T-Systems, the corporate customer division of Deutsche Telekom, aims to lead in ICT solutions by embracing a cloud strategy that supports transformation in various sectors. The document describes the company's international presence, innovative approaches to customer engagement through big data and mobility, and highlights its participation in the Open Data Center Alliance (ODCA) for developing cloud services. Key initiatives include creating a cloud integration center and a cloud broker to seamlessly manage multiple cloud environments and enhance data analytics capabilities.

1. T-Systems Cloud Strategy
Results of Our ODCA Membership
T-Systems, Reyk Bederke

2. Deutsche Telekom: International leader for connected life and work
T-SYSTEMS:
DEUTSCHE TELEKOM'S
CORPORATE CUSTOMERS ARM
Deutsche Telekom. Facts and figures:
 More than 190 million customers
 50 countries and 230 000 employees worldwide
 No. 1 on German market: telecommunications, mobile, IT
 Own data centers and networks around the world
 Revenue of EUR 60.1 billion

3. T-SYSTEMS:
ICT FOR CORPORATE
CUSTOMERS
 For public sector institutions
 For multinational groups from all sectors
 Automotive industry
 Manufacturing industry
 Telecommunications
 Financial sector
 Retail
 Services
 Media
 Energy
 Healthcare
 Employees: 50 000
 Revenue: € 9.5 Billion (2013)
T-Systems Cloud Strategy September, 2014 3

4. MISSION:
“We're shaping the future of a connected
business world and society. And we are
creating added value for our customers,
employees and investors through innovative
ICT solutions.”
Reinhard Clemens,
CEO of T-Systems, Deutsche Telekom AG

5. ZERO DISTANCE
CORE BELIEFS 2.0

6. #generationeasy, #byod
71% of employees in Germany use
personal devices for work
#mobile_shopping
Half of consumers use two or more
devices for shopping
#big_data, #health
Big data could help save 333 billion euros in
healthcare
#m2m,
#smarthome
There will be 2.5 billion
M2M connections by
2020

7. Im zeitalter der kunden und user
ändern sic Geschäftsmodelle
Zero distance
80%
of smartphone owners use their
devices while shopping (comparing
prices, etc.)
The product talks, the
crowd acts Yihaodian
A virtual supermarket created by an
Augmented Reality app.
Business models are changing
in the ERA of the customer and
user
FAST INTERNET
Access
The shop comes to the
customer
The customer builds
the product Local Motors only spends2% of
the usual investment for automobile
development – thanks to
crowdsourcing.
Proximity to people,
brands and markets
The Nike+ Community has run almost
1.2 billion
in total.
T-Systems Cloud Strategy 7

8. ZERO DISTANCE PRESENTS NEW CHALLENGES FOR ALL
DECISION-MAKERS
USER
EXPECTATIONS
T-Systems Cloud Strategy September, 2014
CUSTOMER
EXPECTATIONS
DRIVE INNOVATION
KEEP THE ENGINE RUNNING
THE SHOP COMES
TO THE CUSTOMER
THE CUSTOMER BUILDS
THE PRODUCT
THE PRODUCT TALKS,
THE CROWD ACTS
BUDGETS COSTS SKILLS RESOURCES STABLE OPERATION
FAST ACCESS
INTUITIVE USABILITY
USERS BUSINESS
UNITS BUY IT
8

9. THE DECISION-MAKER BECOMES A ZERO DISTANCE
MANAGER
T-Systems Cloud Strategy September, 2014 9
How can we manage
millions of end
customers instead of
100 dealers?
How should employees share
large volumes of data?
How can our
employees really work
from any location?
How do I ensure data
protection and data
security?
What services do we
offer our customers on
a mobile basis?
How do I enable service
and interaction with
customers across all
channels?
How can I provide the
required resources as
What about product quickly as possible?
liability?
How can I support new business
models?

