It's no secret to any of us - there are several trends in the mobile space that are making user acquisition efforts more and more challenging. Higher costs and uninstall rates can be, and have been, a deadly duo for many app developers. It's because of this, that retention of your users has become more important than ever. There is a new breed of solutions in the mobile app space that leverage loyalty and rewards to keep your users right where you want them - in your app. Join Joe Tartaglia, from Appsaholic, for a deep-dive session about the growing mobile loyalty space, as he shares some case studies of apps that are effectively using rewards to retain users.

1. Where
Have
All
The
Users
Gone
Thinking
Beyond
the
Install

2. Where Have All The Users Gone
• The
need
for
a
unique
rela/onship
with
mobile
consumers
• Thinking
beyond
the
CPI:
The
need
to
put
greater
value
on
reten/on
• Leveraging
rewards
&
loyalty
programs
• Quick
introduc/on
to
Appsaholic
by
Perk

3. About Me
12
years
on
the
agency
side,
in
print
and
digital
media
planning
and
buying.
3
years
on
the
publisher
side
working
for
a
video
distribu/on
plaHorm.
1
year
fully
immersed
in
the
mobile
app
space.

4. My Personal Side
Personal
text
messages
Personal
apps
Serious
photos

5. The Mobile Relationship: It’s Personal
Our
rela/onships
with
consumers
through
their
mobile
devices
is
more
unique
than
any
other
And
this
makes
everything
just
a
bit
more
challenging

6. Uninstalls
Crowded
App
Marketplace
User
Abandonment
Low
conversion
rates
App
Store
Revenue
Cuts
Slimming
profit
margins
Increasing
CPIs
Higher
costs
User
acquisi/on
challenges
Ra/ng
/
review
pressures
Reten/on
challenges
Engagement
fluctua/ons
Low
re-­‐engagement
rates
Resource
constraints
Low
IAP
rates
and
price
points
Opera/onal
complexi/es
Shrinking
CPMs
User
resistance
to
ads

7. Increase
in
average
Cost
per
Loyal
User
(CPLU)
from
March
2014
to
March
2015
Source:
Fiksu
Index,
3/15
Our Mobile Reality: Increasing UA Costs

8. The
percent
of
new
users
that
will
visit
your
app
in
the
next
month
Source:
Appten/ve,
2014
Our Mobile Reality: Decreasing Retention Rates

9. Thinking Beyond The Install
Are
you
over-­‐valuing
Installs,
and
under-­‐valuing
Reten/on?

10. Several Ways to Increase Retention
• A
friendly
and
useful
User
Experience
• Leveraging
Analy/cs
and
Metrics
• Effec/vely
use
Push
No/fica/ons
• Allow
for
strong
social
sharing

11. Leveraging Loyalty & Rewards
A
new
breed
of
solu/ons
are
coming
to
mobile
apps
to
capture
and
reward
a_en/on.
You
can
now
reward
your
users
for
engaging
with
your
app
the
way
YOU
want
them
to,
and
ul/mately
increase
user
reten/on.

12. Loyalty & Rewards: Isn’t it Cheating?
Loyalty
programs
have
become
a
part
of
everyday
life:

13. Loyalty & Rewards: Advertiser Hesitancy
The
devalua/on
of
an
ad
impression
against
an
incen/vized
experience
is
archaic
and
short-­‐sighted.

14.
14

15. Appsaholic powered by Perk
Appsaholic
is
built
on
the
back
of
our
consumer-­‐facing,
ad-­‐
driven
rewards
plaHorm,
Perk.com
• 3MM
Perk
Members
• 12
branded
apps,
focused
on
everyday
mobile
habits
• Average
/me
spent
per
day
–
42
minutes

16. Give Users Purchasing Power
• 150+
gid
card
op/ons
• Perk
Plas/k
debit
card
by
Discover
• Your
in-­‐app
purchase
catalog
16

17. What We’ve Learned
Offering
users
rewards
of
real
value
will:
Give
users
purchase
power
-­‐
Cash,
gid
cards
and
virtual
currency
to
make
in-­‐app
purchases
Reduce
ad
sensi?vity
-­‐
High
comple/on
rates
(98%+)
and
posi/ve
brand
associa/on
Drive
reten?on
and
engagement
-­‐
Average
of
42
minutes
per
day,
and
they
keep
coming
back
17

18. How You Issue Points
Set
Custom
Events
User unlocks points a0er
comple2ng events in your app
Distribute
Points
User earns points by comple2ng an ac2on

19. How Users Earn More Points
A0er ac2on is completed,
user can earn more points
(and revenue for you) or
return to your app

20. WHY PARTNER WITH US?
Mone?za?on
Management
All areas of ad partnerships, ad
opera2ons, reward catalog
partnerships and administra2ve
opera2ons are managed at no cost to
you.
Fully
Managed
Resources
We
provide
account
verifica/on,
reward
fulfillment,
customer
service,
quality
assurance
and
a
dedicated
account
team
at
no
cost
to
you.
20
Analy?cs
and
Repor?ng
Centralized data from all
sources with repor2ng
capabili2es and insighCul
dashboards.

21. Come see us at Booth #210