Ian greenen edu ppt

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Ian greenen edu ppt

  1. 1. Don’t just pay for performance. <br />Improve performance. <br />MediaWhiz EDU:<br />More Enrollments & More Profits<br />1<br />
  2. 2. MediaWhiz: Great Results in EDU and More<br />
  3. 3. Mediawhiz EDU experience 2010-Present<br />20+ Education Clients (>130 Offers deployed)<br />Over 500,000 student conversations<br />More than 12,000 enrollments<br />Cost per Enrollment …as low as $850<br />3<br />
  4. 4. 4<br /> EDU Email Success – cost per enrollment <$850<br />overview<br />Advanced targeting; profile, behavioral, situational & DMA<br />Multivariate testing: subject, creative & landing pages<br />Achieved <$850 cost/enrollment, 35% better than target<br />Generated 1,500 applicants per month<br />Increased conversion rate significantly to 7.4% from 1.3%<br />Brand equity protected<br />approach<br />Results:<br />
  5. 5. 5<br />integrated program – revenue up 84%, with higher rom<br />overview<br />Integrate Search, Email, Affiliate & Display efforts <br />Optimize conversion path<br />Create testing strategy & methodology<br />Micro-segmentation / targeting<br />Full data transparency<br /><ul><li>Grew revenue 84%
  6. 6. Increased conversion to sale by 53%
  7. 7. Grew ROM from 1.5:1 to 2:1
  8. 8. Monthly lead volume increased by 38%</li></ul>Note: ROM is Revenue / Marketing Spend<br />approach<br />Results:<br />
  9. 9. 6<br />Seo – 5X Funding request growth from organic traffic <br />Overview <br />approach<br />Results:<br />Addressed Technical Issues<br />Targeted Keyword Selection<br />Developed On-Page Content Plan<br />Implemented Link Strategy<br />KPI Measurement & Refinement<br /><ul><li>Non-branded organic search traffic increased 157%
  10. 10. Funding request amounts increased 424% in 8 moths</li></li></ul><li>7<br />paid search – order volume more than tripled<br />Overview <br />approach<br />Diagnostic of existing program<br />Deployed MediaWhiz technology<br />Expanded keyword portfolio <br />Implemented optimization strategy<br />30% efficiency guarantee<br />50 Days after search campaign launched<br />Results:<br />Weekly order volume increased by 220%...<br />… while cost per order decreased by 25%<br />
  11. 11. 8<br />affiliate network –1MM+ new accounts, 30% efficiency gain<br />overview<br />Identified target segments<br />Selected appropriate existing & new publishers<br />Optimized creative and landing pages<br />Enabled real-time approvals<br />Ongoing optimization of creative and media<br />Generated 1MM+ new accounts<br />Reduced acquisition costs by 30%<br />Program success led to significant sales for other products<br />approach<br />Results:<br />
  12. 12. 9<br />Display – order volume up by 90%, with 50% increase in ROM<br />overview<br />Increased ROM from 2:1 to 3:1<br />Increased order volume 90% <br />Repeat orders increased 60%<br />approach<br />results<br />User data analysis<br />Target audience mapping<br />Ongoing optimization<br />Note: ROM is Revenue / Marketing Spend<br />
  13. 13. Results Means More than Great Leads<br />
  14. 14. Who we are<br />History of results (2001-Present)<br />Proprietary access and technology<br />Industry Leader <br />Practice Innovators<br />Programs of Continuous Improvement<br />11<br />
  15. 15. MEDIAWHIZ leadership by the numbers<br />12<br /><ul><li>Advertising Age: 6thLargest U.S. Search Marketing Firm
  16. 16. Advertising Age:185thLargest U.S. Agency (all disciplines)
  17. 17. TopSEOs.com:11th Bets U.S. SEO Agency
  18. 18. ComScore:Top 40Ad Network
  19. 19. mThinkBlueBook:Top 10 CPA / Affiliate Network</li></li></ul><li>13<br />Media Whiz industry innovators<br />In the 140 Character World, Relevant Emotion is the Game ChangerBy Tara Meehan, Media Whiz Creative Team <br />May 11, 2011 <br />If It Makes You Happy…Go DigitalBy Jonathan Shapiro, CEO, MediaWhiz May 5, 2011 <br />How To Use 3 Competitive Intelligence PPC ToolsBy Adam Scott Riff, GM, Search - Media WhizApril 26, 2011 <br />PMA Member Profile: 5Qs with Daryl ColwellBy Daryl Colwell, VP, Monetizeit, MediaWhiz Affiliate Network March 31, 2011 <br />Display Ad Results Driven by DataBy Jake Gardner, Director of Display Ad Operations Media Whiz February 28, 2011 <br />
  20. 20. Multi-channel experts<br />14<br />Profitable Customer Acquisition<br />DEMAND <br />GENERATION<br />(Affiliate & Data Acq.)<br />EMAIL<br />SOCIAL MEDIA<br />DISPLAY<br />SEARCH<br />Highly Targetable<br />100m U.S. / 600m Global Reach<br />Paid & Organic Integration<br />CPA<br />2 Bil. Impressions / Month<br />Unique Targeting<br />Exchange Specialists<br />Integrated Tracking<br />6th Largest U.S. Search Agency<br />Multi-Channel Attribution<br />Paid & Organic Integration<br />2.75M Leads / Month<br />CPA = Minimal Financial Risk<br />6000 Publishers<br />Multiple Media<br />350 Mil. Records<br />100% Opt-In<br />Highly Targetable<br />CRM <br />
  21. 21. The company we keep<br />15<br />
  22. 22. what our clients think<br />16<br />89%<br />…say that MediaWhiz meets or exceeds expectations<br />97%<br />…say that the client services team meets or exceeds expectations<br />90%<br />…would recommend MediaWhiz to another friend/colleague<br />
  23. 23. Programs of continuous improvement<br />More Enrollments<br />&<br />Increasing Profits! <br />17<br />
  24. 24. Next Steps: <br />Media Whiz Would Like To Identify Areas of Opportunities and Challenges For Your School<br />Propose solutions to test.<br />
  25. 25. Don’t just pay for performance. <br />Improve performance. <br />19<br />Thank you! <br />There are also the following DEEP DIVE presentations available. Please let us know if you have a specific interest area and we will be happy to review with you and your team.<br />
  26. 26. Don’t just pay for performance. <br />Improve performance. <br />20<br />Please call or email us at the number below with questions and we look forward to taking the next step in working with your organization!<br />Kindest regards,<br />Ian Greenen<br />Link In With Me By Clicking Here >> http://www.linkedin.com/in/iangreenen<br />

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