Can SEO help Startups?
Get ten elemantary hints how to get your site ranked.
Lecture held on the 16th Berlin Lean Startup Conference, January 2013 in Berlin.
This document provides 11 tips for optimizing a personal LinkedIn profile and online personal branding. Some of the key tips include: thinking about appropriate connections like in real world networking instead of randomly connecting; using features like plug-ins to enhance your profile; using groups, events and associations to showcase industry involvement; and determining what contact information is appropriate to include. The overall goal is to use LinkedIn effectively for networking, jobs, and business connections.
This document provides an introduction to search engine optimization (SEO) through a presentation given by Dan Taylor, an SEO expert with 7 years of experience. The presentation covers the basics of SEO, including defining what SEO is, discussing the value of SEO for businesses, and outlining the key components of an SEO strategy, such as keyword research, on-page optimization, and link building. The goal is to help attendees understand how to improve a website's visibility and ranking in search engines through organic or unpaid search results.
Overview of search engine marketing, including search engine optimization, paid search advertising, and social media:
- What is search marketing and how can it help me?
- How can I turn web visitors into customers?
- Why is my website not getting much search engine traffic?
- How should I plan for and budget for search marketing efforts?
This presentation is used during our monthly Donuts & Search Marketing Basics workshop at our headquarters in Ann Arbor, Michigan.
Register now: http://www.thewholebraingroup.com/events
SEO and social media both aim to fill the top of the marketing funnel by driving traffic. While SEO focuses on organic search and long-term gains, social media allows for relationship building and targeted traffic. However, both require ongoing content creation and maintenance over time to see results. For marketers with limited resources, the best approach may be to integrate SEO and social media by creating content that can be shared across both channels.
Link Strategies for SEO: an SEMrush webinarJake Aull
- The document discusses strategies for link building and search engine optimization (SEO), noting that keywords are still important but should no longer be used excessively in anchor text. It emphasizes writing for readers over search engines and focusing on quality over quantity of links. Content and links should demonstrate "relational relevance" to drive strategic content management and link engagement for SEO purposes.
How to Produce Your Best Content Ever by Writing For Search EnginesBoostability
Kelly Shelton, VP of Marketing at Boostability shares industry insights about what search engines look for. He also gives actionable tips that any small business can use to strengthen their website optimization so they can raise in search rankings.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
To dominate search engine results and be the top result when customers search online, businesses need to focus on search engine optimization (SEO). SEO requires developing relevant content that search engines can index across different formats and distributing it widely by building links from other sites. The types of content that can help with SEO include articles, videos, social media, reviews and more. Businesses should develop a content matrix to guide content creation across different formats and channels to improve their search engine rankings. Outreach and link building are also important SEO strategies to achieve high search results.
This document provides 11 tips for optimizing a personal LinkedIn profile and online personal branding. Some of the key tips include: thinking about appropriate connections like in real world networking instead of randomly connecting; using features like plug-ins to enhance your profile; using groups, events and associations to showcase industry involvement; and determining what contact information is appropriate to include. The overall goal is to use LinkedIn effectively for networking, jobs, and business connections.
This document provides an introduction to search engine optimization (SEO) through a presentation given by Dan Taylor, an SEO expert with 7 years of experience. The presentation covers the basics of SEO, including defining what SEO is, discussing the value of SEO for businesses, and outlining the key components of an SEO strategy, such as keyword research, on-page optimization, and link building. The goal is to help attendees understand how to improve a website's visibility and ranking in search engines through organic or unpaid search results.
Overview of search engine marketing, including search engine optimization, paid search advertising, and social media:
- What is search marketing and how can it help me?
- How can I turn web visitors into customers?
- Why is my website not getting much search engine traffic?
- How should I plan for and budget for search marketing efforts?
This presentation is used during our monthly Donuts & Search Marketing Basics workshop at our headquarters in Ann Arbor, Michigan.
Register now: http://www.thewholebraingroup.com/events
SEO and social media both aim to fill the top of the marketing funnel by driving traffic. While SEO focuses on organic search and long-term gains, social media allows for relationship building and targeted traffic. However, both require ongoing content creation and maintenance over time to see results. For marketers with limited resources, the best approach may be to integrate SEO and social media by creating content that can be shared across both channels.
Link Strategies for SEO: an SEMrush webinarJake Aull
- The document discusses strategies for link building and search engine optimization (SEO), noting that keywords are still important but should no longer be used excessively in anchor text. It emphasizes writing for readers over search engines and focusing on quality over quantity of links. Content and links should demonstrate "relational relevance" to drive strategic content management and link engagement for SEO purposes.
