The document discusses how the rise of social media has revolutionized marketing, sales, and customer relationships. It notes that customers now have more sources of information and influence outside of direct seller control. As a result, the sales process has shifted from educating prospects to engaging them, and from cold calls to qualified leads. The document recommends that companies adapt to this new environment through social selling - leveraging social networks to find prospects, build trust, and achieve sales goals. It provides tips on creating an online brand and engaging prospects through social media to facilitate relationships and sales.
Social media marketing can provide many benefits to businesses including increased marketing effectiveness, revenues, website traffic and brand recognition. The most important social media platform is Facebook, used by 51% of marketers. Effective social media marketing tasks include creating and distributing content while engaging with and responding to followers. Specific techniques include influencer marketing, campaigns and contests to promote engagement. Examples of successful social media campaigns include Nike's #makeitcount campaign and Lay's Do Us a Flavor contest that increased sales. The Ice Bucket Challenge on Facebook and Twitter raised $115 million in donations for ALS research.
Your Brand Sux - Turning Social Sentiment into OpportunityMicrosoft India
This document provides tips and best practices for brands to effectively manage social media engagement and sentiment. It discusses tracking brand sentiment, product feedback, and social media ROI. It emphasizes the importance of listening to customers on social media and using that feedback to improve products, marketing and customer service. It also provides advice on mitigating social media meltdowns, managing risk, and having practices in place to respond to emergencies or controversies on social media.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
Alpha Graphics Convention 2011 Selling Social MediaJim Lahner
This document discusses opportunities for selling social media services to small businesses. It begins by noting the cultural shift towards social media and changing consumer expectations. It then outlines the size of the addressable market, with 30 million US businesses needing help with social media. Specific opportunities discussed include helping businesses start with Facebook fan acquisition and engagement. A case study is presented of working with a Wendy's franchise to develop a social media strategy. Revenue opportunities are identified such as consulting, content management, and using tools like FanTools to create and publish social promotions.
The document provides an overview of social media marketing for travel agencies. It discusses why agencies should engage in social media marketing and which social media sites are best. It outlines Funjet Vacations' strategy to help agencies grow through social media by acting as a lead generation resource and creating educational resources. The document also discusses best practices for social media use and the types of people needed to support social media efforts.
When people visit your company’s social media sites do they get a singular look and feel every time or do they find your social media branding confusing? Sites like Twitter have been going strong for 9 years, Facebook for 11 years and LinkedIn for 12! The verdict is, they aren’t going away soon and if you are on them, you need a unified look, feel and voice across your social platforms. Expert Holly Solomon will help you understand the current trends in social media today and discuss branding you and your company through social media. We will discuss the importance of consistency in your branding efforts and share tips and tricks in being successful in the most commonly used social platforms used today.
During this session you will learn some great tips on branding and using social media tools to allow your social launch to be successful:
-Understand why consistency in your brand/image is essential
-Tips in using Facebook and LinkedIn
-Examples of engaging content to use in your social posts
-How to monitor your network for valuable information
The document discusses social media marketing and provides guidance on developing a social media strategy and plan. It defines social media and its key characteristics. It then outlines the benefits of social media marketing, including increased traffic, high quality links, and complementing other marketing efforts. The document proposes a four step approach to social media planning focusing on business goals, customer needs, engagement plans, and success metrics. It also provides examples of social media management, monitoring, and campaign activities across various social media platforms.
The document discusses how the rise of social media has revolutionized marketing, sales, and customer relationships. It notes that customers now have more sources of information and influence outside of direct seller control. As a result, the sales process has shifted from educating prospects to engaging them, and from cold calls to qualified leads. The document recommends that companies adapt to this new environment through social selling - leveraging social networks to find prospects, build trust, and achieve sales goals. It provides tips on creating an online brand and engaging prospects through social media to facilitate relationships and sales.
