The document discusses IBM's use of "Jams" which are online collaborative sessions to drive organizational transformation. Some key points:
- Jams have explored topics like values, innovation, and transforming IBM's business.
- They engage employees, clients, and partners to generate ideas. Top ideas from Jams have led to over $500M in savings and $80B in new sales.
- 10 new businesses were also established from Jam outputs.
- Jams help change culture by fostering participation, identifying champions, and providing analytics.
- The focus is on continuing conversations after Jams to turn ideas into action through work streams and workshops.
The Business Model of Consulting is Dead. Hourly rates are in conflict with customer solutions. How can you create a model that adds value to nowadays customer needs? Here are the slides of a keynote I gave in Ukraine, Kiev.
Becoming Customer Centric: A Business and IT RoadmapPlus Consulting
The rapid rise of global competition, combined with the adoption of Internet-based communications and cloud processing power, has created a state of hypercompetition across most industries. The antidote? Become customer centric. Here's a brief business and IT roadmap to make it happen.
The Business Model of Consulting is Dead. Hourly rates are in conflict with customer solutions. How can you create a model that adds value to nowadays customer needs? Here are the slides of a keynote I gave in Ukraine, Kiev.
Becoming Customer Centric: A Business and IT RoadmapPlus Consulting
The rapid rise of global competition, combined with the adoption of Internet-based communications and cloud processing power, has created a state of hypercompetition across most industries. The antidote? Become customer centric. Here's a brief business and IT roadmap to make it happen.
Is striving for best practices enough? If everyone is following best practices, isn't that average or the benchmark? Bulldog's own Chief Creative Officer, Brian Maschler, provides his suggestion on how to achieve above average results and shares some of Bulldog's key strategies to make your outbound efforts more effective and more relevant to your customer.
Competing for the inbox is tough. That's why, we're constantly evolving our process to challenge the perception of best practices. To move beyond what the experts say, you'll have to embrace the creative and the tech.
How To Sell To Businesses - Sales Advice for StartupsNicolas Deville
How To Sell To Businesses: actionable insights from years in the trenches.
Sales Advice for Startups.
B2C vs. B2B
SME vs. Enterprise
How to differentiate yourself
How to get the first 10 clients
Presentation on 30th July 2015 in London to early stage startups, part of @WayraUK, Telefonica's startup accelerator.
VALUE PROPOSITION ADDRESSING CUSTOMER OUTCOMESAndré Harrell
The “VALUE PROPOSITION”
A business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings. The value proposition is basically marketing’s “internal affairs”, the checks and balances that hold the corporation accountable to promised customer value. Yet the “Value Prop” is probably the most misunderstood product framing strategy used today.
Learn how corporate culture drives success for companies like Zappos, who generated over $1 billion dollars in gross merchandise sales last year. Built on the foundation by Hewlett Packard, who were the original innovators of recognizing culture as a critical piece of profits.
What Is the Role of Brand in Management Consulting? Research Highlights from ...DeSantis Breindel
In partnership with the Association of Management Consulting Firms (AMCF), the Brand Influence Guide for Management Consulting (BIG:MC) examines how management consulting firms are leveraging brand as a business asset. See more at http://www.desantisbreindel.com/big/management-consulting/
This paper describes trends in consulting business models and provides a tool to help consultancies develop their own new business model. Brief case studies of new models are included.
What happens when a media product leader becomes a content marketing leader?
When you infuse an agile development approach to a traditional brand marketing organization, you foster new ways of working and innovating and build new marketing muscle that engages customers and prospects in unique ways. Pulling from my experiences as the first head of content marketing at Airbnb, and then as the first VP of Content Marketing at Salesforce, I’ll share stories of what it means to deploy agile marketing at these two leading brands, one very different from the other. Uncover the fundamentals to running lean, agile marketing teams, how to structure teams and processes to enable brands to be responsive to news and culture, and ultimately, how to drive successful outcomes that deepen engagement and build credibility and trust among a target audience.
Unleashing Engagement; Social Media at WorkPolly Pearson
Unleash employee engagement while adding revenue, profit and brand admiration for your company. This is a case study discussion with key implementation tips from Polly Pearson, based on her perspective at work at EMC.
Is striving for best practices enough? If everyone is following best practices, isn't that average or the benchmark? Bulldog's own Chief Creative Officer, Brian Maschler, provides his suggestion on how to achieve above average results and shares some of Bulldog's key strategies to make your outbound efforts more effective and more relevant to your customer.