How to Produce Your Best Content Ever by Writing For Search EnginesBoostability
Kelly Shelton, VP of Marketing at Boostability shares industry insights about what search engines look for. He also gives actionable tips that any small business can use to strengthen their website optimization so they can raise in search rankings.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
To dominate search engine results and be the top result when customers search online, businesses need to focus on search engine optimization (SEO). SEO requires developing relevant content that search engines can index across different formats and distributing it widely by building links from other sites. The types of content that can help with SEO include articles, videos, social media, reviews and more. Businesses should develop a content matrix to guide content creation across different formats and channels to improve their search engine rankings. Outreach and link building are also important SEO strategies to achieve high search results.
This document outlines Brandon Leibowitz's SEO and social media marketing class. The class will cover topics like what SEO is, how to optimize a website on-page, off-page SEO strategies, and link building. It provides an agenda and sections on key areas like keyword research, content creation, technical SEO, and using analytics tools. The goal is to help students understand how to improve search engine rankings and online visibility through SEO best practices.
My presentation from Linklove Boston 2012 on April 2nd. Gives a rundown on link development process maps and how to structure your calendar to actually get results.
This document discusses integrating SEO and social media marketing strategies, known as SEO-cial. It begins with introductions and an overview of what will be covered, including getting on the same page about SEO, why SEO-cial is effective, how to implement it for B2B brands, examples from other companies, and an in-depth look at one company's SEO-cial program. Benefits of social media for B2B marketers are presented, along with top social media platforms used by B2B marketers. The concept of SEO-cial is defined and challenges of integrating SEO and social strategies internally are addressed.
Tim Grice talks about future proofing your SEO strategy to prevent being penalised by one of Google's frequent algorithms. SEO has to be an integrated part of the marketing campaign and not in a silo.
On page SEO involves using relevant keywords on pages to rank well in search engines. Links are important as they act like votes that help determine search rankings. Different types of links carry different weight, with links from pages with high PageRank or authority carrying more value. Several manual and automated link building techniques can be used to build relevant links from other sites, including creating shareable content, tools, and campaigns or syndicating content with link requirements. Social media can also be leveraged for links and traffic by creating engaging content and building followers on sites like Wikipedia, Digg, StumbleUpon, YouTube, LinkedIn, Facebook and Twitter. Any link building or social media use should be natural and contribute value without overtly promoting
Digital Marketing (learning & understanding it)Jake Aull
This document discusses digital marketing strategies and planning. It begins by outlining topics to be covered, including digital advertising options, metrics, and sample progression plans. It emphasizes that understanding analytics like objectives and metrics allows understanding the proper tactics. It then discusses the importance of a balanced digital marketing approach, with more free organic traffic than paid, but paid traffic providing more data. Finally, it outlines that planning should start with defining objectives and key performance indicators, and then developing a strategic plan allocating time and budgets across different activities to meet those objectives.
This document discusses search engine optimization (SEO) and content marketing. It emphasizes that SEO is now focused on creating unique, relevant content that users will want to engage with and share. To achieve success with SEO, content must be optimized both on-website and off-website. On-website optimization includes keywords, titles, descriptions and internal links. Off-website factors include uniqueness, relevance, trustworthiness, shareability and tracking. Content should be optimized for all devices including mobile. Keywords are still important but content must also spark connections with users and be in a format they want to consume and spread.
This document provides an overview of search engine optimization (SEO) best practices. It discusses why SEO is important for driving organic traffic, outlines an 8-step SEO process including keyword research, auditing a website, creating an SEO plan and link building strategy, and measuring results. It also covers additional optimization techniques like usability, calls-to-action, URL structure, and social media. The overall goal is to help businesses understand how to successfully optimize their websites for first page rankings on search engines.
SearchLove Boston 2016 | Marcus Tober | Illuminating Consumer Intent Without ...Distilled
This document discusses new approaches to search engine optimization (SEO) that focus on relevance and user intent rather than outdated tactics. It recommends analyzing industries individually and focusing on creating comprehensive, relevant content that matches user intentions rather than targeting specific keywords. It also discusses how machine learning and artificial intelligence are changing what factors like backlinks may influence rankings and how to stay relevant in the face of new challenges like redundancy and differences between mobile and desktop search.