Social media marketing can provide many benefits to businesses including increased marketing effectiveness, revenues, website traffic and brand recognition. The most important social media platform is Facebook, used by 51% of marketers. Effective social media marketing tasks include creating and distributing content while engaging with and responding to followers. Specific techniques include influencer marketing, campaigns and contests to promote engagement. Examples of successful social media campaigns include Nike's #makeitcount campaign and Lay's Do Us a Flavor contest that increased sales. The Ice Bucket Challenge on Facebook and Twitter raised $115 million in donations for ALS research.
Your Brand Sux - Turning Social Sentiment into OpportunityMicrosoft India
This document provides tips and best practices for brands to effectively manage social media engagement and sentiment. It discusses tracking brand sentiment, product feedback, and social media ROI. It emphasizes the importance of listening to customers on social media and using that feedback to improve products, marketing and customer service. It also provides advice on mitigating social media meltdowns, managing risk, and having practices in place to respond to emergencies or controversies on social media.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
Alpha Graphics Convention 2011 Selling Social MediaJim Lahner
This document discusses opportunities for selling social media services to small businesses. It begins by noting the cultural shift towards social media and changing consumer expectations. It then outlines the size of the addressable market, with 30 million US businesses needing help with social media. Specific opportunities discussed include helping businesses start with Facebook fan acquisition and engagement. A case study is presented of working with a Wendy's franchise to develop a social media strategy. Revenue opportunities are identified such as consulting, content management, and using tools like FanTools to create and publish social promotions.
The document provides an overview of social media marketing for travel agencies. It discusses why agencies should engage in social media marketing and which social media sites are best. It outlines Funjet Vacations' strategy to help agencies grow through social media by acting as a lead generation resource and creating educational resources. The document also discusses best practices for social media use and the types of people needed to support social media efforts.
When people visit your company’s social media sites do they get a singular look and feel every time or do they find your social media branding confusing? Sites like Twitter have been going strong for 9 years, Facebook for 11 years and LinkedIn for 12! The verdict is, they aren’t going away soon and if you are on them, you need a unified look, feel and voice across your social platforms. Expert Holly Solomon will help you understand the current trends in social media today and discuss branding you and your company through social media. We will discuss the importance of consistency in your branding efforts and share tips and tricks in being successful in the most commonly used social platforms used today.
During this session you will learn some great tips on branding and using social media tools to allow your social launch to be successful:
-Understand why consistency in your brand/image is essential
-Tips in using Facebook and LinkedIn
-Examples of engaging content to use in your social posts
-How to monitor your network for valuable information
The document discusses social media marketing and provides guidance on developing a social media strategy and plan. It defines social media and its key characteristics. It then outlines the benefits of social media marketing, including increased traffic, high quality links, and complementing other marketing efforts. The document proposes a four step approach to social media planning focusing on business goals, customer needs, engagement plans, and success metrics. It also provides examples of social media management, monitoring, and campaign activities across various social media platforms.
The document discusses forums and social media marketing. It provides examples of good and bad executions by companies using forums and social media. The key points are that forums have low traffic but are effective for word-of-mouth advertising, while social media like Facebook and Twitter allow easier targeting of consumers and are cheap and effective ways to communicate with customers. Companies should treat customers with respect, make campaigns interactive to engage customers, and avoid negative reactions or talking down to customers on social media.
This document discusses the growth and impact of social media and provides guidance on how businesses can leverage social media for relationship building and marketing. It highlights key statistics on the rapid adoption of social media platforms. It also provides tips on developing a social media strategy, including setting specific and measurable goals, targeting audiences, engaging on different platforms, and measuring results. The document includes case studies of how some companies have successfully used social media and risks to consider like having social media policies for employees.
Coca-Cola has built a massive social media audience of over 82 million followers across multiple channels. They achieved this through regular posting of engaging content, understanding their current audience, and targeting similar potential followers. The document provides best practices for social media marketing, including analyzing which content and posting times perform best, defining target audiences, and using different channels to build a cross-platform community.
