12. A DISRUPTIVE INNOVATION IS AN
INNOVATION THAT CREATES A NEW
MARKET AND VALUE NETWORK AND
EVENTUALLY DISRUPTS AN EXISTING
MARKET AND VALUE NETWORK,
DISPLACING ESTABLISHED MARKET
LEADING FIRMS, PRODUCTS AND
ALLIANCES
Clayton M. Christensen, 1995
DISRUPTION
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24. 1. DISRUPTION IS A PROCESS
2. BUILD A DIFFERENT BUSINES
MODEL
3. SOME IDEAS SUCCED, SOME
DON’T
4. THE MANTRA “DISRUPT OR BE
DISRUPTED” CAN MISGUIDE US