How to : 10 easy steps on how to get a websiteYvette Bordley
Simple web development & design n.guide for businesses on how to get a website. Includes domain names, web hosting, different web design options, search engine optimisation (SEO), social media marketing a d a website marketing checklist.
Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...Bespoke Agency
My presentation from the 2014 eCommerce conference and expo in Melbourne. In it i highlight a low cost scale able data driven content marketing technique for eCommerce sites. I call out tools you can use and how this fits into your wider SEO and content efforts. enjoy.
Webmarketing123: 7 Tips For Effective Online Lead Gen-08-03-2011DemandWave
This webinar provided tips for effective online lead generation, including optimizing keywords, creating SEO-friendly content, using remarketing to target past visitors, engaging audiences on social media, testing landing page layouts and calls-to-action, simplifying forms to increase conversions, and using analytics to measure lead growth. The webinar recommended developing keyword maps, writing content for readers, segmenting remarketing audiences, stimulating participation on social platforms, testing page elements, minimizing form fields, and monitoring leads in analytics. Attendees were invited to request a free digital marketing analysis from the host company.
The Essentials to Modern Enterprise SEOMichael King
When approaching SEO at the enterprise level, there are many challenges and roadblocks that get in the way of effectively implementing the recommended SEO Strategies.
In this webinar, we will be touching base on topics such as:
-- How does enterprise SEO differ from 'regular' SEO
-- What are some of the biggest challenges enterprises face when implementing recommended SEO strategies
-- Specific cases of successful implementation of SEO strategies in enterprise brands
-- and MORE
Feel free to leave any questions or comments you have. Enjoy!
The prominence of Google+ in search results and potential benefits of properly optimizing content and prioritizing activity to index well in Google should not go unnoticed.
Relevance_Research Methodology_MBO15 - with notesHalie Davila
This document outlines Halie Vining's presentation on using research and data to create successful content marketing strategies. It discusses common problems with content marketing like not using enough data points or considering promotion from the start. The presentation then details a research methodology that analyzes audiences, competitors, media, and trends to identify opportunities. This includes keyword research, customer interviews, and paid media analysis. Insights from this research are then used to create targeted strategies around content, promotion, and measurement. The goal is to take the guesswork out of marketing by basing decisions on data.
Webinar gratuit Search Engine Optimization ( SEO). Institutul de Marketing si...Institutul de Marketing
Un webinar gratuit oferit de Institutul de Marketing si Oxford College of Marketing . Ce inseamna optimizarea pe motoarele de cautare ( SEO)? Cum va ajuta in organizatiile in care lucrati? Cum va definiti cuvintele cheie? Explicatii, exemple si instrumente practice care sa va ajute in strategia de marketing digital intr-un webinar oferit de Institutul de Marketing si tutorele nostru Mike Berry.
This document summarizes emerging trends in social media marketing. It notes that social media has changed lives, language, behavior and shopping habits. People now rely more on interactive online media like Facebook, Twitter and LinkedIn for information. The top benefit of Facebook is staying top of mind with current and potential customers. It provides statistics on Facebook usage and tips for using Facebook, Twitter, LinkedIn and other platforms effectively for business purposes. It emphasizes the importance of search engine optimization, content marketing and email marketing online. Examples are given of how large organizations successfully use social media. The conclusion is that marketing online can be effective but requires time and skills, so businesses may consider outsourcing their social media efforts.
10 Social Media Thoughts for Integrated MarketingBryan McCarty
A presentation I gave at Wartburg College on November 22, 2011 at Wartburg College in Waverly, Iowa. The presentation was an open discussion about social media and integrated marketing.
St. Luke's United Methodist Church has worked with a consulting group called Auxano to develop a new vision and branding strategy. This document outlines a multi-phase plan to introduce a new visual identity aligned with the church's mission and values. It includes developing a logo, branding materials, and website redesign by October 2010, followed by internal and external rollouts in early 2011 to promote the new brand across the church's campuses and ministries.
This document outlines Brandon Leibowitz's SEO and social media marketing class. The class will cover topics like what SEO is, how to optimize a website on-page, off-page SEO strategies, and link building. It provides an agenda and sections on key areas like keyword research, content creation, technical SEO, and using analytics tools. The goal is to help students understand how to improve search engine rankings and online visibility through SEO best practices.
My presentation from Linklove Boston 2012 on April 2nd. Gives a rundown on link development process maps and how to structure your calendar to actually get results.