Competing for the inbox is tough. That's why, we're constantly evolving our process to challenge the perception of best practices. To move beyond what the experts say, you'll have to embrace the creative and the tech.
How To Sell To Businesses - Sales Advice for StartupsNicolas Deville
How To Sell To Businesses: actionable insights from years in the trenches.
Sales Advice for Startups.
B2C vs. B2B
SME vs. Enterprise
How to differentiate yourself
How to get the first 10 clients
Presentation on 30th July 2015 in London to early stage startups, part of @WayraUK, Telefonica's startup accelerator.
VALUE PROPOSITION ADDRESSING CUSTOMER OUTCOMESAndré Harrell
The “VALUE PROPOSITION”
A business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings. The value proposition is basically marketing’s “internal affairs”, the checks and balances that hold the corporation accountable to promised customer value. Yet the “Value Prop” is probably the most misunderstood product framing strategy used today.
Learn how corporate culture drives success for companies like Zappos, who generated over $1 billion dollars in gross merchandise sales last year. Built on the foundation by Hewlett Packard, who were the original innovators of recognizing culture as a critical piece of profits.
What Is the Role of Brand in Management Consulting? Research Highlights from ...DeSantis Breindel
In partnership with the Association of Management Consulting Firms (AMCF), the Brand Influence Guide for Management Consulting (BIG:MC) examines how management consulting firms are leveraging brand as a business asset. See more at http://www.desantisbreindel.com/big/management-consulting/
This paper describes trends in consulting business models and provides a tool to help consultancies develop their own new business model. Brief case studies of new models are included.
What happens when a media product leader becomes a content marketing leader?
When you infuse an agile development approach to a traditional brand marketing organization, you foster new ways of working and innovating and build new marketing muscle that engages customers and prospects in unique ways. Pulling from my experiences as the first head of content marketing at Airbnb, and then as the first VP of Content Marketing at Salesforce, I’ll share stories of what it means to deploy agile marketing at these two leading brands, one very different from the other. Uncover the fundamentals to running lean, agile marketing teams, how to structure teams and processes to enable brands to be responsive to news and culture, and ultimately, how to drive successful outcomes that deepen engagement and build credibility and trust among a target audience.
Unleashing Engagement; Social Media at WorkPolly Pearson
Unleash employee engagement while adding revenue, profit and brand admiration for your company. This is a case study discussion with key implementation tips from Polly Pearson, based on her perspective at work at EMC.
Like products and services a business too needs to be branded. The better the brand image of the business the easier to sell its products or services
P Ramakrishnan
rama171@gmail.com
What are the key building blocks when building out your business and brand? Learn how to build a business plan to achieve change, gain internal alignment and manage a digital transformation’s impact on your brand. This session will take a look at what works, what doesn’t and the core lessons learned from recruitment leaders at the top of their game.
Sales Teams And Value Of Social Software (IBM)Rawn Shah
Describes the impact of using social processes or tasks within larger business processes to create a map of where social software provides business value.
Executives like this because you are describing value in terms of processes that they know and understand, and simply replacing some (not all) steps with alternative or possibly better ways of doing things.
This was also shared at the IBM Beyond Web 2.0 conference 2009.
Leveraging the StoryVesting Framework to Achieve Breakthrough Business Transf...RocketSource
Business transformation happens when you're able to provide impactful experiences both to your customers and to your employees. StoryVesting is the framework that guides you to that goal, but if you're looking for a basic roadmap, this isn't for you. This framework is steeped in intelligence, behavioral economics, and journey analytics.
Discovering new drive for Business Growth: Digital MarketingLee Myeongho
Learn how to reach, engage and convert your target audience into customers. The talk is aimed at promoting the value of digital marketing and discussing how you can improve your marketing capability by following the step-by-step process that brings your business to the next level.
A quick study of the basics and importance of strategic brand development. By Fanen Acho, Headstart Consultimg Limited. Headstart is a strategy and innovation company
Similar to 2011 London SBS | Stuart McRae, Jam to Action (20)
Social Business Journal - 7 Campaign Insights from Red Bull StratosDachis Group
Get the entire Social Business Journal with additional articles from Brian Solis, an interview with Estee Lauder and much more at http://social.dachisgroup.com/sbj3
Webinar: 7 Social Campaign Insights from Red Bull Stratos (@DachisGroup)Dachis Group
This webinar takes a data-driven look at the social marketing impact of the Red Bull Stratos campaign.
