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Paying for SEO: A Method for Increasing Lead Volume by 300%
The document discusses strategies for increasing digital discoverability and SEO effectiveness, highlighting the importance of achieving a share of search engine results pages (SERPs). It outlines a process for improvement that includes analyzing the competitive landscape, optimizing calls to action, and testing different marketing tactics. Additionally, it provides actionable tactics to enhance visibility and conversion rates, emphasizing the potential for significant ROI in B2B and enterprise-focused search marketing.
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Paying for SEO: A Method for Increasing Lead Volume by 300%
- 1. Digital Discoverability A Methodfor Increasing SEO by 300% Garrett Mehrguth #SEJThinktank @gmehrguth
- 2. Garrett Mehrguth #SEJThinktank @gmehrguth CEO &Co-founder of Directive SEO and Demand Generation Expert B2B SaaS and Enterprise Focused
- 3. Poll Which option betterdescribes your situation? a. I work with a search agency- Love them. b. I work with a search agency- Not thrilled with my results. c. I do not work with a search agency- But actively looking d. I represent an agency. e. I am a freelancer. #SEJThinktank @gmehrguth
- 4. How do youmake yourself discoverable? #SEJThinktank @gmehrguth
- 5. Share of SERP Shareof SERP in the practice of taking as many positions in Google as possible for your most valuable queries. #SEJThinktank @gmehrguth
- 6. It’s More EffectiveTo “Supply the Demand” Than To Generate It. #SEJThinktank @gmehrguth
- 7. A New ApproachTo Search Marketing You have identified the best trade show in your industry. What would happen if you had more than one booth at a trade show? #SEJThinktank @gmehrguth
- 8. The Reality ofSERP’s in 2019 #SEJThinktank @gmehrguth
- 9. B2B Search “TopERP Software” 10 of 10 Organic listings are review sites or paid sites #SEJThinktank @gmehrguth
- 10. B2C Search “DCTherapists” 7 of 10 Organic listings are review sites or paid sites #SEJThinktank @gmehrguth
- 11. The Reality ofSERP’s in 2019 61% of B2B Buyers Look To Third-Party Sources for Reviews #SEJThinktank @gmehrguth
- 12. The Solution Share ofSERP #SEJThinktank @gmehrguth
- 13. #SEJThinktank @your_twitter_handle The Process ofBecoming Discoverable Through Share of SERP
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- 15. 1. Analyze SERP Ismy site the best answer for this query or do I need to think outside the box? #SEJThinktank @gmehrguth
- 16. 2. Analyze CompetitiveLandscape Would my target customer shop here? #SEJThinktank @gmehrguth
- 17. 3. Launch andTest Are paid lists outperforming paid search or organic #SEJThinktank @gmehrguth
- 18. 4. Measure ROI Whenlooking at my cost per sales qualified opportunity does it make sense to re-allocate budget? #SEJThinktank @gmehrguth
- 19. 7 Tactics YouCan Execute Next Week to Improve Your Discoverability #SEJThinktank @gmehrguth
- 20. 1. Analyze CompetitiveLandscape Would my target customer shop here? #SEJThinktank @gmehrguth
- 21. 1. Analyze CompetitiveLandscape #SEJThinktank @gmehrguth We like Instapage Split Test Everything Use DKI’s if too many Ad Groups (you should have “too many” ad groups)
- 22. 2. Frictionless Callto Action We see conversion rate increase by up to 300% #SEJThinktank @gmehrguth
- 23. 2. Frictionless Callto Action #SEJThinktank @gmehrguth Lower psychological friction Helps push prospects down the funnel How can you decrease friction next week?
- 24. 3. Test DitchingYour Brand Name Title tags and meta descriptions should not be primarily focused on brand #SEJThinktank @gmehrguth
- 25. 3. Test DitchingYour Brand Name #SEJThinktank @gmehrguth Try to get 1 top 5 result Your “brand” is in your URL If you can allude to the value they’ll get on the page you increase CTR
- 26. 4. Decrease Click-Through-Rates Youare not everyone’s ideal solution…that’s 100% okay! #SEJThinktank @gmehrguth
- 27. 4. Decrease Click-Through-Rates #SEJThinktank @gmehrguth Decreasecost + increase opportunities Branded product names mean nothing to new users Clarity almost always wins when testing copy
- 28. 5. Double Downon Top Performing Lists Once you know a directory is working launch ads on those terms. #SEJThinktank @gmehrguth
- 29. 5. Double Downon Top Performing Lists #SEJThinktank @gmehrguth SEMRush > Organic Research > URL Paste URL Analyze keywords and choose which ones to build Single Keyword Ad Groups (SKAGs) around
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- 31. Bonus: Segment YourProduct If you serve small business and enterprise, segment your product and take more market share. #SEJThinktank @gmehrguth
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- 33. 6. Targeted Placementsvia GDN Build custom display ads for targeted placements on sites ranking in the top 5. #SEJThinktank @gmehrguth
- 34. 6. Targeted Placementsvia GDN #SEJThinktank @gmehrguth Find all sites with GDN in the top 5 Build GIF ads Place in banner and sidebar for pages that rank for keywords you are targeting
- 35. 7. Experiment withAd Networks That Rank #SEJThinktank @gmehrguth
- 36. 7. Experiment withAd Networks That Rank #SEJThinktank @gmehrguth Add quora to SEMrush Filter by your keywords Launch ads on most relevant topics + answer questions
- 37. 8. Use theWildcard to Expand #SEJThinktank @gmehrguth Ranking Well? Start talking more- Share of SERP
- 38. 8. Use theWildcard to Expand #SEJThinktank @gmehrguth Search primary keywords and ads Copy primary keywords into Answer the Public Export into CSV Prioritize via Moz Keyword Explorer: Volume, Difficulty, Brand fit
- 39. 8. Use theWildcard to Expand #SEJThinktank @gmehrguth The average CPO from 3rd party sites is about $3,293 lower than Adwords, which comes out to be a 230% difference between the two.
- 40. You Deserve tobe Discovered When Your Ideal Customer Searches #SEJThinktank @gmehrguth
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- 42. We focus ourefforts on comprehensive search marketing for ROI – driven B2B and enterprise firms. #SEJThinktank @gmehrguth Contact Us Get in touch with our team of search marketing experts to discuss your current efforts. sales@directiveconsulting.com | (949) 214-4024