthawar
http://online.wsj.com/articles/SB10001424053111903480904576512250915629460

8. © Copyright 2014 Pivotal. All rights reserved.

9. © Copyright 2014 Pivotal. All rights reserved.
Re-imagine Software Development
@fnthawar
http://blogs.wsj.com/cio/2014/03/06/pivotal-ceo-paul-maritz-says-companies-must-rediscover-software-development-2/

10. © Copyright 2014 Pivotal. All rights reserved.

11. © Copyright 2014 Pivotal. All rights reserved.
What Matters: Apps. Data. Analytics
• Apps power business, and those apps generate data
• Analytic insights from that data drive new app
functionality, which in-turn drives new data
• The faster you can move around the cycle, the faster
you learn, innovate and pull away from the competition
@fnthawar

12. © Copyright 2014 Pivotal. All rights reserved.
A book store in Seattle,
deploys code every 11 seconds

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Mobile Adoption Timeline
@fnthawar
2008
Print Media
2010
Broadcast
Media
2011
Financial
Services
2013
Retail
???
Healthcare /
Education

14. © Copyright 2014 Pivotal. All rights reserved.
90% Of All Enterprise Apps Will Be Mobile By 2017
20%of enterprise apps
are mobile
2013 2017
90%of enterprise apps
will be mobile
Source: Gartner predicts

15. © Copyright 2014 Pivotal. All rights reserved.
If “software is eating the world…”
If software := eating(world){
Mobile := eating software
}
• In 2014, number of mobile
devices surpassed human
population
(6.8 Billion to 7.1 Billion)
@fnthawar

16. ‹#›Pivotal Confidential–Internal Use Only
Over the 2014 iPhone Launch Weekend,
Apple Sold 25x more transistors than existed in all
the PCs in the world 1995

17. ‹#›Pivotal Confidential–Internal Use Only
Everyone Will Be Connected

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WWDC 2015
1.5 Million Apps
@fnthawar

19. ‹#›Pivotal Confidential–Internal Use Only
Every THING Will Be Connected

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Mobile is truly different
• Different infrastructure required
• Different use cases
• Can’t just reuse existing infrastructure
@fnthawar

21. © Copyright 2014 Pivotal. All rights reserved.
Why Cloud Native is critical for mobile
Why Mobile
No Downtime for
upgrades,
maintenance
Mobile Device, OS
iteration is very fast
Why Cloud Native
Enterprises want a single,
open platform for their
apps
CxOs believe mobile
competency is strategic
90% of all enterprise apps
will be mobile by 2017
(Gartner)
Exponential workload
Dynamic loads

22. © Copyright 2014 Pivotal. All rights reserved.
An example:
Hitting a web API returns 2mb of data when you only need 4k (one example of
20 things that you might need to modify about your API)
What’s different
Mobile
Banking
2008 2014
1X /
week
40X /
day
@fnthawar

23. © Copyright 2014 Pivotal. All rights reserved.
Big Data Opportunity
People Enabled With Mobile Devices + Sensors Uploading Troves
of Findable & Sharable Data
Source: KPCB, Internet Trends 2014
@fnthawar

24. © Copyright 2014 Pivotal. All rights reserved.
Microservices Unleash Rapid Evolution

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Core Application Patterns Are Changing

26. © Copyright 2014 Pivotal. All rights reserved.
You must be this tall
to use
Microservices…
http://martinfowler.com/bliki/MicroservicePrerequisites.html
https://www.flickr.com/photos/gusset/3723961589
RAPID PROVISIONING
BASIC MONITORING
RAPID APPLICATION DEPLOYMENT
DEVOPS CULTURE

27. © Copyright 2014 Pivotal. All rights reserved.
Predictable: Constant Productivity
PRODUCTIVITY
PREDICTABILITY
Unpredictable
Predictable

28. © Copyright 2014 Pivotal. All rights reserved.
Why do I need to be agile?
• We believe that software should be built:
– in short iterative feedback loops
– as a team sport
• You have the right to get smarter over time
– Product definition is always in flux
• Expectations for development teams are at all-time high
(not just in speed)

29. © Copyright 2014 Pivotal. All rights reserved.
What Does Business Really Want?
• Consistent rate of output
• No surprises
• Prefers “fast and predictable” over “sometimes super-
fast, sometimes mysteriously slow”
• ...all in the face of constantly changing product definition
Every product owner wants predictability:

