This document discusses strategies for growing a business quickly through leveraging technology and specialized teams. It recommends thinking big but starting small and growing fast by focusing on low-hanging fruit, testing incremental wins, and layering services. Key aspects include increasing client retention, lifetime value, and referrals through solutions that reduce costs and friction. The document also outlines ballpark costs and timeframes for an indicative investment phase, commitment phase, and ramp-up phase.

1. Why Are We Here?
“Think Big … Start Small … Grow Fast”

2. Cut to the Chase ...
1
2
Increase Client Retention, Lifetime Value &
Referrals
3
Increase Clients, Open Files, Case Matters
& Client ROI
Reduce Costs, Waste, Duplication &
Friction while Up-Skilling Your Team.
4
Double Business Value within 36Mths.

3. Honest Question ...

4. Who Are & What Can We Do?
“Think Big … Start Small … Grow Fast”

5. Start On The Same Page ...
Business Need/Opportunity <LEVERAGE>
Technology …
Specialising in Complex, High Value Sales - Marketing > Sales > Operations …

6. Start On The Same Page ...
Technology <CONTROL> Cost, Resource &
Complexity …
“MISS” … Fractals … Process Oriented, Results Driven ...

7. Think Big ...
Best in breed teams and solutions, vendor agnostic …
Constant ‘Big Data’ Testing …. Leverage what works ...
Anything is possible (most not worthwhile 80:20) ...

8. Start Small ...
Low Hanging Fruit - ‘Bridge The Gap’ … create ground effect
Specific Channels - 80:20 Principle
Layering Services, Testing Incremental & Compounding Wins
As big and as sophisticated as you like!

9. Grow Fast ...
Work based on client needs & constantly re-evaluate …
Encourage early customer participation & foster engagement …
Provide Solutions to multiple client problems & develop solutions
for emerging problems ...

10. The Story So Far ...
Let’s get this right (or we just shouldn’t go any further
together) ...
01 | Qualify (Us Both) ... Is There A 'Fit'?
02 | Clarify - Needs ... All Parties Agreed?
03 | Satisfy Needs - The 'Solution' Is Acceptable?
04 | Comfort - Barriers/Friction Moving Forward?
05 | Next Action - Clearly Agreed?

11. Understand Your
Battle-Ground

12. What changed?

13. Local Consumer Journey
Awareness
Social / search advertising
Email / text marketing
Loyalty programs
YouTube & Video ads
Online display advertising
Television
Billboard
Newspaper / Magazine
Radio
Word of mouth
Reputation
Reviews
Blogs & Articles
Social media
Media coverage
Word of mouth
Conversion
Website
Online booking
Purchase via app
In-store purchase
Salesperson
Marketing materials
Advocacy
Social post
Write a review
Blog
Word of mouth
Findability
Organic Search
Maps
Directories
Voice
Apps
“Near me”
GPS
Store sign

15. How It All Hangs Together ...
Awareness Findability Reputation Conversion Advocacy
Stimulus
Social / search advertising
Email / text marketing
Loyalty programs
YouTube / Video ads
Television
Billboard
Online display advertising
Newspaper / Magazine
Radio
Word of mouth
Research
Blogs & Articles
Reviews
Social Media
Word of mouth
Purchase
Website
Online booking
Purchase via app
In-store purchase
Salesperson
Marketing Materials
Experience
Post-purchase expectations
vs. reality
Social Post
Write a Review
Blog
Word of mouth
Search
Organic Search
PPC
Maps
Directories
Apps
“Near me”
GPS
Contributes to next
person’s decision

16. It’s A Personal Journey ...
Awareness Findability Reputation
Awareness Findability Reputation Conversion Advocacy
Business
B
Stimulus Research Purchase ExperienceSearch
Business
A Conversion Advocacy
Oye, some bad reviews.
...this other business has 4.5 stars

17. Advocacy
Awareness Findability Reputation
Awareness Findability Reputation Conversion
Business
B
Stimulus Research Purchase ExperienceSearch
Business
A
The easiest & fastest way to increase your marketing budget
… is to use your competitor’s.