This document discusses integrating SEO and social media marketing strategies, known as SEO-cial. It begins with introductions and an overview of what will be covered, including getting on the same page about SEO, why SEO-cial is effective, how to implement it for B2B brands, examples from other companies, and an in-depth look at one company's SEO-cial program. Benefits of social media for B2B marketers are presented, along with top social media platforms used by B2B marketers. The concept of SEO-cial is defined and challenges of integrating SEO and social strategies internally are addressed.
Tim Grice talks about future proofing your SEO strategy to prevent being penalised by one of Google's frequent algorithms. SEO has to be an integrated part of the marketing campaign and not in a silo.
On page SEO involves using relevant keywords on pages to rank well in search engines. Links are important as they act like votes that help determine search rankings. Different types of links carry different weight, with links from pages with high PageRank or authority carrying more value. Several manual and automated link building techniques can be used to build relevant links from other sites, including creating shareable content, tools, and campaigns or syndicating content with link requirements. Social media can also be leveraged for links and traffic by creating engaging content and building followers on sites like Wikipedia, Digg, StumbleUpon, YouTube, LinkedIn, Facebook and Twitter. Any link building or social media use should be natural and contribute value without overtly promoting
Digital Marketing (learning & understanding it)Jake Aull
This document discusses digital marketing strategies and planning. It begins by outlining topics to be covered, including digital advertising options, metrics, and sample progression plans. It emphasizes that understanding analytics like objectives and metrics allows understanding the proper tactics. It then discusses the importance of a balanced digital marketing approach, with more free organic traffic than paid, but paid traffic providing more data. Finally, it outlines that planning should start with defining objectives and key performance indicators, and then developing a strategic plan allocating time and budgets across different activities to meet those objectives.
This document discusses search engine optimization (SEO) and content marketing. It emphasizes that SEO is now focused on creating unique, relevant content that users will want to engage with and share. To achieve success with SEO, content must be optimized both on-website and off-website. On-website optimization includes keywords, titles, descriptions and internal links. Off-website factors include uniqueness, relevance, trustworthiness, shareability and tracking. Content should be optimized for all devices including mobile. Keywords are still important but content must also spark connections with users and be in a format they want to consume and spread.
This document provides an overview of search engine optimization (SEO) best practices. It discusses why SEO is important for driving organic traffic, outlines an 8-step SEO process including keyword research, auditing a website, creating an SEO plan and link building strategy, and measuring results. It also covers additional optimization techniques like usability, calls-to-action, URL structure, and social media. The overall goal is to help businesses understand how to successfully optimize their websites for first page rankings on search engines.
SearchLove Boston 2016 | Marcus Tober | Illuminating Consumer Intent Without ...Distilled
This document discusses new approaches to search engine optimization (SEO) that focus on relevance and user intent rather than outdated tactics. It recommends analyzing industries individually and focusing on creating comprehensive, relevant content that matches user intentions rather than targeting specific keywords. It also discusses how machine learning and artificial intelligence are changing what factors like backlinks may influence rankings and how to stay relevant in the face of new challenges like redundancy and differences between mobile and desktop search.
How to : 10 easy steps on how to get a websiteYvette Bordley
Simple web development & design n.guide for businesses on how to get a website. Includes domain names, web hosting, different web design options, search engine optimisation (SEO), social media marketing a d a website marketing checklist.
Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...Bespoke Agency
My presentation from the 2014 eCommerce conference and expo in Melbourne. In it i highlight a low cost scale able data driven content marketing technique for eCommerce sites. I call out tools you can use and how this fits into your wider SEO and content efforts. enjoy.
Webmarketing123: 7 Tips For Effective Online Lead Gen-08-03-2011DemandWave
This webinar provided tips for effective online lead generation, including optimizing keywords, creating SEO-friendly content, using remarketing to target past visitors, engaging audiences on social media, testing landing page layouts and calls-to-action, simplifying forms to increase conversions, and using analytics to measure lead growth. The webinar recommended developing keyword maps, writing content for readers, segmenting remarketing audiences, stimulating participation on social platforms, testing page elements, minimizing form fields, and monitoring leads in analytics. Attendees were invited to request a free digital marketing analysis from the host company.
The Essentials to Modern Enterprise SEOMichael King
When approaching SEO at the enterprise level, there are many challenges and roadblocks that get in the way of effectively implementing the recommended SEO Strategies.
In this webinar, we will be touching base on topics such as:
-- How does enterprise SEO differ from 'regular' SEO
-- What are some of the biggest challenges enterprises face when implementing recommended SEO strategies
-- Specific cases of successful implementation of SEO strategies in enterprise brands
-- and MORE
Feel free to leave any questions or comments you have. Enjoy!