The Red Bull Stratos space jump on October 14, 2012 was a breathtaking spectacle and scientific achievement witnessed by millions. It was also a remarkable brand marketing phenomenon, and one of the clearest examples we’ve seen of the new wave of advocacy-driven social marketing that we call Engagement@Scale.
You'll learn:
• the core campaign metrics, including: number of consumer actions, audience size, new subscribers
• the type and tone of conversations and content shared
• the scope of leveraged impressions and consumer generated messages
Dachis Group speakers include: Brian Kotlyar (@bkotlyar)
Webinar: Social Business and Financial Services, with @DachisGroup @SocialwareDachis Group
Like their peers in retail and media, banks and insurance providers are going through a remarkable transition in how they engage with customers and partners through social channels like Twitter and Facebook.
How are they performing?
In this webinar, we'll dive into the social performance of the financial services industry, including unique challenges related to compliance and privacy.
We'll look at the "Financial Health Index," a data-driven snapshot into the social performance of global financial services brands, first presented In October at Sibos Innotribe in Osaka, the world’s largest financial services conference.
Speakers:
- Michael (MJ) Jones, VP Technology, Dachis Group
- Randy Jacops, VP of Customer Success, SocialWare
For the full replay, see the link below:
http://social.dachisgroup.com/webinar-social-and-financial-services-replay
Webinar: Collaborative Reporting by @DachisGroupDachis Group
Tired of wasting time on inneffective social marketing reporting? You're not alone. Month after month in offices all around the world marketers are presented with reports that are too superficial to be actionable and arrive to late to be useful. The power of social marketing is wasted.
This webinar shows you how to quickly create beautiful, simple and clear analyses of marketing performance with input from all your organization's experts. We will discuss the core challenges of social marketing reporting today and how you can overcome those challenges through collaboration and Big Data.
You will learn:
- How to isolate observations about brand's social performance.
- How to assemble a narrative of observations about a campaign, competitors or a brand program.
- How to share the insights with others and download "boss ready" reports.
Dachis Group speakers include: John De Oliveira (@johndeo), Brian Kotlyar (@bkotlyar) and Doug Kern (@doug_kern)
Webinar: Black Friday Winners and Losers 2012 (@DachisGroup)Dachis Group
Want to know who won Black Friday in social? In this webinar, we looked at how the social campaigns from 15 of the world's biggest brands performed, as we take a Big Data look across Walmart, Best Buy, Radio Shack, Kohl's, Target, JCPenney, Bass Pro Shops, Dick's Sporing Goods, Amazon, Macy's, Sports Authority, and Kmart.
You'll learn:
• Which Black Friday retailers received the most earned media exposure from social sharing.
• Which brands had the "loudest" conversation in social.
• Which brands had the largest share of social conversations during the holiday.
Dachis Group speakers include: Liz Courtney (@partyliz), Brian Kotlyar (@bkotlyar), Ray Renteria (@RayRenteria) and Doug Kern (@doug_kern)
Current State of Social Engagement Inside The Large Enterprise | Engagement @...Dachis Group
Established in 2009, the Social Business Council (SBC) is a member-driven peer forum of business professionals from large organizations that are engaged in an enterprise-wide social business initiative. Members share best practices, advice, encouragement and experiential insights regarding every aspect of social business transformation. The SBC includes industry representation from a variety of G2000 sectors.
Webinar: Measuring Social Campaigns (@DachisGroup)Dachis Group
For quite a while now, social media campaigns have been part of daily life for large brands and organizations. But, a deep, dark secret remains, as brand managers struggle to understand what worked or why, what value it contributed to the business, or how to create a better campaign next time.
Leading brands are realizing that to authentically engage at scale in social, you need to develop core competencies in advocacy programs and in social measurement, including understanding the business impact of social campaigns.
In this webinar, you'll learn:
+ How to structure your measurement approach.
+ How to identify and gather the right metrics.
+ How to communicate results with your team.
