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PERSONAL INDOOR
ASSISTANT
Insider Navigation - INS
• Founded in 2003
• Focused on innovative Marketing
• AR development since 2010
• Serving clients from Australia to Argentina
with AR
• 38 employees
• Subsidiary of Card eMotion
• for 2 years development
• Joint development with Vienna University
of Technology – researching 15 years in AR
• Patent pending
Vienna Munich Shanghai Hong Kong
INS Team
Clemens Kirner is founder & CEO of INS.
He already founded Card eMotion, an leading
international augmented reality agency. He is an
successful entrepreneur and a frequent speaker at
prestigious conferences.
Marcel Aberle is COO of INS.
Marcel is responsible for the daily operations,
project management and business development.
Prior to INS he worked in the IT industry for over 10
years with well known global players. He is an
author and a frequent conference speaker.
Florian Reiterer is CTO of INS.
Florian is the brain of INS. He previously worked
with Clemens at Card eMotion. Florian co-
developed parts of INS core technology at the
Technical University of Vienna, where he is a
graduate student.
Hannes Kaufmann is the technical and scientific
advisor of INS. Hannes is an award-winning
associated professor at the Technical University of
Vienna for augmented and virtual reality.
He is the inventor of INS core technology.
What is INS?
INS offers complete indoor experience solutions,
thanks to augmented reality and efficient navigation technologies
we assist visitors, empower tenants and create value for operators
What is Augmented Reality?
Product – How does it works and demos 6
Product – How does it works and demos 7
Summary
Product – How does it work? Optical tracking! 9
• Recognizes surrounding environment by optical tracking
• Millimeter accuracy
• No additional hardware needed
• Runs on iOS and Android
• Integration into existing app
• EU patent submitted
• Compatible with other navigation methods (e.g. Beacons)
• Barrier-free use and audio guidance support
Product
Problems and Solutions
Problem – Size and complexity of large public buildings lead to disorientation and stress
Problem – Shopping behaviors and demands are changing.
Online and mobile shopping is becoming more and more popular. Puts
pressure on local stores’ revenues.
Solution – PERSONAL INDOOR ASSISTANT
Solution
15
PERSONAL INDOOR ASSISTANT
• Orientation
• Navigation
• Mobile Information desk
• Multilingual AR-Support
• POI search
• Barrier-free
• Audio guidance
• Mobile services
• Mobile payment
• Live-updates
• Personalized offers
• Flight updates
• Excitement
• Games
Solution - Tenants – Boost revenue due to new possibilities for marketing campaigns
insider navigation
shows the user exclusive offers
from the surrounding shops
Solution - Tenants
17
PERSONAL INDOOR ASSISTANT
• New advertising space • Personalized offers
• seamless mobile and in-store shopping
• Location-based values
Solution – Operator – Satisfied customers, Increased revenue, Innovation leader
Solution - Operator
19
• Increased revenue
• New advertising channels
• Crowd detection analysis
• Optimize visitor handling
• Identify profitable marketing spots
• Satisfied visitors
• boost reward campaigns
• Optimized maintenance process
• Efficient use of BIM Data
PERSONAL INDOOR ASSISTANT
Why now? – The world is mobile
Why now? – Future trends and technologies fit INS
21
Competition
22
INS differentiation and USP at a glance
• Complete indoor experience concepts
- Not just a technology provider
• Millimeter accuracy vs. 2-5 meters
• No additional hardware needed
• Provides augmented reality and bird’s-eye view
- Intuitive Orientation
- Great user experience
- Additional marketing and service possibilities
• Pull experience vs. push notifications
• Compatible with other technologies
Wifi & Beacon
INS
PERSONAL
INDOOR ASSISTANT

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Wherecamp Navigation Conference 2015 - Personal indoor assistant

  • 2. Insider Navigation - INS • Founded in 2003 • Focused on innovative Marketing • AR development since 2010 • Serving clients from Australia to Argentina with AR • 38 employees • Subsidiary of Card eMotion • for 2 years development • Joint development with Vienna University of Technology – researching 15 years in AR • Patent pending Vienna Munich Shanghai Hong Kong
  • 3. INS Team Clemens Kirner is founder & CEO of INS. He already founded Card eMotion, an leading international augmented reality agency. He is an successful entrepreneur and a frequent speaker at prestigious conferences. Marcel Aberle is COO of INS. Marcel is responsible for the daily operations, project management and business development. Prior to INS he worked in the IT industry for over 10 years with well known global players. He is an author and a frequent conference speaker. Florian Reiterer is CTO of INS. Florian is the brain of INS. He previously worked with Clemens at Card eMotion. Florian co- developed parts of INS core technology at the Technical University of Vienna, where he is a graduate student. Hannes Kaufmann is the technical and scientific advisor of INS. Hannes is an award-winning associated professor at the Technical University of Vienna for augmented and virtual reality. He is the inventor of INS core technology.
  • 4. What is INS? INS offers complete indoor experience solutions, thanks to augmented reality and efficient navigation technologies we assist visitors, empower tenants and create value for operators
  • 5. What is Augmented Reality?
  • 6. Product – How does it works and demos 6
  • 7. Product – How does it works and demos 7
  • 9. Product – How does it work? Optical tracking! 9
  • 10. • Recognizes surrounding environment by optical tracking • Millimeter accuracy • No additional hardware needed • Runs on iOS and Android • Integration into existing app • EU patent submitted • Compatible with other navigation methods (e.g. Beacons) • Barrier-free use and audio guidance support Product
  • 12. Problem – Size and complexity of large public buildings lead to disorientation and stress
  • 13. Problem – Shopping behaviors and demands are changing. Online and mobile shopping is becoming more and more popular. Puts pressure on local stores’ revenues.
  • 14. Solution – PERSONAL INDOOR ASSISTANT
  • 15. Solution 15 PERSONAL INDOOR ASSISTANT • Orientation • Navigation • Mobile Information desk • Multilingual AR-Support • POI search • Barrier-free • Audio guidance • Mobile services • Mobile payment • Live-updates • Personalized offers • Flight updates • Excitement • Games
  • 16. Solution - Tenants – Boost revenue due to new possibilities for marketing campaigns insider navigation shows the user exclusive offers from the surrounding shops
  • 17. Solution - Tenants 17 PERSONAL INDOOR ASSISTANT • New advertising space • Personalized offers • seamless mobile and in-store shopping • Location-based values
  • 18. Solution – Operator – Satisfied customers, Increased revenue, Innovation leader
  • 19. Solution - Operator 19 • Increased revenue • New advertising channels • Crowd detection analysis • Optimize visitor handling • Identify profitable marketing spots • Satisfied visitors • boost reward campaigns • Optimized maintenance process • Efficient use of BIM Data PERSONAL INDOOR ASSISTANT
  • 20. Why now? – The world is mobile
  • 21. Why now? – Future trends and technologies fit INS 21
  • 22. Competition 22 INS differentiation and USP at a glance • Complete indoor experience concepts - Not just a technology provider • Millimeter accuracy vs. 2-5 meters • No additional hardware needed • Provides augmented reality and bird’s-eye view - Intuitive Orientation - Great user experience - Additional marketing and service possibilities • Pull experience vs. push notifications • Compatible with other technologies Wifi & Beacon INS