The document discusses a project called Idea that aims to develop a car-to-cloud platform for enabling dynamically upgradable in-car services through wireless OBD-CAN-Internet access and local OTA upgradable service APIs. The platform would allow for aftermarket innovation, make legacy cars compatible with smart traffic systems, and enable mass customization and personalization of cars. It also discusses ensuring the long-term value of cars by providing open developer ecosystems for innovative applications and services, and depicts diagrams of the proposed in-vehicle and cloud platform architecture including OTA updates, data analytics, and interfacing with mobile apps.

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Connected car, study Sep 2016, Roland Berger GmbH

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Project IdeA
• Dynamically upgradable services
• Wireless OBD-CAN-Internet access
• Local in-car OTA upgradable service APIs
Car to Cloud Platform
• Aftermarket innovation
• Smart traffic compatible legacy cars
• Mass differentiation and personalization
Ensuring Lifetime Value
• Manufacturers providing car interfaces, car
specific features and designs
• Open developer and business ecosystem
creating innovative platform modules,
applications and services
Providing in-car services

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event of applications for industrial property rights. ITEA3 - 15017

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event of applications for industrial property rights. ITEA3 - 15017

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In-vehicle
Platform OTA Client
In-vehicle Message
GatewayVehicle I/F
Cloud Platform
OTA
Server
Message
Gateway
Digital
Twin
Multi
Model DB
Big Data
Analysis
Visualization Report
Generation
Core Layer Data Analytics and
Visualization
In-vehicle App
Driver /Passanger
Mobile App
Cloud App
IP

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Platooning
Decreased fuel
consumption
Reduction of air-drag impacts
to significant savings

9. © APPSTACLE - All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the
event of applications for industrial property rights. ITEA3 - 15017

10. © APPSTACLE - All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the
event of applications for industrial property rights. ITEA3 - 15017

11. © APPSTACLE - All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the
event of applications for industrial property rights. ITEA3 - 15017