10. ZERO DISTANCE CALLS FOR TRANSFORMATION OF ICT
TRANSFORMATION TOWARDS
CLOUD BIG DATA COLLABORATION MOBILE
SECURITY
 Business intelligence
 Harmonizing IT systems
 Multi-Cloud management
 Data management
 Collaborative work-place
infrastructures
 Interacting with customers and
partners
 Social business
 BYOD
 Management of mobile devices
apps
 Business process mobilization
T-Systems Cloud Strategy September, 2014 10

11. T-SYSTEMS SUPPORTS THE TRANSFORMATION OF ICT …
CLOUD BIG DATA COLLABORATION MOBILE
Mobile city office
Especially useful in rural
regions: the fully
equipped office on
wheels.
Port of Hamburg
Smart Port logistics help
control the flow of goods,
make optimal use of
space and reduce
backups.
Bag2Go
The smart bag arrives at
its destination – even
with delays.
Arrival control
Know when the parcel
service or breakdown
assistance will
arrive – in real-time.
Runtastic
More than 26 million
registered users monitor
their fitness data with this
running and fitness app.
SECURITY
T-Systems Cloud Strategy September, 2014 11

12. … THROUGH A MATURE CLOUD SERVICE PORTFOLIO.
T-SYSTEMS CLOUD OFFERINGS ARE HIGHLIGHTED WITH
Service Desk
Onsite Services
DYNAMIC NET-CENTRIC
SOURCING
COLLABORATION MOBILE ENTERPRISE SECURITY
GOVERNANCE
SUSTAINABILITY CORPORATE
RESPONSIBILITY
TELCO INSURANCE BANKING RETAIL
SUPPORT
ENABLING
SERVICES
ICT Security
Services
Application
Performance
Management
AUTO/MI TRANSPORT PUBLIC UTILITIES HEALTH
Manufacturing/
Automotive
Solutions/IN
Connected Car
Public Sector
Solutions
Utilities/
IN Energy
Solutions
Health/
IN Health
Solutions
Enterprise
Solutions
Application
Management,
Mod. Testing
Services
Web, Social
Mobility
Enabling
Services
Archiving
Content
Management
Services
INDUSTRY BUSINESS SOLUTIONS
CROSS INDUSTRY BUSINESS SOLUTIONS
APPLICATION OPERATIONS
Virtual Private
Networks
Access
Voice Services
Inhouse
Services
CONNECTIVITY SERVICES
Application
Operations for
SAP® Solutions
Application
Operations for
other Solutions
Unified
Communication
Collaboration
Corporate
Video
De-Mail
DATA CENTER SERVICES
Hosting
Services
Mainframe
Services
END USER SERVICES
Managed
Workplace
Services
Mobile
Enterprise
Services
Cloud
Readiness
Management
Solutions
Travel,
Transport
Logistic
Solutions
APPLICATION SERVICES
 Software Development
 Implementation
 Release Change/Upgrade
 Optimization
 Testing
INFRASTRUCTURE
NETWORK SERVICES
 Solution Design
 Installation Configuration
 Consolidation Migration
 Operation Support
 Managed Services
 Outsourcing
CONSULTING
 Infrastructure
Consulting
 ICT Strategy
 Business
Process
 DETECON
Consulting
INNOVATIONS
 Open Innovation Projects
 Innovation
Coaching
 Innovation
Center
München
IN = Intelligent Networks = incl. Cloud-Based Service
September, 2014 12
T-Systems Cloud Strategy

13. HOW TO BUILD A ZERO
DISTANCE CLOUD PORTFOLIO?

14. HOW TO BUILD ZERO DISTANCE SERVICES?
BECOME A CUSTOMER !
T-Systems Cloud Strategy September, 2014 15
Prioritize
Deliver
Share
Unified Voice Accelerates Market
Delivery
Solution Testing and Deployments
based on a Common Foundation
Today’s Learning forms Foundation
for Tomorrow’s Requirements
ODCA is a cornerstone for
successful product development

