The document discusses the target audience for a media product about drug abuse. It argues that the primary target audience should be people between ages 15-25 because: 1) Most people who start taking drugs are between 16-18 according to a drug survey; 2) Only 19% of drug users were over 21 when they first took drugs; 3) The survey found most women stop taking drugs by age 25. Therefore, ages 15-25 are most relevant to the film's themes and protagonist.

1. Who would be the audience for
your media product?

2. I believe that the primary target audience for my
media product would be people between the ages of
15 and 25.
My reasons for believing this are that people in this
age bracket are more likely to relate to the themes
and issues which my film represents such as drug
abuse. Also, the protagonist of my film is 17 years
old therefore people between 15 and 25 will be able
to relate to his character and situation.

3. • According to the British Drug Survey in 2014, most people
who start taking drugs are between the ages of 16 and 18. By
starting the target audience at age 15, the film may be able to
highlight the negatives of drug taking and help to make a
positive influence on young people.
• Only 19% of illegal drug users were over 21 when they first
took an illegal drug therefore having a target audience above
25 wouldn’t be as effective in relation to how my film targets
young people who have either taken drugs themselves or
know people who do/have.

4. From the British Drug
Survey in 2014:
Although the survey shows that the mean age which people
stop taking drugs is 26, it is actually at 25 years old that most
women who had previously taken drugs will stop taking them.
As a result of this, the range of ages for my target audience is
between 15 year olds, because that is the age that young
people start to become aware of drugs and 25 year olds
because that is the age that the majority of people stop taking
drugs.

5. • Another reason why young adults are being
targeted as the audience for my film is that it was
produced and directed by someone in their age
bracket therefore the genre of social realism has
been narrowed to match the audiences idea of
what ‘realism’ means to them.
• As a result of this and the evidence found in the
research from The British Drug Survey, the target
audience for my media product is people
between the age of 15 and 25.