1. When Worlds Collide
Moses Foster, WCG
Kimberly Dickerson, MWV
Eoin Townsend, MediaMath

2. ROI is in our DNA

3. Packaging
solutions for
the world’s
largest brands

4. EMPOWERING THE
NEW BREED OF
MARKETING
PROFESSIONALS

5. Goals

6. Increase MWV
brand awareness
10%

7. Increase MWV
brand awareness
Drive right
prospects to
MWV website
Executives
Brand Managers
Prospective Employees

8. The Initial Test
Client Agency Partner
B2B
Audience

9. The Initial Test
Creative

10. The Initial Test
Results
Achieved
greater than
70% lift
Pre-campaign

11. The Initial Test
Survey

12. The Initial Test
We saw that we could:
• Target preferred customers
effectively
• Control our marketing spend
• Create a scalable branding
approach for a B2B marketer
• Move the needle on awareness

13. The Second Test
Client
Agency
Partners
The
Whole
Universe

14. Creative
The Second Test

15. Results
Exposed
(after viewing MWV ad)
Achieved greater
than 200% lift
The Second Test
Control
(prior to viewing MWV ad)

16. A Very Efficient Program
CTR’s are better than the industry
average.
Achieved
+58%
B2B Average
5.0bps
Online Ad
Networks

17. A Very Efficient Program
We are also driving the right type of
traffic to our site.
Micro 40%
Small 14%
F500
8%
X-Large
22%
Large
7%
Mid
9%
100
75
50
25
0
Mid-mgmt
30%
Executive
43%
Non-mgmt
27%

18. Next Steps

19. Next Steps
This was incredibly exciting
for us and there are some
logical next steps

20. Next Steps
Monitor metrics and
economics

21. Continually evolve the
creative to combat
fatigue and maximize
performance
Next Steps

22. Next Steps
Make headway on
converting the interest
we’re stimulating into
business leads

23. Thank You
Questions?