15. Working Results
Usage Model Leadership
• CMM v2.0
• Cloud Service Broker
• Business Cloud Strategy
Speaker Forecast SFO
• Solution Provider
Conference
• Present UM‘s and PoC‘s
• Cloud World Series JNB,
MUC, LON, HKG
PoC
• White Paper on TOSCA
PoC  IEEE recognition
• White Paper on
Procurement in the Cloud
• White Paper on
Quantifying Business
Benefits
September, 2014
16
T-SYSTEMS JOURNEY IN ODCA
CLOUD SERVICE ENABLING.
Working Results
Usage Model Leadership
• Service Orchestration
• Security UM‘s x3
Forecast NY:
• Cloud Adoption Panel
PoC:
• VM Interoperability PoC
start
2012
Working Results
2011 Election to the Steering
T-Systems participates in
ODCA Workgroups
Board TCC
Services Workgroup Chair
Usage Model
Contribution
• Service Orchestration
Master Usage Model
• CIaaS Storage Master
Usage Model
• Security Usage Model x2
Working Results
Usage Model Leadership
• Service Orchestration v2
• IO Control
• VM Interop
• Service Catalogue
• Conceptual Overview
• Std Units of Measure
• Carbon Footprint
• Security UM
Speaker Forecast SFO
• Present UM‘s and PoC‘s
• Consult with EA Orgs on
UM concepts
• Cloud World Series CPT
PoC
• Whitepaper on the results
of VM Interoperability PoC
• TOSCA PoC
• Carbon Footprint PoC
2013
Steering Board and TCC
Manageability Services
Workgroup Chair
2014
Board TCC membership
Business Transformation
Workgroup Chair
Working Results
Usage Model
Contribution
• Scale out Storage
• Service Management for
Cloud
2010
T-Systems joins the ODCA
T-Systems Cloud Strategy

16. ADOPTION OF ODCA USAGE
MODELS HELPS TO BUILD
SERVICES WHICH ARE MORE
ALIGNED TO MARKET NEEDS

17. 18
2012: ODCA PLAYS AN IMPORTANT ROLE IN T-SYSTEMS’
PORTFOLIO SERVICES …
PoC „VM Interoperability in hybrid Cloud environments”
Value Proposition for T-Systems:
 This was a PoC for a problem which existed within T-Systems’ already
(Interoperability between existing Cloud platforms) and will grow as hybrid
cloud scenarios appear. Therefore build a technical solution based on the
ODCA Usage Model, and the PoC results will help to solve this problem for
TSI in a standardized and ODCA compliant way.
The results and findings of the PoC where
transformed into new cloud products …
T-Systems Cloud Strategy September, 2014

18. CERTIFIED AND BUILT ACCORDING TO ODCA
USAGE MODELS
CLOUD INTEGRATION CENTER
A configuration, deployment and management framework for service orchestration and
operation in private and hybrid clouds
ODCA Usage Models adopted:
• Service Orchestration, ( TOSCA)
• Service Catalog,
• Standard Units of Measure,
• VM Interoperability
• Security
• Commercial Framework
T-systems Gold Sponsor
Session - 1:40 p.m. in Concert
T-Systems Cloud Strategy September, 2014 19

19. CLOUD INTEGRATION CENTER
Portal
A customer-specific portal is
implemented on T-Systems’
secure, private-cloud
infrastructure.
Managed service
Applications are provisioned
and
managed by T-Systems and
ISVs.
Customization
Customers can incorporate
their own applications into
the Cloud Integration Center
Cost
Services are charged
on a pay-per-use
basis – in line with
actual demand.
Migration
A migration service to formal
cloud, for applications from
classic, from the public cloud
and from shadow IT.
THE Cloud Integration Center
is an end-to-end solution for the operation of applications
in a highly secure environment

 

Access
Access is direct, via
the intranet.
Catalog
Enterprise applications (SaaS, PaaS and IaaS) are selected
and configured by the customer via the customer-specific
catalog – quickly, flexibly, and in accordance with business
needs, and for the customer’s own environment.
T-Systems Cloud Strategy September, 2014 20

20. AN EASY INTERFACE
21

21. DEPLOYMENT OF COMPLEX SERVICES MADE EASY…
... AND CONFIGURABLE!
T-Systems Cloud Strategy September, 2014 22

22. SEAMLESS
COLLABORATION
Application
order portal
Application
onboarding
factory
CLOUD INTEGRATION
CENTER
Customer T-Systems
Vendor / ISV
Certification
Board
Application
developer
Managed application support
Service designer
Application
developer
Application
developer
23

23. CLOUD BROKER:
RESULTS OF AN ODCA POC,
LEADING TO A NEW PRODUCT

24. BUILT ACCORDING TO ODCA USAGE MODELS
CLOUD BROKER
The application to manage multiple clouds seamlessly
ODCA Usage Models adopted:
• Service Orchestration
• Cloud Broker
• Service Catalog
• Standard Units of Measure,
• VM Interoperability
T-Systems Cloud Strategy September, 2014 25

