It is a proposal for whats app official business api

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2. WhatsApp Business API &
Conversations
Conversations are deducted from a Separate WhatsApp
Credit Recharge paid to Meta
Business-initiated conversations will be split into three new categories:
utility, authentication, and marketing.
User-initiated conversations will be called service conversations.
Businesses can initiate a conversation using a template message. The
category of the template message used will define the conversation
category. Four new conversation categories are effective June 1, 2023.
There are three business-initiated conversation categories (all of which
require customer opt-in):
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Marketing conversations - Include promotions or offers, informational
updates, or invitations for customers to respond/take action. Any
conversation that does not qualify as utility or authentication is a marketing
conversation.
Utility conversations - Facilitate a specific, agreed-upon request or
transaction or update to a customer about an ongoing transaction, including
post-purchase notifications and recurring billing statements
Authentication conversations - Enable businesses to authenticate users with
one-time passcodes, potentially at multiple steps in the login process (e.g.,
account verification, account recovery, integrity challenges)

3. WhatsApp Business API &
Conversations
Conversations are deducted from a Separate WhatsApp
Credit Recharge paid to Meta
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The fourth category is
Service conversations – all user-initiated conversations will be categorized as
service conversations, which help customers resolve enquiries.
Conversations will be based on the template category. When a template is
submitted, it opens a new conversation of that category and incurs the
charge of that conversation category, unless the template is submitted
during an open conversation of that category.
For example: If a utility conversation is open and within that conversation a
marketing template is submitted, then both charges will be charged from the
business marketing + utility.
Service conversations(UIC) will still only be initiated when no other
conversation window is open and a business responds to a user with a free-
form message within the 24-hour customer service window. If a
business replies to a user with a template message or sends a template
message in an open service conversation, this opens a new conversation
based on the template category and will be charged accordingly. First 1000
conversations under this category will be free in each calendar month only on
entry point conversation.
Charges for conversations/messages are based on the user’s (mobile number)
country code. A user here is defined as the customer whom your business is
communicating with. Rates for business-initiated and user- initiated
conversations vary by country or region

4. 24-Hours Session Window
A WhatsApp session lasts for 24 hours after you
receive the last inbound message from the user.
Within this 24 hours session window - you can intervene in
the chat and send any message to the users without any
restrictions or message approval.
The charging is revised and will be charged as per the
template sent to the user.
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5. How WABA API Can Avail Facebook Business Verification
New Mobile Number
Start Verification through the "Security Center" tab in your
Facebook Business Account.
It's better to go for a new number, make sure you don't Install any
Whatsapp App on that number.
If you wish to get an old number on the API, the existing
WhatsApp Accounts have to be DELETED from the same (if exist).
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6. Use-Cases
Convert Leads to Paying Customers via
Automated Notifications.
Engage 24x7 via Smart WhatsApp
Chatbot & Multi-Agent Live Chat Support.
Broadcast the Promotional Offers, New
Product Launches, etc. and get 7x better
results compared to SMS / Emails.
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Whatsapp Business API
Support customers by outsourcing simple
customer requests and queries to a
WhatsApp-powered chatbot or digital
assistant.
Develop creative marketing campaigns

7. Why Whatsapp Business
API for your Business
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8. WhatsApp Broadcasting 🚀 Broadcast Promotional, Offers, New Product
Launches, Webinar Reminders, Payment Reminder
Messages, etc. up to 100,000+ users in a single click.
Simply import contacts in a CSV file and lauch a
WhatsApp Broadcast.
Use combination of Tags, Attributes & many other
parameters to set your Target Audience for a
WhatsApp Broadcast.
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9. WhatsApp Broadcasting 🚀
Get real-time WhatsApp Broadcast Anaytics :
Audience Size, Sent, Delivered, Read & Failed.
Send re-targeting WhatsApp Broadcast to users who
have Read & Received the previous broadcast.
Know how much WhatsApp Conversation Credits has
been used in every WhatsApp Broadcast.
Send broadcast messages with the same throttling
speed as provided by Facebook.
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10. Send Product Details with
Smart CTA Buttons 🎁
Share details of your Products, Courses &
Services to your leads and drive instant
interest and Conversions via Clickable
Buttons.
Send images, videos, PDFs along with the
Product Messages for better conversions.
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11. Payment Reminders &
Updates 🔔
Send Payment Reminder, Event Updates,
Status Updates to drive users to the
Payment Portals and Events instantly.
Send them relevant CTA (Call to Action)
buttons for better CTRs : 35-60%
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12. Multi Agent Live Chat 💬
Solve for Support using Multi-Agent Live Chat
Dashboard.
Automate your Product Discovery flow and Customer
Support Queries using NLP-based Dialogflow
Chatbots.
Qualify leads on multiple levels and conversation
stages Automatically / Manually using Attributes.
Assign Tags to Leads for quick references which
helps to run targetted WhatsApp Campaigns.
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13. Multi Agent Live Chat 💬
Get your Human-Agent Analytics : Chats Intervened
and Closed.
Analytics on how many User & Business messages
are getting exchanged.
Configure Pre-Set / Canned Responses for Human
Agents for quick response during Live Chat
Seamless Chatbot to Human Agent transfer and vice
versa.
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14. Additional Features of WABA API
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15. Whatsapp Business Catalogue
as a Feature
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Showcase your products via a product catalogue
Through your product catalogue, current (and potential)
customers can have quick access to your offerings and see
the products’ pictures and prices
Interested customers can eventually add products they’re
interested into their carts and shop right from WhatsApp

16. Whatsapp Business
Catalogue as a Feature
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17. 17
Conversational AI Role
with WABA
Let’s Understand How WABA &
BOT can Go as a Solution

18. 18
Conversational AI + WABA
as a Solution
Fetch your Address/Location via AI Bot
Payment Gateway Integration
Reports Tracking & Retarget Them via WABA
Loyalty/Offers can be shown to exclusive
premium customers

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Conversational AI + WABA as a Solution

20. 20
Whatsapp Business as a Click To Whatsapp

21. With Click-to-Whatsapp advertising, you can
add a “Send Message” button to your ads on
Facebook or Instagram that opens a
conversation in WhatsApp. This way, customers
can start a WhatsApp chat with your company
by clicking on the button in your ad.
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These ads can be displayed on social media
platforms like Facebook or Instagram. When
buyers click on the ad, it will open up a new
chat with you.
Here’s what the interaction with a click-to-
WhatsApp ad looks like:
What are WhatsApp Click to Chat
Ads?

22. Features of CTW
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With this feature, you can:
Drive 3-5X Leads Instantly
Reduce Cost Per Lead by 60%
Identify & Convert hot leads by Retargeting
Get the user’s Name & WhatsApp
number instantly
No more hassle to go to the Facebook Platform
for creating CTWA Ads
Eliminates the need to fill up a contact form
Ad drives user to product purchase on
WhatsApp
Loyalty - Ad directs loyalty members to discover
special deals in WhatsApp

23. Thank You
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