Social Marketing: Launch Your Marketing to the MoonYasin Güler
The document discusses how to effectively leverage social media marketing through the use of marketing automation software. It begins by outlining the importance of social media for marketers today. It then provides examples of how marketing automation can help integrate social campaigns across different marketing channels to nurture leads throughout the customer lifecycle, from the early awareness stage through customer retention. Specific tactics discussed for seed nurturing anonymous prospects include building thought leadership on social media, humanizing your brand, using native advertising, and publishing landing pages directly on Facebook.
Social Media and Public Relations - Marcus Evans Presentation - Softbank Chin...William Bao Bean
This document discusses strategies for effective social media marketing. It recommends integrating social media campaigns with traditional marketing efforts. It also suggests providing real value to customers through entertainment and engagement rather than direct selling. Companies should leverage existing net promoters and focus on ongoing relationships rather than one-time campaigns. Social media efforts need to be tracked and companies should proactively react to feedback to build trust over time.
The influencers should positively influence potential customers in their decision-making process. By expressing their passion for a product or brand, influencers can greatly impact the brand perception and reputation of a company in their community.
Twitter Training for Promo & Apparel Markets Jay Busselle
- The document provides guidance on using Twitter for social media marketing strategies for small and medium-sized businesses.
- It emphasizes focusing social media efforts on Twitter and engaging with targeted audiences by creating relevant content, conversations, and building communities.
- Successful social media marketing requires consistent effort in listening, engaging, responding to build influence and awareness over time rather than expecting immediate results.
The document discusses using social media, specifically Facebook, Twitter, and LinkedIn, for lead generation. It provides tips on creating engaging content, using paid promotion features like promoted posts and ads, and tracking results. The key recommendations are to post mostly valuable content and focus promotion on content with clear calls-to-action. Tracking engagement and conversion metrics is important to measure the effectiveness of social media lead generation efforts.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
This presentation was given at the Kukutana networking group in London at the JWT cafe on the 21st June 2010. Its objective is to explain what listing using social media is all about and why it is important for marketers
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
This document summarizes the topics covered in a social media class at Utica College on February 5, 2014. The instructor discussed the Super Bowl, sharing ads on social media, pitching journalists, and how brands used social media during the game. Other sections defined public relations, marketing, and outlined tips for using various social media platforms effectively. The document provided reading materials and assignments for students, including choosing a social media platform to present on and interacting with brands online.
This quick and to the point presentation highlights 10 recent studies and findings in the influencer marketing world. Complete with takeaways to add to your outreach marketing strategy.
Maintaining public relations and therefore having a sound public relations strategy is important for any company be it an extremely small one or a large MNC with thousands of employees.
Here is a nine step process that will help you plan your public relations strategy perfectly and most productively.
The document provides guidance on developing a social media strategic plan. It recommends starting with profiling the target audience and setting goals and objectives. It then discusses auditing current social media profiles, developing a content strategy, defining success metrics, preparing to monitor social channels, and using analytics to track progress and adjust the strategy. The document includes exercises to help with setting objectives, auditing profiles, researching competition, setting guidelines, identifying relevant platforms, developing a content plan, and determining metrics.
Social Media Marketing implementation in HPCL- A SuggestionPrateek Singh
IMPORTANT: DOWNLOAD AND VIEW
A suggestion on how to go about crafting and implementing the social media marketing strategy for HPCL, done by me as an intern there.
This document provides guidance on using social media for business-to-business purposes. It notes that B2B buyers now conduct significant online research, and social media can influence purchase decisions. It recommends developing goals and tactics for social media use, choosing appropriate sites like LinkedIn and Twitter, regularly posting engaging content, and monitoring discussions to build relationships and influence prospects. Key steps include starting a company blog, using social profiles to share helpful information, and integrating social media engagement with other marketing efforts.
