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Engagement of social media and traditional
advertising is falling through the floor.
Specialization for each social media platform &
market segment requires an evolving and
expensive team.
Confusing algorithms makes engaging and
targeting ideal customers increasingly difficult.
The Current Gap
Podcast engagement is higher than video and
with the most detailed targeting & analytics.
Growth and production services with our
team working in tandem with yours
Discoverability and Ranking through
Google, Apple, and Spotify & Podcast-centric
SEO
Our Proposed Solution
A Targeted Podcast Approach
Why
Podcasting?
2015: 53%
2016: 57%
2017: 61%
2018: 64%
2019: 67%
US Monthly Audio Listeners
Or 189 Million Nationwide
2015: 33%
2016: 36%
2017: 40%
2018: 44%
2019: 51%
US Podcast Listeners
Or 144 Million Nationwide
It’s Growing
20%-50% monthly growth
64% Purchase Every 3 Months
89% Open Rates
94% Listen Rates
What We Do
Authority
Create a new podcast
through our data-driven
process.
Discoverability
Optimization of your
podcast’s SEO through our
8-point check
Growth
Keep your podcast
growing and improve your
ranking.
WHAT WE DO
Discoverability
We get your podcast found via:
● Market Research
● Show Testing
● Concept Testing
● Competitor Analysis
● Content Strategy
● Create content for super targeted
audiences
● Create keyword centric blog posts,
transcripts, and social media
‘shareables’
...all for Podcasts
Growth & Authority
By providing:
● Killer targeting
● Native outreach
● Social media sharing
● Full production & editing
● Ranking and platform specific SEO
● Expanded reach 100+ platforms
● Unique opportunities for getting your
podcast featured
...again, all for Podcasts
What About
Alternatives?
The Engagement Gap
1 - 8 Min 10 Sec 36 Min
Learn more at
https://launchpod.media/
or
Sales@LaunchPod.Media
● Edison Research Infinite Dial 2019 (pdf)
● Statista The State of Podcasting
● Nielsen Q1 2018 Podcast Insights (pdf)
● Edison Research Infinite Dial 2018 (pdf)
● Nielsen Q3 2017 Podcast Insights (pdf)
● Nielsen June 2017 Audio Today Report (pdf)
● Edison Research Podcast Consumer 2017 (pdf)
● PodcastHosting.org
● Adweek
Sources
Your Audience Is Waiting

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Pitch Deck

  • 1.
  • 2. Engagement of social media and traditional advertising is falling through the floor. Specialization for each social media platform & market segment requires an evolving and expensive team. Confusing algorithms makes engaging and targeting ideal customers increasingly difficult. The Current Gap
  • 3. Podcast engagement is higher than video and with the most detailed targeting & analytics. Growth and production services with our team working in tandem with yours Discoverability and Ranking through Google, Apple, and Spotify & Podcast-centric SEO Our Proposed Solution A Targeted Podcast Approach
  • 5. 2015: 53% 2016: 57% 2017: 61% 2018: 64% 2019: 67% US Monthly Audio Listeners Or 189 Million Nationwide 2015: 33% 2016: 36% 2017: 40% 2018: 44% 2019: 51% US Podcast Listeners Or 144 Million Nationwide It’s Growing
  • 6. 20%-50% monthly growth 64% Purchase Every 3 Months 89% Open Rates 94% Listen Rates
  • 8. Authority Create a new podcast through our data-driven process. Discoverability Optimization of your podcast’s SEO through our 8-point check Growth Keep your podcast growing and improve your ranking. WHAT WE DO
  • 9. Discoverability We get your podcast found via: ● Market Research ● Show Testing ● Concept Testing ● Competitor Analysis ● Content Strategy ● Create content for super targeted audiences ● Create keyword centric blog posts, transcripts, and social media ‘shareables’ ...all for Podcasts
  • 10. Growth & Authority By providing: ● Killer targeting ● Native outreach ● Social media sharing ● Full production & editing ● Ranking and platform specific SEO ● Expanded reach 100+ platforms ● Unique opportunities for getting your podcast featured ...again, all for Podcasts
  • 12. The Engagement Gap 1 - 8 Min 10 Sec 36 Min
  • 14. ● Edison Research Infinite Dial 2019 (pdf) ● Statista The State of Podcasting ● Nielsen Q1 2018 Podcast Insights (pdf) ● Edison Research Infinite Dial 2018 (pdf) ● Nielsen Q3 2017 Podcast Insights (pdf) ● Nielsen June 2017 Audio Today Report (pdf) ● Edison Research Podcast Consumer 2017 (pdf) ● PodcastHosting.org ● Adweek Sources
  • 15. Your Audience Is Waiting