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Social Media and Public Relations - Marcus Evans Presentation - Softbank China & India Holdings

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William Bao Bean
William Bao Bean

This document discusses strategies for effective social media marketing. It recommends integrating social media campaigns with traditional marketing efforts. It also suggests providing real value to customers through entertainment and engagement rather than direct selling. Companies should leverage existing net promoters and focus on ongoing relationships rather than one-time campaigns. Social media efforts need to be tracked and companies should proactively react to feedback to build trust over time.

TechnologyBusiness
1 of 15
March 2010 New Media and Marketing Campaigns Keep it Real WILLIAM BAO BEAN SOFTBANK CHINA & INDIA HOLDINGS
“ Beware the social media charlatans” ,[object Object],[object Object],[object Object]
Going shopping for 1 st grade ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing in social media: handle with care ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source : Agenda
What would your sell your friends for? ,[object Object],[object Object],[object Object],[object Object]
Case study: @ctripenglish ,[object Object],[object Object],[object Object]
How to best leverage social media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Integrate with campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Integrate with campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Provide real value ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. Leverage net promoters ,[object Object],Source : Holaba
4. Ongoing relationship ,[object Object],[object Object],[object Object],[object Object]
5. Tracking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6. Proactive reaction ,[object Object],[object Object]
Thank You! William Bao Bean Partner [email_address] +86 139 1789 8171 +852 9131 0218

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Social Media and Public Relations - Marcus Evans Presentation - Softbank China & India Holdings

  • 1. March 2010 New Media and Marketing Campaigns Keep it Real WILLIAM BAO BEAN SOFTBANK CHINA & INDIA HOLDINGS
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  • 15. Thank You! William Bao Bean Partner [email_address] +86 139 1789 8171 +852 9131 0218