The document discusses forums and social media marketing. It provides examples of good and bad executions by companies using forums and social media. The key points are that forums have low traffic but are effective for word-of-mouth advertising, while social media like Facebook and Twitter allow easier targeting of consumers and are cheap and effective ways to communicate with customers. Companies should treat customers with respect, make campaigns interactive to engage customers, and avoid negative reactions or talking down to customers on social media.
This document discusses the growth and impact of social media and provides guidance on how businesses can leverage social media for relationship building and marketing. It highlights key statistics on the rapid adoption of social media platforms. It also provides tips on developing a social media strategy, including setting specific and measurable goals, targeting audiences, engaging on different platforms, and measuring results. The document includes case studies of how some companies have successfully used social media and risks to consider like having social media policies for employees.
Coca-Cola has built a massive social media audience of over 82 million followers across multiple channels. They achieved this through regular posting of engaging content, understanding their current audience, and targeting similar potential followers. The document provides best practices for social media marketing, including analyzing which content and posting times perform best, defining target audiences, and using different channels to build a cross-platform community.
Social Marketing: Launch Your Marketing to the MoonYasin Güler
The document discusses how to effectively leverage social media marketing through the use of marketing automation software. It begins by outlining the importance of social media for marketers today. It then provides examples of how marketing automation can help integrate social campaigns across different marketing channels to nurture leads throughout the customer lifecycle, from the early awareness stage through customer retention. Specific tactics discussed for seed nurturing anonymous prospects include building thought leadership on social media, humanizing your brand, using native advertising, and publishing landing pages directly on Facebook.
Social Media and Public Relations - Marcus Evans Presentation - Softbank Chin...William Bao Bean
This document discusses strategies for effective social media marketing. It recommends integrating social media campaigns with traditional marketing efforts. It also suggests providing real value to customers through entertainment and engagement rather than direct selling. Companies should leverage existing net promoters and focus on ongoing relationships rather than one-time campaigns. Social media efforts need to be tracked and companies should proactively react to feedback to build trust over time.
The influencers should positively influence potential customers in their decision-making process. By expressing their passion for a product or brand, influencers can greatly impact the brand perception and reputation of a company in their community.
Twitter Training for Promo & Apparel Markets Jay Busselle
- The document provides guidance on using Twitter for social media marketing strategies for small and medium-sized businesses.
- It emphasizes focusing social media efforts on Twitter and engaging with targeted audiences by creating relevant content, conversations, and building communities.
- Successful social media marketing requires consistent effort in listening, engaging, responding to build influence and awareness over time rather than expecting immediate results.
The document discusses using social media, specifically Facebook, Twitter, and LinkedIn, for lead generation. It provides tips on creating engaging content, using paid promotion features like promoted posts and ads, and tracking results. The key recommendations are to post mostly valuable content and focus promotion on content with clear calls-to-action. Tracking engagement and conversion metrics is important to measure the effectiveness of social media lead generation efforts.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
This presentation was given at the Kukutana networking group in London at the JWT cafe on the 21st June 2010. Its objective is to explain what listing using social media is all about and why it is important for marketers
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
This document summarizes the topics covered in a social media class at Utica College on February 5, 2014. The instructor discussed the Super Bowl, sharing ads on social media, pitching journalists, and how brands used social media during the game. Other sections defined public relations, marketing, and outlined tips for using various social media platforms effectively. The document provided reading materials and assignments for students, including choosing a social media platform to present on and interacting with brands online.
This quick and to the point presentation highlights 10 recent studies and findings in the influencer marketing world. Complete with takeaways to add to your outreach marketing strategy.
Maintaining public relations and therefore having a sound public relations strategy is important for any company be it an extremely small one or a large MNC with thousands of employees.
Here is a nine step process that will help you plan your public relations strategy perfectly and most productively.