25. CLOUD BROKER
FUNCTIONALITY FOR MULTI-CLOUD SUCCESS.
26
1 2 3
Integrated Ecosystem
All cloud services managed centrally
via one platform
INterfaCES included
Open for standardized services
DECISION ENGINE
Definition of individual criteria to
identify the best cloud solution
4 5 6
Automated SCALing
Detection of load peaks; automatic
provisioning of extra resources
Transformation Engine
Transfer and migration of customer
workloads between providers
PUBLIC / PRIVATE AAS
Two models via separate network
connections
T-Systems Cloud Strategy September, 2014

26. TRANSFORMATION ENGINE
TRANSFORMATION ENGINE
EASILY SWITCH BETWEEN OFFERINGS AND PROVIDERS
 If costs need to be reduced and less security is required (or if
the opposite is true)
 To introduce redundancy
 If another offering delivers more suitable functionality
 If you need to switch from a public to a private cloud
Virtual
Environment B
Automated,
without
manual
effort
Virtual
Environment A
 Server
 Application
Image
From format A
Conversion
to Format B
Modification
(configuration
parameters)
 Server
 Application
T-Systems Cloud Strategy September, 2014 27

27. BIG DATA:
RESULTS OF AN ODCA USE CASE
LEADING TO A NEW PRODUCT

28. BUILT ACCORDING TO ODCA USAGE MODELS
DYNAMIC SERVICES FOR BIG DATA
Analytics-as-a-Service
ODCA Usage Models adopted:
• Big Data Consumer Guide
• Information as a Service Usage Model
T-Systems Cloud Strategy September, 2014 29

29. BIG DATA PORTFOLIO WAS INFLUENCED BY ODCA
New Products
T-Systems Cloud Strategy September, 2014 30
Business
problem
High performance BI
“Hadoop” Ecosystem
Legacy BI
 Backward-looking analysis
 Using data out of business
applications
 Quasi-real-time analysis (In-Memory)
 Using data out of business
applications
 Forward-looking predictive analysis
 Questions defined in the moment,
using data from
many sources
Technology
Solution
 SAP Business Objects
 IBM Cognos
 MicroStrategy
 Oracle Exadata
 SAP HANA
 Cloudera Hadoop distribution
 Splunk (visualization)
 Structured
 Limited (2 – 3 TB in Memory)
 Structured
 Limited ( 100 TB in Memory)
 Structured or unstructured
 Quasi unlimited (Petabyte)
Data Type/Scalability
Analytics-as-a-Service: Reveals customers strategic insights
and allows them faster and smarter decisions making
Selected Vendors (extract)

30. AND RESULTED IN A DYNAMIC BIG DATA SERVICE…
T-Systems Cloud Strategy September, 2014 31

31. STILL TO COME IN 2014…

32. BUILT ACCORDING TO ODCA USAGE MODELS
ODCA Usage Models adopted:
• Cloud Maturity Model v2
• Business-Enabling Cloud Strategy
CLOUD SOLUTION CONSULTING
Develop Strategy, Analyze, Transform, Measure
T-Systems Cloud Strategy September, 2014 33

33. ODCA HELPS T-SYSTEMS TO
BUILD AN EFFECTIVE CLOUD
PORTFOLIO, FOR INTERNAL
AND EXTERNAL USE

34. ODCA HELPS T-SYSTEMS TO BUILD AN EFFECTIVE
CLOUD PORTFOLIO, BECAUSE WE BENEFIT FROM:
 Clear Cloud Portfolio Development Direction
 Clear (Customer Provider) Requirements
 Defined methods and frameworks
 Defined Use Cases
 Clear minimum expectations for service features functions
 A Community to test ideas concepts
 Visibility
 A Community to influence legislators and Standards Development Organizations
T-Systems Cloud Strategy September, 2014 35

35. T-SYSTEMS’ ANALYST AWARDS IN 2013
7x Leader
CLOUD | BIG DATA | MOBILITY | EUROPEAN
NETWORK | GLOBAL NETWORK CAPABILITY|
2 X DATA CENTER OUTSOURCING
T-Systems Cloud Strategy September, 2014 36