The Social Performance of Mega-Software Brands: SAP vs OracleDachis Group
Big consumer brands have always led the way in social engagement, creating and growing their Twitter and Facebook platforms. But as we enter 2012, two themes emerge, putting a twist on how brand’s participate socially.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Premium MEAN Stack Development Solutions for Modern Businesses
2011 London SBS | Stuart McRae, Jam to Action
1. From Jam to Action Enabling Organisational Transformation with Social Business Stuart J. McRae Executive Collaboration Evangelist IBM Collaboration Solutions [email_address] www.twitter.com/smcrae www.linkedin.com/in/stuartmcrae www.facebook.com/sjmcrae www.smcrae.com Jam Action With thanks to Rawn Shah, Louis Richardson, Luis Suarez, Evan Grant, Richard Mound, Marion Kindermann and my social network in IBM for their ideas and sharing their content.
3. A Web 2.0 Approach to Enterprise Transformation
4. WorldJam2001 ValuesJam2003 WorldJam2004 a new collaborative medium to capture best practices on 10 urgent IBM issues. an in-depth exploration of IBM’s values and beliefs by employees focused on pragmatic solutions around growth, innovation and bringing the company’s values to life InnovationJam TM 2006 InnovationJam TM 2008 Reestablished the core of IBM’s culture and brand Top 35 ideas lead to over $500M in operational savings; over $80B in sales supported; and IBM-wide restructuring client’s, business partners & family members explored emerging technology for benefit of business and society 10 new businesses established within IBM - over half represent IBM’s Smarter Planet initiative launched in 2008 Industry roadmaps for use by all on “how” to best move forward to reflect an Enterprise of the Future leading thinkers from thousands of companies helped advance the vision of IBM's recently released CEO Study , "The Enterprise of the Future" Experiment with power of the Intranet to harness the collective smarts of the company Social Business Jam 2011 Simplify IBM Jam 2011 share ideas & experiences inside & outside IBM to explore the value of social technology in business , how to mitigate risks , and drive organizational transformation share ideas to transform IBM into a company that's easier to do business with, and a place where it's easier to do your best, most innovative work UKI Transformation Jam 2010 engage employees with executives to discuss making IBM the pre-eminent company in the UK & Ireland market, for the communities we serve and the people we employ “ Jams have helped change our culture and the fundamental way we collaborate across our business.” Sam Palmisano, Chairman & CEO, IBM
5.
6. Social Networking ... … drives participation … identifies champions Collective Wisdom ... … guided by facilitators … helped by real time analytics Data Visualisation ... … monitor participation … post event analysis Successful Jamming...
7. The Jam is over. What's next? Sometimes, it's easy... Sometimes, it's more complex ...
8. Vision, Strategy, Purpose Jam! Analysis Work Streams to turn ideas into action Champions & Leaders Workshop
14. It's About Changing the Paradigm... … the only real way to solve email overload ... is to stop sending them! “ You will need to know this sometime, so I will send it to you now” “ I know I can discover what I need, when I need it” “ We share what we know” “ We share what we know” “ We share what we know” “ We share what we know!” Email Model S o c i a l M e d i a Model
20. Your employees are your differentiator Social Businesses use them better By being Transparent ... ensuring employees are Engaged ... and thus becoming Nimble
21. Social Businesses use them better By being Transparent ... ensuring employees are Engaged ... and thus becoming Nimble Enhance employee / leader interactions Improve effectiveness of sales channels Enable employees to represent the company Improve customer service Leverage loyalist customers Engage in the community Develop new businesses Improve brand awareness Capitalize on innovative approaches Put them to work
22. Social Businesses use them better By being Transparent ... ensuring employees are Engaged ... and thus becoming Nimble Increase return on company assets Enhance employee / leader interactions Improve effectiveness of sales channels Enable employees to represent the company Improve product differentiation Capitalize on innovative approaches Improve customer service Find unmet customer needs Shorten time to market Retain best customers Improve sales effectiveness Leverage loyalist customers Deal better with blows to reputation Develop employee competencies Engage in the community Strengthen culture Deal with reputational risks Improve company processes Improve company processes Improve shared services Develop new businesses Eliminate waste across the enterprise Improve brand awareness Put them to work … together
23. Social Businesses use them better By being Transparent ... ensuring employees are Engaged ... and thus becoming Nimble Increase return on company assets Enhance employee / leader interactions Acquire new customers Improve effectiveness of sales channels Enable employees to represent the company Improve product differentiation Provide employees with better information Capitalize on innovative approaches Improve employee climate Improve customer service Find unmet customer needs Shorten time to market Retain best customers Improve sales effectiveness Leverage loyalist customers Get current customers to buy more Deal better with blows to reputation Develop employee competencies Engage in the community Share best practices Recruit stellar employees Strengthen culture Improve employee performance Deal with reputational risks Generate income on intellectual capital Encourage endorsements of products by loyalists Reduce labor time on processes Improve company processes Improve company processes Improve shared services Drive effectiveness of supply chain Develop new businesses Eliminate waste across the enterprise Improve brand awareness Improve demand generation activities Put them to work … together … to turn conversations into action
