Who Are You

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This document discusses different methods for segmenting publics and audiences. It mentions frameworks for segmenting audiences based on factors like level of interest, power, adoption of innovations (early adopters vs late majority), and demographics. The document also references literature on identifying and segmenting publics and discusses choosing target audiences based on their context, needs, and approaches.

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Level of Interest Power A Minimal effort B Keep informed C Keep satisfied D Key players LOW LOW HIGH HIGH

Introduction to Media and Information Literacy (Part 1) The learners will be able to… 1. describe the nature of communication and the concepts related to it (SSHS); 2. describe how communication is affected by media and information (MIL11/12IMIL-IIIa and 3. identify the similarities and differences of media literacy, information literacy, and technology literacy (MIL11/12IMIL-IIIa-2). Topic Outline I- Introduction to Media and Information Literacy A- Communication 1. Definitions 2. Communication Models 3. How Media and Information affect Communication 4. Media Literacy, Information Literacy, Technology (Digital) Literacy

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CONTENT An awareness of the impact of media. An understanding of the process of mass communication. strategies for analyzing and discussing media messages. An understanding of media content as a text that provides insight into our culture and our lives. The ability to enjoy, understand, and appreciate media content. An understanding of the ethical and moral obligations of media practitioners. Development of appropriate and effective production skills.

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Disclaimer: Background pictures and Information doesn't belong to the account holder. The photos are search from google while the information have been cited at a k-12 program book entitled: MEDIA AND INFORMATION LITERACY (Module 11) Exclusively published and distributed by DIWA LEARNING SYSTEM INC 4/F SEDCCO 1 Bldg 120 Thailand corner Legaspi Streets Legaspi Village, 1229 Makati city, Philippines Author: Boots C. Liquigan I hope this will help in your learning and activities but please cite the book. Thank you!

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