The document discusses regulation in public relations and the travel industry. It notes that industries are regulated through both mandatory and advisory rules. Specifically, it outlines regulation of PR through industry codes of conduct. It also summarizes regulation in the package travel industry through the Package Travel Directive, and discusses the need to clarify its scope based on industry feedback. Finally, it suggests steps a Corporate Affairs Director of Virgin Holidays could take to develop a strategic plan in response to changing regulations, including researching the regulatory landscape and examining optimal strategies and tactics.

1. PR & Regulation David Phillips

2. We get involved and are involved Industries are regulated Mandatory Advisory Just guidance PR is regulated Industry advisory (CIPR Code, PRCA Code, IABC Code etc)

3. There a lot of it about There is regulation about regulation http://www.berr.gov.uk/whatwedo/bre/index.html There is advice on how to lobby http://www.communities.gov.uk/news/corporate/1482683 Lots of it is part of a process http://ec.europa.eu/unitedkingdom/about_us/office_in_northern_ireland/consultations_en.htm

4. The Package Travel Directive The Package Travel Directive The Package Travel Directive (Council Directive 90/314/EEC ) was adopted in 1990. The Directive has been an important cornerstone in the protection of European consumers going on holidays. In 2007 the Commission published a working document, Commission Working Document , to set out the main regulatory problems in the area of package travel and to consult stakeholders on issues related to the Directive. The consultation showed a strong support for its revision. Respondents widely endorse the Commission's description of the way the travel market has evolved since the Directive was adopted. BUT (see PDF http://ec.europa.eu/consumers/rights/summary_responses_publication_final_30012007.pdf) Almost all the Member States and all consumer stakeholders call for a clarification regarding the scope of the Directive. Now.... What is the Corporate Affairs Director of Virgin Holidays going to do about all this?

5. The Plan Landscape Research, question, consult, write a research report for the board with outline recommendation that the Corp Affairs Dept does more Create and agree objectives Examine a range of optimal strategies And second guess the agenda’s of the other people in the industry Make sure you are not going to be shafted Examine some tactics Write it down as a plan for the Board Get Board agreement Implement It might take years........

6. Some Places to go Industry http://webarchive.nationalarchives.gov.uk/+/http://www.berr.gov.uk/whatwedo/consumers/buying-selling/ucp/index.html http://www.berr.gov.uk/whatwedo/consumers/buying-selling/index.html http://www.dma.org.uk/information/inf-practice.asp http://www.asa.org.uk/ http://www.bba.org.uk/AERcode http://www.cap.org.uk/ http://www.opsi.gov.uk/legislation/uk PR industry http://www.cipr.co.uk/socialmedia/ http://www.cipr.co.uk/direct/membership.asp?v1=code http://www.profile-extra.co.uk/cb.aspx?page=0F6D3363-75B9-4260-B6E7-DC3B8EA30202 http://webarchive.nationalarchives.gov.uk/+/http://www.berr.gov.uk/whatwedo/consumers/buying-selling/ucp/index.html http://www.appc.org.uk/appc/index.cfm/pcms/site.aboutus.home/ http://www.ciprgag.org.uk/content/5/Code-of-Conduct/default.aspx