The prominence of Google+ in search results and potential benefits of properly optimizing content and prioritizing activity to index well in Google should not go unnoticed.
Relevance_Research Methodology_MBO15 - with notesHalie Davila
This document outlines Halie Vining's presentation on using research and data to create successful content marketing strategies. It discusses common problems with content marketing like not using enough data points or considering promotion from the start. The presentation then details a research methodology that analyzes audiences, competitors, media, and trends to identify opportunities. This includes keyword research, customer interviews, and paid media analysis. Insights from this research are then used to create targeted strategies around content, promotion, and measurement. The goal is to take the guesswork out of marketing by basing decisions on data.
Webinar gratuit Search Engine Optimization ( SEO). Institutul de Marketing si...Institutul de Marketing
Un webinar gratuit oferit de Institutul de Marketing si Oxford College of Marketing . Ce inseamna optimizarea pe motoarele de cautare ( SEO)? Cum va ajuta in organizatiile in care lucrati? Cum va definiti cuvintele cheie? Explicatii, exemple si instrumente practice care sa va ajute in strategia de marketing digital intr-un webinar oferit de Institutul de Marketing si tutorele nostru Mike Berry.
This document summarizes emerging trends in social media marketing. It notes that social media has changed lives, language, behavior and shopping habits. People now rely more on interactive online media like Facebook, Twitter and LinkedIn for information. The top benefit of Facebook is staying top of mind with current and potential customers. It provides statistics on Facebook usage and tips for using Facebook, Twitter, LinkedIn and other platforms effectively for business purposes. It emphasizes the importance of search engine optimization, content marketing and email marketing online. Examples are given of how large organizations successfully use social media. The conclusion is that marketing online can be effective but requires time and skills, so businesses may consider outsourcing their social media efforts.
10 Social Media Thoughts for Integrated MarketingBryan McCarty
A presentation I gave at Wartburg College on November 22, 2011 at Wartburg College in Waverly, Iowa. The presentation was an open discussion about social media and integrated marketing.
St. Luke's United Methodist Church has worked with a consulting group called Auxano to develop a new vision and branding strategy. This document outlines a multi-phase plan to introduce a new visual identity aligned with the church's mission and values. It includes developing a logo, branding materials, and website redesign by October 2010, followed by internal and external rollouts in early 2011 to promote the new brand across the church's campuses and ministries.
Direct marketing and digital marketing are the most effective marketing disciplines according to the document. Both are highly measurable and scalable. At CGSM, direct marketing and digital marketing are integrated into marketing plans using the same planning, targeting, segmenting, and messaging disciplines. CGSM believes digital and direct marketing share the same DNA as both involve direct interactions between marketer and consumer. CGSM also emphasizes the importance of thorough measurement and analysis of marketing campaigns tied to business goals.
The National Consumer Agency conducted market research on shopping and pricing habits. Key findings include:
- Over 85% of consumers compare prices when shopping and price is the top influencing factor for most.
- Awareness of everyday good prices has risen to 78% and 93% of main grocery shoppers know food prices.
- For groceries, price is the main reason for choosing a supermarket for 73% and 65% visit their usual store for deals.
Kalkulus 2 merupakan mata kuliah lanjutan dari Kalkulus 1 yang membahas materi integral, teknik integral, aplikasi integral, derivasi fungsi multivariat, integral ganda dan vektor. Mata kuliah ini diajarkan pada semester genap tahun ajaran 2012-2013 oleh dosen bernama Iwan Pranoto.
Kalkulus 2A mata kuliah yang membahas materi integral dan aplikasinya. Mata kuliah ini diampu oleh Iwan Pranoto pada minggu ke-10B. Materi yang dibahas meliputi integral tak tentu, integral ganda, dan integral permukaan.
The document presents a vision for a learning experience that teaches children responsible money habits through engaging them at key money moments like dinners, stores, and paydays. It aims to help busy parents consistently provide feedback to kids aged 7-9 on saving, spending wisely, and working towards goals, while also accommodating different aged children and busy lifestyles. The experience would create chore deals for kids to track and manage their own finances.
Ini kuliah Kalkulus 2A, minggu ke-5, hari pertama. Dalam menuliskan rumusan R_n di kelas, saya kelupaan menulis x^(n+1). Nanti kamis, akan saya ulangi kembali.