The document provides guidance on developing a social media strategic plan. It recommends starting with profiling the target audience and setting goals and objectives. It then discusses auditing current social media profiles, developing a content strategy, defining success metrics, preparing to monitor social channels, and using analytics to track progress and adjust the strategy. The document includes exercises to help with setting objectives, auditing profiles, researching competition, setting guidelines, identifying relevant platforms, developing a content plan, and determining metrics.
Social Media Marketing implementation in HPCL- A SuggestionPrateek Singh
IMPORTANT: DOWNLOAD AND VIEW
A suggestion on how to go about crafting and implementing the social media marketing strategy for HPCL, done by me as an intern there.
This document provides guidance on using social media for business-to-business purposes. It notes that B2B buyers now conduct significant online research, and social media can influence purchase decisions. It recommends developing goals and tactics for social media use, choosing appropriate sites like LinkedIn and Twitter, regularly posting engaging content, and monitoring discussions to build relationships and influence prospects. Key steps include starting a company blog, using social profiles to share helpful information, and integrating social media engagement with other marketing efforts.
This document provides an introduction to Twitter, explaining what it is, how it can be used by individuals and brands, and tips for using it effectively. Specifically, it notes that Twitter allows sharing of messages up to 140 characters, includes hashtags and links, and that regular engagement through tweeting, listening, and conversing helps build an audience. It recommends using Twitter to build brands, drive traffic to websites and other properties, and get feedback from followers.
Bloggers, Blaggers & Bandits - The World of Content (By Andy Wood)Freestyle Interactive
Content marketing has exploded and is not going away. Yet, you need consistently great content that's on-strategy, and you need to deliver it in a regular and ongoing programme. This presentation looks at how to achieve this, some of the ways your communications programme can benefit and some of the brands already doing this well.
How can online content be declared ‘king’, yet digital copywriting still be under-valued as a discipline?
An internal presentation focusing on the continued importance of content in digital and marketing in general.
We describe copywriting disciplines, provide possible routes to market and present a view on how content production is becoming the 'elephant in the room' in an online context.
We hope you enjoy.
Please refer to the notes tab below for an explanation of each slide.
For digital copywriting consultancy or services, visit freestyleinteractive.co.uk
This document provides an overview of social media and how businesses can use it for sustained growth. It discusses key concepts like social media being a conversation not a broadcast, the power shift to customers, and declining effectiveness of traditional advertising. The document outlines developing a social media strategy with objectives, actions, and performance measurement. It also addresses analyzing your social media landscape and readiness, and ensuring organizational support through resources, policies, and assigning responsibilities.
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
The document discusses developing a successful social media strategy for businesses. It recommends evaluating the social media landscape, conducting an internal readiness assessment, developing a strategic plan with objectives and key performance indicators, implementing the plan professionally, and ongoing monitoring and measurement of performance and return on investment. It emphasizes engaging customers through dialogue rather than one-way broadcasting to build relationships and leverage social media for business goals.
This document outlines a presentation on developing a social media strategy for sustained business growth. It discusses evaluating the social media landscape and one's readiness to engage on social platforms. Key aspects of a strategy include objectives, performance metrics, customer segments, and action plans for priority channels. The strategy should be supported by organizational structures, resources, and performance measurement. Developing a strategy with these elements can help businesses better leverage social media for improved knowledge, customer engagement, and business results.
Social media is changing how people interact with each other and do business. It allows for broadcast messages to become interactive dialogues. While using social media is inevitable, businesses must decide how effectively to engage with customers on these new channels. An integrated social media strategy can generate revenue, promote products, improve customer service, and foster innovation if businesses listen to customers, consistently engage across multiple platforms, and address any crises rapidly. The most engaged brands on social media saw 18% revenue growth compared to a 6% loss for the least engaged brands.
The document provides an overview of a training program on mastering social media for business growth. It discusses the opportunities social media presents, including increased sales, brand awareness, and customer insights. While some businesses have made progress using social media, more need a strategic approach with clear objectives and performance metrics. The program will address developing an effective social media strategy and overcoming challenges through workshops, online resources, and exercises.