24. Acquire new customers Retain best customers Leverage loyalist customers Improve marketing effectiveness Get current customers to buy more Deal better with blows to reputation Improve sales effectiveness Improve customer service Find unmet customer needs Increase return on company assets Develop new businesses Improve product differentiation Generate income on intellectual capital Eliminate waste across the enterprise Improve brand awareness Drive effectiveness of supply chain Shorten time to market Improve demand generation activities Reduce cycle time for product development Capitalize on innovative approaches Improve company processes Provide employees with better information Encourage endorsements of products by loyalists Improve shared services Improve effectiveness of sales channels Deal with reputational risks Reduce labor time on processes Recruit stellar employees Enable employees to represent the company Develop employee competencies Enhance employee / leader interactions Improve employee performance Engage in the community Share best practices Strengthen culture Improve employee climate Harvest their collective talent
25. Customer Value Operating Excellence Operating Efficiency People & Culture Acquire new customers Retain best customers Leverage loyalist customers Improve marketing effectiveness Get current customers to buy more Deal better with blows to reputation Improve sales effectiveness Improve customer service Find unmet customer needs Increase return on company assets Develop new businesses Improve product differentiation Generate income on intellectual capital Eliminate waste across the enterprise Improve brand awareness Drive effectiveness of supply chain Shorten time to market Improve demand generation activities Reduce cycle time for product development Capitalize on innovative approaches Improve company processes Provide employees with better information Encourage endorsements of products by loyalists Improve shared services Improve effectiveness of sales channels Deal with reputational risks Reduce labor time on processes Recruit stellar employees Enable employees to represent the company Develop employee competencies Enhance employee / leader interactions Improve employee performance Engage in the community Share best practices Strengthen culture Improve employee climate To create Business Value
26. Becoming a Social Business … IBM's Social Business Agenda approach Align Organizational Goals & Culture Gain “Friends” Through Social Trust Engage Through Experiences Network Your Business Processes Design for Reputation & Risk Management Analyze Your Data
27. On a smarter planet, people are transforming the way they interact... and this transformation is impacting the way business is being done Social Business ftp://aix.software.ibm.com/ftp/demos/226706-IDC-Whitepaper-Becoming-a-Social-Business-IBM-Story.pdf
Editor's Notes
From Jam to Concert? From Jam to Bread and Butter?
jams: IBM’s Web 2.0 Approach For Business Collaboration & Enterprise Transformation online collaborative discussions for audiences ranging in size from a few hundred to hundreds of thousands innovation events to capture the pulse of the group or to solicit specific ideas to critical business issues hosts and facilitators guide participants to build on each other’s ideas real-time text analysis and data mining to highlight emerging trends and distill actionable results online collaborative discussions for audiences ranging in size from a few hundred to hundreds of thousands innovation events to capture the pulse of the group or to solicit specific ideas to critical business issues hosts and facilitators guide participants to build on each other’s ideas real-time text analysis and data mining to highlight emerging trends and distill actionable results employees, business partners and customers cited as the top three sources of ideas for efficiency, innovation and growth jams transcend culture, organisational hierarchy, generations and geographic challenges to harness collective brainpower to a given problem or challenge jams drive increased, longer-term real world collaboration across the enterprise jams generate increased employee support for ideas and policies produced as a result of their ability to provide direct input, even where disagreement exists jams improve employee satisfaction – value being asked their opinion to contribute and to share with colleagues across the organisation innovation innovation innovation innovation innovation collaborative collaborative collaborative business business business business business business business business business business social social social social social social social social social social social actionable actionable actionable analysis analysis facilitators engagement engagement engagement engagement engagement engagement engagement pulse pulse group group group emerging emerging jams jams increased increased increased results results results results