Why Your Business Needs Social Media

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A short presentation on why social media should be included as aprt of your marketing mix

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  • Using this methods of marketing are what we call inbound marketing or Interruption MarketingMany companies are using call centres for their telemarketing with limited success e.g
  • This is Inbound Marketing where the customer finds you, otherwise known as Permission Marketing
  • Why Your Business Needs Social Media

    1. 1.
    2. 2. What is Internet Marketing?<br />
    3. 3. Rethinking Marketing<br /> TV/radio ads<br />Trade shows<br />Direct mail<br /> Email blasts<br />Print ads<br /> Telemarketing<br />
    4. 4. Permission Marketing<br />Search Engine Optimisation<br />Blogging<br />Social media <br />RSS<br />Free tools/trials/comps<br />Viral videos<br />
    5. 5. We need to stop interrupting <br />what people are interested in <br />& be what people are<br />interested in.”<br />CRAIG DAVIS<br />CHIEF CREATIVE OFFICER, WORLDWIDE<br />J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY)<br />
    6. 6. Twitter plays a role in purchasing decisions<br />
    7. 7. Why use social media?More pre shopping begins on SM<br />
    8. 8. Some facts<br />57% of internet users search the web every day<br />46% are for info on products and services<br />20% of Google searches are for local businesses<br />70% of clicks are made on organic links<br />Internet users spend 3x more times on blogs and SM than email<br />
    9. 9. 93% of US internet users are on Facebook<br />164 Million<br />US internet users<br />152 Million<br />US Facebook users<br />
    10. 10. How can SAIM help?<br />Social media management<br />Social media training<br />Search engine optimisation<br />Paid Advertising<br />

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