This document discusses using social media for career development. It begins with an overview of how social media has become important for recruitment. Traditionally, job seekers would submit applications without networking. Now, employers use social media to find candidates and expect online profiles. The document recommends using social media to build a personal brand, monitor conversations, identify relevant groups, engage and network, and leverage "attraction-based marketing" rather than just applying to listings. It provides tips on optimizing profiles on blogs, Twitter, LinkedIn and more to differentiate oneself and attract opportunities. Performance should be monitored using various analytics tools.
This document discusses how social media is impacting business schools and career development. Some key points:
- 85% of potential MBA students used social media to research schools and many wanted schools to better utilize social media.
- 99% of current students stated social media was "mission critical" and many schools did not offer adequate social media courses.
- The presentation will cover how to use social media for career development and discuss innovative approaches in a crowded graduate recruitment market.
The document discusses the impact of social media on tourism businesses. It provides an overview of social media and how it has transformed customer interactions. Businesses must monitor social media for conversations about their brand, and respond to feedback in a positive, solution-oriented manner. To leverage social media effectively, companies need new strategies that focus on engagement, communities and sharing over traditional marketing approaches.
This document summarizes a presentation about using social media for business growth. It discusses how social media has become a fundamental part of online interactions and customer experiences. It also outlines key points about understanding social media, including that it is social in nature, empowers customers, and requires new performance metrics like involvement, interaction, intimacy and influence. The presentation provides examples of large social media platforms and their growth, and recommends businesses evaluate their social media presence, develop a strategy, learn more about social media, and continually monitor their efforts.
1. The document provides an overview of social media marketing, including defining it, discussing why it is important, and reviewing the key social media platforms.
2. It discusses best practices for social media marketing, including using engaging content, consistency, regular posting, two-way engagement, optimization, and personalization.
3. The document shares a case study of a tennis club that increased membership by 10% through a successful social media marketing campaign, spending only £24 on Facebook ads.
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
http://www.convergeenterprise.com : Converge Enterprise is a leading Cloud CRM company offering an innovative collaboration network portal connecting Customers, Partners and Employees through social and mobile cloud technology.
Red Propeller Social Media Presentation 12.01.10AlisonJeffries
Facebook has over 500 million users, with 1 in every 14 people on the planet using it. Most Facebook pages have less than 500 fans. LinkedIn is best used for professional networking and has over 40 million users. Foursquare is a location-based social network where users share their locations and earn points and badges. Companies use social media for direct consumer interaction, market insights, and positioning as thought leaders.
Evolution Not Revolution: The Social Intelligence Maturity ModelTodd Todd
http://synthesio.com/corporate/en/resources/#guides | Intelligence on social media interaction is constantly evolving. In the increasingly interconnected world we live in today, the need for a model to encompass this topic has become very relevant for businesses and organizations. Synthesio answers this with the social intelligence maturity model.
This document discusses using social media for small and medium-sized businesses. It covers why businesses should use social media, including benefits like brand awareness, direct sales, driving website traffic, understanding customers, and customer service. It also discusses picking the right social media channels based on a business's target customers and creating a social media strategy with goals, content plans, and measurement. Best practices are outlined like following brand rules, encouraging sharing, experimenting, and using hashtags and stories. A case study and importance of a business owner's personal brand are also mentioned.
This presentation provides an overview of social media and how it fits into digital marketing strategies. It discusses key social media platforms and metrics for measuring social media performance. Several case studies of companies using social media successfully and unsuccessfully are also summarized.
The document provides an overview of a workshop on mastering social media for business growth. It discusses the opportunities social media presents, such as increased customer insight, brand awareness, and sales. It also notes that while interest is growing, many businesses lack clear social media strategies and objectives. The workshop aims to help businesses develop successful social media strategies and determine how to measure their return on investment.