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: For many, Google seems mysterious and complicated, and even corrupt. Join us as shed some light by sharing some surprising facts about Google and how to optimize for it in 2017.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...Webspec Design
Many of us use Google every day, but do you know why it’s important to consider the impact that Google can have on your business and website? Alex Karei and Lindsey LaMair of Webspec Design discuss the basics of the search engine superpower, what you might not know about Google, and what you can do today, tomorrow and in 2016 to help optimize your position in the eyes of the largest influence of search.
This document provides an overview of creating an effective SEO strategy. It discusses asking the right questions, choosing appropriate tactics, and measuring results. Key points include:
- SEO is not a standalone strategy and should be part of a comprehensive online and offline marketing plan.
- When starting an SEO campaign, companies should focus first on technical SEO fundamentals like site architecture, content quality, and link profiles.
- Effective organic search marketing also requires defining target keywords, monitoring search volumes and competitors, and utilizing keyword research tools.
- Additional important tactics include link building, creating valuable content, promoting content through social media marketing, developing an engaged brand community, and optimizing for mobile. Tracking analytics
Планирование SEO-стратегии и полезные инструменты для работы на данном этапе ...Promodo
Доклад президента компании SEOmoz Gillian Muessig на семинаре по продвижению товаров и услуг на зарубежный рынок от компании Promodo и SEOmoz 19 мая 2012 года, Киев.
Surprising facts about google and 2017 seoMeena Bisht
In 3 sentences:
The document discusses surprising facts about Google and SEO in 2017. It summarizes Google's progression from its founding in 1996 to modern developments like RankBrain and mobile search. Key tactics for SEO success include creating high-quality content, optimizing for mobile and speed, using structured data, and focusing on a keyword for each page while addressing technical fundamentals.
Oganic traffic is mostly free of charge and therefore an important channel for startups to reach new customers. How SEO works and what start-ups need to pay attention to, in order to use the full potential of the channel will be explained with examples.
Digitalni trendi za 2023_Alastair Banks.pptxDIGGIT
The document provides an agenda and overview for the DIGGIT 2023 conference on digital trends. The agenda covers topics like using AI in marketing, staying ahead of search engine updates, Google's Performance Max, Google Analytics 4, and a cookieless future. It discusses auditing content and competitors, setting objectives, creating personas, and tracking performance. Specific sessions will cover training AI assistants, Google's helpful content update, optimizing for Bing, calculating SEO ROI, and reducing reliance on cookies by improving first-party data collection. The presentation encourages attendees to test Performance Max campaigns, ensure GA4 implementation, and consider emerging trends like short-form video and off-site ads.
SEO + Content Marketing Presentation_Tahoe Production HouseBrandianne Brown
Tahoe Production House's Brandi Brown was invited to participate in the Small Business Seminar's put on by the NTBA, NLTRA, and Tahoe City Downtown Association. She put together a great presentation that scratches the surface of SEO or Search Engine Optimization as well as Content Marketing and how to use this information in your current marketing plan. Learn more at www.tahoeproductionhouse.com
Increasing the visibility of your construction product website in search enginespauleycreative
This document provides tips for construction companies to increase the visibility of their websites in search engines. It emphasizes regularly updating websites, optimizing content for popular search terms related to products, and using analytics to measure increases in brand awareness and traffic from non-brand keyword searches over time. It also stresses the importance of social sharing of content, building high-quality links, and focusing on conversions rather than just rankings.
The document discusses hands-on keyword research, strategy, and content plans for SEO. It covers topics like researching keywords and phrases, fitting keywords to marketing objectives, SEO strategy, content types like blogging, identifying digital content assets, and creating content plans. The document provides examples of keyword research tools like Google Keyword Planner and KeywordSpy. It also discusses creating SEO strategies around content generation, curation, and planning tactics for blogs and social media.
Content is King ACCA presentation given by Mogi Marketing on SEORobert Court
Mogi Marketing made the trip from South Wales to St Asaph in North Wales to talk about Search Engine Marketing or SEO to a group of professionals brought together by the ACCA. http://www.mogimarketing.com
Essential Search Marketing Tips for your Business -Salesforce Webinar (July 2...Mark VOZZO
Mark Vozzo shares some Search Engine Marketing Tips and Tools to help Aussie Businesses get more traffic and leads from Google Search. It's a great overview of SEO (Search Engine Optimisation) and SEM (Paid Search). It focuses on Content Optimisation, Keyword Research and Crawl-ability.
