Renewable Mat Health Care Mkts Rev.Z1
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Renewable Materials Summit Presentation, April 2011
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Renewable Mat Health Care Mkts Rev.Z1
- 1. Health Care Collaboration RENEWABLE MATERIALS SUMMITHEALTH CARE MARKETS“the Vision & Tactics” Patrick Kenney, CEO Green Harvest Technologies LLC April 2011
- 2. Who are we? Founded by Leaders in Biopolymers, Health Care, Sustainability Purpose: To Make & Sell durable consumer goods with bioplastics Initial Products: PLA Bottles Status: Development work led to patents Extensive technology & market research No finished good, plastic product to market Revenue - Working Landscape Certificates (Stonyfield & Danone) Strategy Focus – Drill into Consumer Goods with an intense focus on plastics in Health Care – where there is volume, concern for toxicity and waste. A captive environment with professionals that are committed to ‘No Harm’ and ‘Sustainability’. consumer brand sustainable farming bioplastic products
- 3. Health Care Collaboration Health Care Markets“the Vision & Tactics”Outline Health Care Mission – Video Market Influencers – Collaboration Partners How does Health Care see it Green Harvest Strategy
- 4. Health Care Collaboration Leading the global movement for environmentally responsible health care Leveraging the purchasing power of health care As of 23 February 2011 - 507 Organizations in 53 Countries Practical assistance in designing, building and operating high performance healing environments Members: 60 companies, 1100 hospitals
- 5. Health Care Collaboration Award-Winning Advocate Collaboration Business case for sustainability in healthcare is strong Linkages with patient safety, worker safety and quality is getting stronger Practice Greenhealth and HCWH have built critical mass in sector Market aggregation can drive innovation in service of healthier hospitals/healthier communities
- 6. “the Vision”Hippocratic Oath: First Do No Harm Health Care Collaboration Leading the Health Care Sector to Sustainability Video by No Harm Productions YouTube: http://youtu.be/vY4ohVzrMkg
- 7. Health Care Collaboration Healthier Hospitals Initiative
- 8. Health Care Collaboration Healthier Hospitals InitiativePriority Improvement Areas Executive Leadership/Infrastructure Safer Chemicals Waste Reduction Environmentally Preferable Purchasing Greening the Operating Room Energy Reduction/Transition to Renewables
- 9. Disruptive Innovation:Bio-based Plastics in Healthcare Health Care Collaboration Two major plastics are under attack from regulations and policy (PVC and polycarbonate) HHI systems are committed to piloting bio-based plastics HCWH has partnered with two leading green chemistry companies to develop prototypes Mission-related initiative could finance HHI and host NGOs
- 10. Health Care Collaboration What does Health Care want? Real Product / No Greenwash Price Competitiveness / Often Lowest Cost Performance Quality Compliance Reliability / Availability PRODUCT LIFE CYCLE ANALYSIS (LCA) SUSTAINABILITY SCORE CARDS
- 12. Transparency to Basic Source Materials
- 14. WasteHospitalSustainability Scorecard – Life Cycle Analysis (LCA) Intensive Care Metals Recycled / Renewable Content Latex DEHP Toxic Chemicals: Cancer & Reproductive Disorders PVC
- 15. Health Care Collaboration ‘Science to Solutions’ Requirement for Success Core Disciplines Green chemistry: 12 Principles in the design of chemical products and processes: to reduce or eliminate the use or generation of hazardous substances. Green Engineering: 12 Principles in the design, commercialization and use of processes and products that are feasible and economical while minimizing: Risk to human health and the environment Generation of pollution at the source How does that work?
- 16. No Harm, Sustainable Health Care Green Chemistry & Green Engineering Green Engineering & Green Chemistry X Molecular Level Material Flow, Processes, Packaging Green Engineering & Green Chemistry Ability & Motivation to be ‘Healthy’ & ‘Green’
- 17. Health Care Collaboration Strategy: Our Phased Approach Development & Prototype Operations Materials: Rigorous qualification of materials Materials Productization– Clear path to qualified scale of supply Pilot Plant – Produce & qualify prototypes Commercialized Operations Virual volume manufacturing & distribution of product Materials Equipment Finished Goods Branded Products Marketing, Sales & Fulfillment Repurposing Operations Waste recovery, handling & repurposing
- 18. Health Care Collaboration Strategy: Focus Development & Prototype Operations Materials: Rigorous qualification of materials Materials Productization– Clear path to qualified scale of supply Pilot Plant – Produce & qualify prototypes Pursuing Mission Driven Funding with Collaboration Partners Green Chemistry & Green Engineering Objective: Meet Healthier Hospital Initiative objective to pilot bioplastic prototype products in member hospitals in 2011
- 19. Product Development Focus: Bottles Bags & Films Tubes Fibers
- 21. Meet consumer’s performance requirements for semi-durable/durable products
- 23. Use renewable materials / most promising bio-polymers from around the globe
- 24. Through Green Chemistry and Green Engineering
- 26. Eliminate risk of toxicity and pollution
- 27. Re-purpose and recycle product materials
- 28. Advanced technology, dedicated manufacturing
- 29. Markets start with Health Care, then broader, naturally adjacent markets
- 30. Achieve critical mass scale, volume, and economy in captive consumer marketsconsumer brand sustainable farming bioplastic products
- 31. Health Care Collaboration Closing: Institutional Health Care Market FactIn 2011: 5795 Registered US Hospitalsper American Hospital Association
Editor's Notes
- 1:00, Lunch is over – Energy, Quick, Loud
- “Gary Cohen is not a doctor or a nurse. He has never worked in a hospital, and, he admits, he thinks hospitals are kind of scary, in part because both of his parents died in one. But when the Environmental Protection Agency released a draft report in the mid-1990s, citing hospital incinerators as the country’s No. 1 source of carcinogenic dioxin emissions, Cohen, a longtime environmental activist, simply couldn’t abide the irony. How could the industry that existed to heal people be doing so much harm?”