Similar to Oxford Brookes University Lectures, with Freestyle Interactive: Social Media & Business (20)
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
2. Brand sites are part of a much bigger landscape Forums, blogs, media & review sites, social media Anyone can publish content & have a voice If it’s relevant to enough people… It will gain momentum AND affect Google results! The Digital Landscape has changed…
3. Media Fragmentation Direct Mail Print & Press Brand Website Forums & Review sites Blogs Media sites Banners Email PPC/ SEO Affiliates
4.
5. Content tailored to different audiences Twitter - 1.7m followers Foursquare - 260,000 followers Facebook - 25.5m Likes Instagram - 160,000 followers App – More than 3 million customers paid through the app YouTube - 7m views
6. Multi platform approach.Mobile, social, geo-location & photo. Early adopter experiments with new platforms like Instagram & Foursquare. Content specific to each platform & audience.Think about what the audience wants e.g. Twitter for customer service, Instagram for high quality photos & Foursquare for loyalty rewards. Engages & listens to the customer rather than broadcasting at them. Use offline stores to promote their social activity – free WiFi, rewards loyalty/check-ins. Why does Starbucks Social Media work?
8. John Lewis on Twitter Supports conversation with engaging content – user generated content in video, images, blogs. Open & transparent response to complaints. Fast response time. P2P conversation. Engaging with audience, listening to @mentions & RT’ing positive tweets Broad content focus – e.g. using National Literacy week to promote childrens books & content
9. Content: John Lewis has a healthy balance of content creation and curation. Utilises a wealth of rich and engaging video and photo content – doesn’t sell with prices/deals but with content. Tone: The tone of the Twitter account is personable and friendly, avoids being too brand focussed and feels like an actual person (helps create better relationships with the customers) Timing: Regularly updated and responds to queries and complaints quickly, but at the same time doesn’t over-tweet and flood customers timelines. John Lewis formula for success @johnlewisretail Tweets: 2264 Following: 7,567 Followers: 11,728 Klout: 60 56% positive sentiment 23% negative sentiment (Social Media Monitoring tool Brandwatch)
11. 48% of small and medium enterprises (SME’s) use social networks to help establish future growth for their business Mexican restaurant in Edinburgh ‘Illegal Jacks’ that incorporates Facebook, Twitter and Foursquare to market their brand and speak directly to customers: SME: Illegal Jacks restaurant 2,934 Likes 2,919 Followers 2,057 Check-ins
12. BUT it isn’t about the numbers game, it’s the content they use to engage their community. LEFT: Great example of community engagement – suggest an idea, earn feedback and then act on that. This makes the community feel more affinity to the business. Don’t force content, don’t shout – converse. Create an engaging community and you’ll create an engaged customer/brand advocate. Engage with your community
13. Have conversations Don’t talk about yourself – listen to others – ask your customer what they want. Keep talking – don’t fall victim to a half-dead Twitter feed/Facebook page. Reward loyalty from customers who help raise your profile Be honest, friendly and helpful – treat social media as you would treat a customer in store. Lessons to learn, be social!
15. Social media chaos Fail to secure brand – NatWest have failed to secure the @natwest account, which is owned by a 21 year old which leaves them open to a potential PR disaster. Account is increasingly mistaken for the bank: Confusion – NatWest have fragmented their social presence into 14 different accounts based on region and past marketing campaigns, thereby confusing the user and this creates doubt about the validity/security of these accounts. No cohesive strategy in place. ?
