Delivered by Matt Brown, One Vision Norfolk Chamber held THE FUTURE IS HERE event on Weds 23 September 2015 to bring businesses an essential opportunity to experience first-hand how digital technology can drive your business forward, 100+ Businesses | 16 Stands | 10 Speakers | 4 Workshops | 1 Amazing Venue

1. Tweet us at
@norfolkchamber
#FutureOfNorfolk15
Sponsored by:
Be Better at Google AdWords
Matt Brown
Director
One Vision Ltd
@ 1visionltd

2. Introduction to
Online Advertising with Google
by Matt Brown
September 23, 2015

3. 93%
of all online searches start here

4. Targeted
‘on-demand’
advertising

5. Structure of an Advert

12. 20% to 50%
opportunity waste

19. 20%
of Google searches
each day are new
200
changes made to AdWords
system in last 12 months
Only 1%
of businesses made changes to
AdWords every week in the last
quarter
Over 43%
of businesses haven’t added a
negative keyword in the last 30 days
Did you know?