2013 LENOVO
2013 LENOVO
2013 LENOVO
2013 LENOVO
2013 LENOVO
2013 LENOVO
2013 LENOVO
2013 LENOVO
2013 LENOVO
2013 LENOVO
2013 LENOVO
2013 LENOVO
2013 LENOVO
 Applied comprehensive global segmentation that provided core direction of the
key needs and wants of the target audience...
2013 LENOVO
2013 LENOVO
2013 LENOVO
2013 LENOVO
Lenovo 2.0: Mobile Web Leadership?
• Inconsistent user experiences by country
• Variation in breadth of global mobile foot...
What does that mean?
 Deliver a Lenovo Mobile-Optimized site globally
 Leveraging 1.0 framework
 Includes support of ke...
2013 LENOVO
2013 LENOVO
2013 LENOVO
2013 LENOVO
2013 LENOVO
Using Data Driven Insights to Deliver a Great Global User Experience
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Using Data Driven Insights to Deliver a Great Global User Experience

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  • Discuss how we brought select stakeholders in to collaborate and “get on board” with the project
  • Using Data Driven Insights to Deliver a Great Global User Experience

    1. 1. 2013 LENOVO
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    14. 14.  Applied comprehensive global segmentation that provided core direction of the key needs and wants of the target audience for every aspect of the new site  Designed to focus on the convergence of the needs of all customer types Designing Lenovo.com for the Visitor Kevin Go-getter Cara Social Savvy Nick Tech Trendsetter SMB Enterprise
    15. 15. 2013 LENOVO
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    19. 19. Lenovo 2.0: Mobile Web Leadership? • Inconsistent user experiences by country • Variation in breadth of global mobile footprint • No leader delivering an end-to-end solution – Learn, Shop & Support Lenovo must move quickly to deliver a differentiated mobile experience
    20. 20. What does that mean?  Deliver a Lenovo Mobile-Optimized site globally  Leveraging 1.0 framework  Includes support of key launch campaigns  Develop Mobile Expertise – Region & Global  Deliver an Integrated Experience across channels Track Performance through Region Dashboards Integrate Mobile Advertising into media plans Must Deliver a Full Mobile Competency 1. 2. 3. 4. 5.
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