16. Inactive, confusing & broadcast NatWest broadcasting No engagement - Content from regional accounts is broadcast, infrequent and only ever brand promotion. Failure to listen - NatWest doesn’t appear to employ active listening, as such complaints and queries are ignored. Negative response - According to Brandwatch, 63% of all mentions in relation to NatWest are negative. Brandjacked NatWest account Angry customers left unanswered
18. Manage TNT’s online reputation during fulfillment of iPad & iPhone. Provide a round the clock customer service through social channels and a programme of monitoring, customer outreach & engagement, crisis planning reputation and SERPs management
30. Issue Topman’s clothing range included t-shirts with ironic slogans General public felt the slogans were offensive and criticised Social media was where the criticism started
32. Topman issued an official statement – within 24hrs Apologising Taking responsibility Taking action Thanking Reputation Management
33. Twitter Timeline Women’s rights and pressure groups pick the story up. 14th 09.06. Story Tweeted by influential comedian. RT 200+ times 13.20 First tweet 13th 21.52 266 Tweets referring to Topman and T-shirts 14.31 22.40 Design site created parodies of shirts. RT 271 times Guardian journalists tweet story 11,000+ followers
34. Don’t underestimate the little guy Started by one person with 435 followers Pushed on by pressure groups and individual journalists Active community management & monitoring integral to make quick informed decisions in the face of PR mishaps Topman are pro-active listeners in social media channels Brand clearly deployed a crisis management plan Quick communication links between community managers and key decision makers Reacted quickly & effectively to mitigate Lessons
37. Unsure of what investment to make & how to measure ROI Lack of experience Lack of benchmarks Lack of staff Inability to specify infrastructure Inability to train staff No business process Why big business has been slow to SMM
38. Often Crisis! - Product or service issue that explodes online - Effects SERPs - Impacts on brand reputation Once you’ve seen the power of social to create & resolve crisis issues, it’s easier to understand the positive opportunities Drivers for getting involved
39. ROI Understand that social is a relationship channel… sCRM Brand affinity Reduced marketing spend Increased rev over time (lifetime value)
40. Know your business objectives Understand your audience People engage with themes, topics & issues, not brands (there are exceptions!) Think about how you can add value to your audience communities? If you don’t have interesting, useful, engaging content, you can’t build relationships Social media cuts across business function, your audience consider your brand online as one entity Search is heavily influenced by social media activity Understand your influencers & treat them with respect Remember you don’t own the channel, you’re a voice in a community Dialogue & collaboration NOT broadcast Top 10 key principles
User JourneyTHE AUDIENCE EXISTS ACROSS THIS WHOLE LANDSCAPE NOWWhen you want to research a product or service, complain, get compensation find out about CSR or ethical sourcing, you use a range of sites, often starting with GoogleUser Journeys are planned across the brand owned and none brand owned channelsCampaign planning & creative strategies stretch across content for all these channelsAnalytics is about measuring the affect of activity across all these channels (driving traffic to the brand site, affect on brand perception, direct lead generation)
Channels all have different uses tailored to their audience:Twitter – Customer service & content sharingFacebook – Hub for engaging content like video & photos – campaign ledInstagram – Photo sharingYouTube – Video hosting – CSRFoursquare – Loyalty rewardsApp – M-Commerce & Loyalty rewards
Importance of bringing social into the offline space – uses ‘social media walls’ – monitors in stores streaming live customer tweets. Build awareness for social channels with offline marketing.
Important to mention that they employ active social media monitoring tools to listen to criticism and can instantly respond. 76% who hear about bad customer service via social media will intentionally avoid doing business with the offender.
Difficult for banks to undertake social media due to industry regulation – but this doesn’t excuse a poor brand strategy! Don’t do half hearted attempts at social media.
Customers confused by multiple accounts – and inactivity and lack of monitoring detrimental.
Search = brand visibility
Here are the kind of changes that happen to a brand’s search engine ‘real estate’ when crisis happens. If a site doesn’t have good SEO, or ‘social media’ properties, they’re outranked by news sites (considered authority sites by Google). Lufthansa, though responding in social, are not utilising their social properties effectively & thus, they cannot control these results. I would predict that by the end of the day, the video footage will be visible at the top of the results pages, alongside pictures at the bottom.
Innocent is a great example of the audience segmentation principlesScholtes are using:They don’t sell directly to the end consumerThey sell to retailers & appeal to the customer
Lessons – don’t make assumptions about what you think is happen – take Qs from real time evidence – Monitoring is key