Mobile app KPIs are key performance indicators, that assist in determining the effectiveness and success of your mobile app. You can draw investors' and shareholders' attention by periodically tracking KPIs. For more info read our blog today.

1. By using Mobile App KPIs, you
can boost your sales
Introduction to KPIs
Mobile app KPIs are Key Performance Indicators that help in
calculating the performance and success of your mobile app. When
you track KPIs from time to time, it helps attract the attention of
shareholders and investors.
Let’s know about the important KPIs:
Load Speed

2. Load speed is an important app KPI. Users don’t like to wait, and if
your app takes time to load, users will leave your app. Your app
should load in under three seconds.
Screen Resolutions

3. Screen resolution is also a crucial metric; this is especially useful for
Android apps as iPhones have limited models. It is beneficial to know
which screen resolutions are the most popular.
App Downloads

4. App downloads depict the number of times an app is installed by
users. Few downloads mean you lack in the areas such as app
description, screenshots, and/or marketing efforts. App store
optimization techniques can help you increase the number of
downloads.
Rating and Reviews
App rating and reviews are critical KPI. It helps measure the app
growth. The number of positive reviews should be in the majority as
it is an indicator that users like your app. In case of negative reviews,
one should focus on the issues and resolve them on time.

5. Session Length and Depth
Take a look at session length; you will come to know a lot about how
engaging your app actually is for users. Session depth provides
knowledge about how close users get to a target point, such as
buying products.
Churn Rate
Through app churn rate, you can know how many users abandon
your app after using it a few times. Keep the churn rate low. People
abandon your app due to many reasons; some of the top reasons
are:

6. • Frequent app crashes
• No updates
• No achievement left (in the case of a gaming app)
Daily and Monthly Active Users
Active users are the ones that use your app frequently. Ideally, this
number should increase every month. You can use push notifications
and marketing strategies to increase the number of active users on
your app.

7. Average Revenue Per User
Are users spending on your app? User behavior will be different as
per the operating system; Android users make many small purchases
while iOS users spend more.
Purchases

8. How many purchases do users make on your app? If the number is
not growing, you need to have a strategy in place.
The time it takes for users to make the first Purchase
In every industry, the time it takes for a user to make the first
purchase is different. Get to know the average for your industry.
Conversion Rate
You may have thousands of users, but the conversion rate is crucial
for you if your revenue comes from selling goods or services. Making
personalized offers help in increasing the conversion rate. Also, your
call-to-action buttons should be clearly visible.

9. Cost Per Install
In the initial stage, it’s quite challenging to acquire new users. You
must find out how much do you spend on acquiring a user and how
much revenue do you get. Get a clear idea about the marketing
channel that brings you the most customers.
Conclusion
In this article, we discussed the important KPIs that are crucial to
determining your app’s success and performance. It is important to
check these indicators from time to time. You need to act on the
insights to improve your app. Also, if you find it difficult to keep
track, you can partner with a leading software development firm so
that you can focus on core business activities.
More details: https://bit.ly/3CjtcLz