30. © Copyright 2014 Pivotal. All rights reserved.
Containers Alone Aren’t Enough…
Enterprise management
• Value is unlocked when standard common
services are built into each managed container
Orchestration & Management of Application
Instances
• Apps span multiple VMs
• Apps use multiple containers
• Dependencies with each other fail
• Failure conditions have to be corrected automatically
• Load balancing and performance tuning
• Logging and event auditing

31. © Copyright 2014 Pivotal. All rights reserved.
Savings From IAAS and PCF
CLOUD NATIVE DEV CLOUD NATIVE OPSIAAS

32. © Copyright 2014 Pivotal. All rights reserved.
How to Get There With IAAS + Cloud Native
CLOUD NATIVE DEV CLOUD NATIVE OPSIAAS
Better SLAs
Flexibility
Speed
Availability
Faster Time To Market
Mobile + Data Services
Agile and Iterative
Leverage OSS
Continuous Delivery
No Downtime
Instant scaling
Consistency & Automation

33. © Copyright 2014 Pivotal. All rights reserved.
Infrastructure
Applications
Monoliths
Microservices
Physical/Virtual Pivotal CF
Continuous Delivery
Software Factories
Feedback Rapid Iteration
Horizontal Scale
Diversity of Clients

34. © Copyright 2014 Pivotal. All rights reserved.
It’s gonna take a platform…
Pivotal CF Spring Cloud

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Is IT a Cost Center? Or a Competitive Advantage?

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Standardization & Automation Enable Productivity, Quality, and Consistency

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Continuous Delivery Shortens Time Between Idea and Action

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You are either building a software business…
Or losing to someone who is.
- @littleidea

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“Operations is the Secret Sauce”

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Cloud Native Application Platform

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Cloud Native Architectures
● Distributed
● Scalable
● Automated
● Replaceable
● Anti-fragile
● Iterative evolution of solution
Optimized for Velocity

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Emergent Features
● Distributed and versioned configuration
● Service Registration
● Routing
● Circuit Breaker
● Service-to-service calls
● Load balancing
● Messaging
Coordination of distributed apps leads to boilerplate patterns

43. © Copyright 2014 Pivotal. All rights reserved.
The Shift: Cloud Native Enterprises
Cloud Native Framework:
▪ Spring Cloud : used by Netflix
▪ Spring Boot now over 1M downloads a month, historic levels of
growth
Cloud Native Runtime:
▪ Cloud Foundry elastic runtime used by top FS leaders
▪ Enterprise production ready Linux Container based platform
Cloud Native Orchestration:
▪ CF BOSH: Embedded OS, cloud API integrated
▪ Incredible operational leverage; machine to machine
automation

44. © Copyright 2014 Pivotal. All rights reserved.
Cloud Foundry Capabilities At A Glance
Application
Containerization &
Cluster Scheduling
Native and
Extended Data
Services
Automatic App Server
& OS Configuration with
Buildpacks
Policy, Identity and
Roles Management
App Health
Management,
Load Balancing,
Rapid Scaling,
Availability Zones
IaaS Provisioning, Scaling
& Configuration
Application
Network Security
Groups
Application to
Services
Binding and
Access
Logging as a service,
Application metrics &
performance,
Metric based scaling

45. © Copyright 2014 Pivotal. All rights reserved.
• Eureka (Service Discovery)
• Hystrix + Turbine (Circuit Breaker)
• Ribbon (Load Balancer)
• Feign (REST Client)
• Zuul (Gateway/Proxy)
Spring Cloud Netflix

46. © Copyright 2014 Pivotal. All rights reserved.
Cloud Foundry Open Source Dojo
• Pair programing with IBM,
SAP, GE, HP, Swisscom,
Altoros, Cloud Credo: all send
developers to San Francisco
HQ of Pivotal for intensive 8
week residencies
• Work directly on the CF OSS
engineering team and innovate
together with us

47. © Copyright 2014 Pivotal. All rights reserved.
What Matters: Apps. Data. Analytics
• Apps power business, and those apps generate data
• Analytic insights from that data drive new app
functionality, which in-turn drives new data
• The faster you can move around the cycle, the faster
you learn, innovate and pull away from the competition
@fnthawar

48. Thank you!
Farhan Thawar, VP Engineering
@fnthawar

49. © Copyright 2014 Pivotal. All rights reserved.
A NEW PLATFORM FOR A NEW ERA