The Internet can work wonders: If you are looking for guidance on a home improvement project, there is a YouTube video for every conceivable “how to.” Need a last-minute recipe or want to find a unique gift item? Presto, with a few clicks results appear on your screen. Of course, it can also be frustrating. The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. In other words, don’t let potential leads get lost on their way to your website! (http://bit.ly/2ghsK8H)
The document presents an overview of search engine optimization (SEO) strategies for micro businesses, outlining key aspects of an SEO implementation plan such as keyword research, website usability, link building, and the importance of Google+ and social media. It also discusses whether outsourcing SEO makes sense based on factors like available time and technical skills.
1. 16th Berlin Lean Startup
YOU IS NOW Immobilienscout 24
Andreasstr. 10, Berlin
31.01.2013 19:30
Searchmetrics GmbH
How SEO can help Startups
® Searchmetrics GmbH 2012
2. Holger Etzel
• Franconian in Prussia
• trained Marketing Manager and Social Scientist
• since 1994 „something with Interwebs“
(Researcher, Webdesigner; Ad Agency,
(Online) Marketing Manager, Head of Marketing)
• in many different industries
• since 05/12 Consultant at Searchmetrics
• since 09/12 Director Consulting
Follow me
• Twitter: twitter.com/holgeretzel
• Xing: www.xing.com/profile/Holger_Etzel
• LinkedIn: www.linkedin.com/profile/view?id=40435085
• Google+: plus.google.com/u/0/106218397139892498498
31.01.2013 Berlin Lean Startup Searchmetrics GmbH 2
3. Searchmetrics
• Founded 2007
• Leading Provider of Search Analytics Software
• Developer of Searchmetrics Suite und Searchmetrics Essentials
• Largest aggregated database for SEO, SEM and Social Media Data
• For any given Google-Country (and other searchengines)
• 100 full-time employees located in Germany, US, UK and France
• Partner-Network with 100++ SEO- and SEA-Agencies worldwide
• Own services-department, providing SEO-Consulting.
Follow us and stay updated
• Twitter: twitter.com/searchmetrics
• Facebook: www.facebook.com/Searchmetrics
31.01.2013 Berlin Lean Startup Searchmetrics GmbH 3
4. Can SEO help YOU?
…depends on your business model.
• Most, like zalando, need SEO like a fish needs water.
photo: exploitme, flickr.com
31.01.2013 Berlin Lean Startup Searchmetrics GmbH 4
5. Can SEO help YOU?
• but to be honest: some have other sources than organic SE-traffic
31.01.2013 Berlin Lean Startup Searchmetrics GmbH 5
6. Can SEO help YOU?
• and some businesses are successfull in spite of google-success:
31.01.2013 Berlin Lean Startup Searchmetrics GmbH 6
7. What does SEO?
• Search Engine Optimization (SEO) Market Shares of
transmits traffic into turnover. Searchengines in Germany
• SEO starts with the antizipation of 0,9% (March 2012)
2,1%
relevant searchqueries 1,1% Google*
(in relevant searchengines)
Bing
Yahoo!
95,9%
Andere
Keyword
Visibility Traffic Turnover
Quelle: Comscore, März 2012 | * Google-Anteil exkl. Integration auf T-Online, Web.de, etc.
31.01.2013 Berlin Lean Startup Searchmetrics GmbH 7
9. Once more: Can SEO help you?
YES, it can!
if there already is any form of demand yet
• to identify, which needles you should put into the haystack.
(keyword and market research)
• to place your needles most prominent
(onpage optimization)
• to structure the haystack so well, that your needle can be found
easiliy
(technical SEO and site architecture)
• to get many, strong threads in the eye of your needle, so you can
find it easier
(offpage optimization)
• to get the crowd talking about your needle
(social media optimization)
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10. What SEO can not do
SEO cannot defend business
models against google:
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11. 10 elementary SEO Tipps
photo: sam_churchill, flickr.com
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12. 1. Know your Audience, your Product and Google
• is there demand?
• who is your target group and how/what do they
search?
• is Google already in the arena?
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13. 2. Get Your Keywords
Ask yourself:
• How do customers or users search for products and services?
• Which keywords are the most relevant for the company?
• Which keywords have the highest potential?
Navigational Search Informational Transactional Search
• Using Google for Search • Search for a specific
navigation no easy recipe to „generate“ keywords that experiences or
There is • Search for information, product / fit.