18. Take A Position

19. Your Position ...
What would it take to improve - and to what effect? ...
01 | Snapshot Report
02 | Groundswell
03 | Demand-Side Marketing
04 | Supply-Side Marketing

20. The Local Marketing Stack
Local businesses need to win in all categories
Advertising Listings Reputation Website
SEO Productivity
CRM
LoyaltyEmailSocial Media
Content
+ + +
Video

21. What’s Holding Us Back?
“Think Big … Start Small … Grow Fast”

22. On The Shoulders Of Giants ...
0
1
Investment
Business Building Capabilitiesthat would be
impossible to see without years of cost (&
pain) - diverting you from your Core Focus?
0
2
Resources
Highly skilled & experienced team with
demonstrable expertise across a broad range
of skills, working 24x7?(Caveats)
.
0
3
Expertise
‘Skin In the Game’ from a dedicated & fully
accountability Business Strategy &
Development Professional (one that you
couldn’t afford)?

23. Start On The Same Page ...
STACKING VALUE - Compound ROI.

24. THE ‘SMARTS’ FRACTAL PROCESS …. TEST, TEST, TEST - REPEAT & SCALE
Clone Working Model
Track, Report, Optimise
SCALE & GROW
STEP 05
Paid Ads & Accelerators
Sales Site/Upgrade Website
RAMP & BANK
STEP 04
Craft & Test Messaging &
Acquisition/Sequence
Engagement Pathway
STEP 03
Target Offer + Target Client >
MDM & Content Blocks
Engagement Message
STEP 02
Groundswell: Local Listings,
Reputation, Social Authority
Foundation
STEP 01

25. Incremental Steps (layered profit ‘modules’) ...
1
2
Demand-Side Marketing. Adwords, Bing,
Youtube & Native Ads.
Landing Page & Sales Funnel.
3
Supply Side Marketing - Website & SEO.
Sales Funnels, Targeted Marketing &
Marketing Automation
Targeted Accelerators - Turnkey BOSS &
Full Scale.
Programmatic Buying, BOTS & More.
4
’Bridge The Gap’ - Reputation Marketing,
Social Marketing, Local Search & Listing.
Managing Risk - Growing Brand & Business
Value.

26. ‘Bridge The Gap’
Platform(s) &
Specialist Team ...
01 | Brands (Multi Location) - Blueprint & Scale
02 | Research
03 | Videos
04 | Business Centre
05 | Marketing Team

27. Demand-Side
Marketing Platform(s)
& Specialist Team ...
01 | PPC - Platforms (Bing, Youtube & Native Ads)
02 | Campaign Objectives - SKAG’s - ReTargeting
03 | Landing Pages > Sales Funnels
04 | Geofencing & ReTargeting.
05 | Banner Ads & Linked-In Targeting

28. Supply-Side
Marketing &
Specialist Team ...
01 | Maps (3-Pack) Marketing (previously the 7-pack)
02 | Reputation Marketing (Shared with parent company)
03 | Social Marketing (Shared with parent company)
04 | Video Marketing
05 | Retargeting and Display Advertising (Shared with
parent company)

29. Ballpark Offer ...
“Think Big … Start Small … Grow Fast”

30. Indicative Costs & Timeframe …
1
2
3-6 Mths (Soft Recovery) Investment Phase
Consolidation & Optimisation.
$5,000 - $15,000
3
1-3 Mths (Sunk Cost) Commitment Phase
$6,000 - $12,000
4
6-9 Mths (ROI) Ramp-Up Phase
$7,000 - $20,000
14 Day On-Boarding & Mobilisation (Sunk
Cost)
$2,000 - $5,000

31. How Do We Work Together?
“Think Big … Start Small … Grow Fast”

32. How We Work (together) ...
Only work with Owner/Managers - Strategic Level. Work BOTH sides of the desk - buyer and seller, knowledge broker,
managed services provider (Apple iPhones)?
Supply Agile & Adjustable Resource & Capability - Best In Class (Supply-Side, Demand-Side, Bridge The Gap) working
closely with you/your team …
Client Team Touchpoints - Operations, Admin, Marketing. Your ‘numbers guy’.
Relationship & Confidentiality - Discretion, Confidence. Ethical, Honest. Work Hard to Establish a Mutually Complementary
rhythm, climate & approach to working together
Referrals/Exclusivity ...

