Apart from page load performance, image optimization helps you by improving your website's SEO, engagement, conversions and revenues. Let’s look at the secondary benefits that come along with this performance improvement. So, here are the benefits of image optimization that are more aligned towards business metrics and often go unnoticed.

1. 5 Benefits of
Image Optimization
https://imagekit.io

2. Happier Users
This is the first and foremost agenda of every company
that operates a website or an app —to keep the users
happy. And every user loves a website that loads quickly
and doesn’t eat up on bandwidth. This can be achieved
by optimizingwebsite images.

3. Better User Engagement
If your website is faster, users engage more to its content
as the application works faster and users are left with
more time to focus on the actual purpose of visiting your
application —shopping, reading, sharing etc. —instead
of waiting for it to load.

4. Better Conversions
According to Kissmetrics, a 1-second delay in page
load can result 7% loss in website conversions. If
your users are engaged longer, it is obvious that a lot
more of them would end up actually converting on
your application.

5. Better SEO Ranking
This is an indirect benefit of optimizing your application.
Slow websites rank lower on searches. Image
optimization helps you in improving your existing search
rankings. Better ranking means more users would come
to your website via search engines.

6. Reduced Costs
Images make up about 64% of an average page in terms
of size and are often the single biggest consumers of
bandwidth. If you optimize the images to reduce
bandwidth consumption, you are actually cutting down
on your infrastructure costs.

7. For real-time image
optimization, image resizing,
and cropping solutions, try
ImageKit.io for free!
Visit: https://imagekit.io