• Search for specific sites howto‘s and guide reviews with buying
interest
• Just looking for search
(Brand Search)are keywords, that are used by your very special
But there
• Potential for your very special product.
results • Highest search intensity
audience for and attention
optimazation: low • Potential for
optimazation: high • Potential for
To succeed, you must find them out and use them.
optimazation: high
B2B-Model Traffic-model B2C-model
10 % of all 80 % of all 10 % of all
queries queries queries
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19. 3. Take your Chances
• you already got some pages in good positions?
• Great! Then start working with the next bunch:
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20. 3. Track your rankings
…and work with those lists!
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21. 4. Provide the best Content
Matt says:
Provide the best content and do not
worry about SEO.
photo: jolieodell, flickr.com
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22. 4. Provide the best Content
I say:
Aye, Matt. Almost right! The best
content is the basis of everything
and for god‘s sake those thin SEO-
scrape-crap-spam do not work
anymore.
But some extra SEO-skills should help
even the best content to get listed
where it belongs to.
photo Martin Mißfeldt
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23. 5. Structure it
Now, you got REALLY good content, provided for your very own
audience.
• Then help the Searchengines to understand what you are pointing at:
<Head> <Body>
• <Title> <H1>
• Description <H2>, 3, …
<p>
<strong> <em>
<li> <ul> und <li> <ol>
images
anchors
CSS and images are NO WAY to structure texts. A Headline is only a
Headline when you call it <h1>Headline</h1>.
…and forget about „Meta Keywords“!
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24. 5. You think structure is kindergarten?
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25. 5. Structure it
Like any other machine Googles bot in fact is a nothing but a dumb text-
cruncher.
• The only thing it really can do is counting, filtering
and weighting texts it finds.
• Help him by structuring your content, giving hints
what is important and what to weigh higher
• But please never try to game him.
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26. 6. Be accessible
… a propos help and guidance:
Take care that your website (or at least the parts you want to be
indexed) is accessible for the bot.
There are many many ways to deny access to
searchengines. Some barriers are set willingly,
some are unwanted desasters.
The Flop 5 getting your Site not indexed are:
1. The usage of Flash, JavaScript and Frames
(especially in the navigation)
2. Too big pages with heavy loading time
3. Too deep site structures
4. Denying indexation of single pages
<meta name=”robots” content=”noindex”>
5. Denying access to the whole page
robots.txt User-Agent: * Disallow: /
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27. 6. Be accessible
The Flop 5 getting your Site not indexed are:
1. The usage of Flash, JavaScript and Frames
(especially in the navigation)
2. Too big pages with heavy loading time
3. Too deep site structures
4. Denying indexation of single pages
<meta name=”robots” content=”noindex”>
5. Denying access to the whole page
robots.txt User-Agent: * Disallow: /
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28. 7. Get linked
That‘s what made the difference between Google and all the other SEs
in the late 90s:
Google not only weighted the similarity (or some may say „relevance“)
between query and document, but was the first to combine this with
importance as a new factor.
The „PageRank“ was the new thing:
All pages passed „linkjuice“. The pages
that managed to collect most of that juice
seemed to be the most important ones.
This means for you:
You MUST get linked!
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29. 8. Get liked
Linking is relatively easy to game and Google does lots of effort to get
„unnatural“ linked sites – others call it spam – out of the index.
So after onpage and offpage signals SEs found a new arena to decide
whether a page is important for your very specific query:
Social Signals
Ranking Factors Germany 2013:
Spearmen‘s r correlation between Top 30 results and ranking factors
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30. 9. Become a Brand
Don‘t trust on occasional traffic, become a brand.
• Gain higher search volume
• Gain better click-through-rates
• Improve the time on site and the bounce rates
• Become trusted!
“The Internet is in danger of becoming
a cesspool of disinformation. Brands
are the solution, not the problem.
Brands are how you sort out the
cesspool.“
Eric Schmidt, former Google CEO in 2008
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31. 10. ALWAYS be reasonable
• Do not try to game google,
• do not try cheap onpage tricks like stuffing keywords,
• do not try to get links in an obviously unnatural way,
• do not copy good (or even bad) content,
• do nothing that would annoy you as a a consumer of your site.
• Optimize, but in a reasonable way.
• If you overdo, Google.. might clear up.
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32. 10 elementary SEO Tipps
1. Know your audience
2. Know your Keys
3. Take your chances
4. Provide the best content for your audience
5. Structure your content
6. Make it accessible
7. Get Links
8. Get liked (and tweeted and plussed and…)
9. Become a brand
10.BE REASONABLE
photo: sam_churchill, flickr.com
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