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Social Media Strategy 2016
Not yet ready! Ok, no issue….
We’ll discuss it here.
SMO Strategy
SMO Budget
First say, which comes first?
Any guess?
Brainstorming?
Okay!
Let’s unwrap it.
It’s how well you’re
connected with people..
Planned connectivity delivers HUGE social grip.
But, social space
is going to change.
Social Media
will change
in 2016
Audit your current SMO
strategies to build an
effective SMO strategy for 2016.
Start it since here…
#1
Social Media Goal
is the first requirement.
So, put your FOCUS
on…
Improving customer
service and retention.
Increasing Brand Awareness.
Driving traffic to website
Gathering quality leads.
#2
Focus on leads.
Convert Leads into Sales.
What teams are active
on Social Media?
Identify and use it to
your advantage.
#3
Extend efforts throughout
your organization.
#4
Search for Sales opportunities
“Rise of social media
marketing encourages
social selling.”
“Social media can be a great
way to prime social funnels
and find new leads!”
#5
Interact with your customers.
#6
Present your brand as a
better brand.
#7
Nurture brand reputation
and customer relationship,
tactfully.
#8
Highlight your
accomplishments and offerings.
#9
Encourage your resources to
share them to their networks
as well.
“Social is a useful tool to
showcase your company
culture to the world.”
#10
Highlight behind-the-scene
images & videos of your company.
#11
Improve perception of your
brand among your prospects.
#12
Create social audience
representing in a group.
#13
Engage and grow interest into
them for your product/service.
#14
Ask for and listen to their feedback.
#15
Address client grievances, if any!
“Social media enables you
to identify gaps in a product/service.”
#16
Advertise your brand
effectively across social channels.
#17
Make use of your advertising
& PR resources.
#18
Focus on networks that add value.
#19
Derive the most accurate
traffic data using apps/tools.
Or else, get ready
to cease to exist.
#20
Use Google keyword tool to
gather keywords your
business should target.
Shift from using intuitive data
to intelligent data to fast-track decision.
Data
Scientist
Hire experienced SMO Strategists
to fix your social goals of 2016.

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