33. Who Is This For? ...
Small enough to be hungry, have some risk appetite and ‘mojo’
Not so small as lacking resources, funds, scrabbling for business & CAN'T GROW/SCALE
Not so large - corporate comfort zone (Avis)
Willing to roll up sleeves - get stuck-in together. Fail fast.
Willing to stake a claim 'Big Ass Fans"
NOT Overly arrogant ego-driven, opinionated (avoid steering by personality not results)

34. Concerns?
01 | You don’t know our business?
02 | It’ll take us too much time/effort/resource?
03 | Your people don’t work for you direct?
04 | No ROI Guarantee … (Control - Adelaide Lawyers)
05 | Expected ROI? Pay ‘x’ more than earned.

35. How Do We DELIVER?
“Think Big … Start Small … Grow Fast”

36. Toronto
Seattle
Vancouver
Saskatoon
1,200+ Partners | 19,000+ Salespeople | 1,000,000+ Local Businesses
Portland

37. Proof-of-Performance Reporting
Via email and Business Center
● Product performance reports
● Executive reports
○ Listings
○ Reviews
○ Google My Business
● Marketing Services task reports

38. Marketing Services
Creating websites
Claiming online listings
Responding to reviews
Posting to social media
Promoting through
advertising campaigns
White-label fulfillment
Writers
Designers
Social media experts

39. 1. Discovery call with you
2. Client onboarding
3. We send a proof of performance to
show value for the agency.
4. You focus on selling, while our team
does your work.
How our strategists work
with you and with your clients

40. Website Creation
Required App: Website Pro
Fully managed Website services
available to your clients.
● Website design, build, and ongoing
maintenance
● No developers or designers required
● Free custom domain included
● Mobile-responsive
● Security, backups, optimization, and more!

41. Listing Claiming
Required App: Listing Builder
Fully managed Listing services
available to your clients.
● Get businesses found on: Google My
Business, Yelp, Bing, TripAdvisor,
RateMDs, and Doctors.com
● Professional onboarding call
● Quick turnaround time
● Optimize brand for local search

42. Review Responses
Required App: Reputation Management
Fully managed Review services
available to your clients.
● Fully managed and drafted responses for
all of your client’s reviews.
● Showcase success with positive reviews
● Gain the trust of customers with real
feedback

43. Social Posting
Required App: Social Marketing
Fully managed Social Media
services available to your clients.
● A monthly calendar of written posts on
Facebook, Twitter, Google+, and
LinkedIn.
○ Add-ons: Instagram, Houzz,
and Pinterest posting
● Increase your client’s brand awareness
● Generate higher converting leads
● Build relationships between the local
business and their customers.

44. Digital Ads
Required App: Advertising Intelligence
Fully managed Digital Advertising
services available to your clients.
● Geo-targeting, Google Adwords,
Facebook or Youtube advertising,
dynamic ads, and retargeting
● Proof-of-performance reports
● Increase awareness & exposure
● Custom strategies for every campaign
● Fantastic ROI

45. … and more!
● Blog Creation & Posting
● G Suite Account Setup
● Native Ads
● Review Requesting

47. Accelerators ...
‘Accelerators’ …
Email Marketing & Automation, SMS etc etc etc
01 | Email Marketing & Automation
02 | Chatbots
03 | Website Design/Re-Design
04 | Programmatic Buying
05 | UXE (User Experience Optimisation)

48. Your Offer Model
“Think Big … Start Small … Grow Fast”

50. Your Offer Page
“Think Big … Start Small … Grow Fast”

52. Action Is The Fruit Of Knowledge
...
“Think Big … Start Small … Grow Fast”