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Helsinki Legal Tech Meetup: TrademarkNow demo/presentation Slide 1 Helsinki Legal Tech Meetup: TrademarkNow demo/presentation Slide 2 Helsinki Legal Tech Meetup: TrademarkNow demo/presentation Slide 3 Helsinki Legal Tech Meetup: TrademarkNow demo/presentation Slide 4 Helsinki Legal Tech Meetup: TrademarkNow demo/presentation Slide 5 Helsinki Legal Tech Meetup: TrademarkNow demo/presentation Slide 6 Helsinki Legal Tech Meetup: TrademarkNow demo/presentation Slide 7 Helsinki Legal Tech Meetup: TrademarkNow demo/presentation Slide 8 Helsinki Legal Tech Meetup: TrademarkNow demo/presentation Slide 9 Helsinki Legal Tech Meetup: TrademarkNow demo/presentation Slide 10 Helsinki Legal Tech Meetup: TrademarkNow demo/presentation Slide 11 Helsinki Legal Tech Meetup: TrademarkNow demo/presentation Slide 12 Helsinki Legal Tech Meetup: TrademarkNow demo/presentation Slide 13
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Helsinki Legal Tech Meetup: TrademarkNow demo/presentation

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A quick company presentation and demo of TrademarkNow, presented at the Helsinki Legal Tech Meetup on 2016-03-17

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Helsinki Legal Tech Meetup: TrademarkNow demo/presentation

  1. 1. TrademarkNow demo Helsinki Legal Tech Meetup 2016-03-17 Anna Ronkainen Chief Scientist, TrademarkNow @ronkaine
  2. 2. About TrademarkNow -  trademark legal technology provider founded in 2012, based in Helsinki, NYC and Kilkenny, now ~30 employees -  total funding so far ~3MEUR (plus gov’t grants and loans (Tekes)) -  products based on a unique model of likelihood of confusion for trademarks -  NameCheck: intelligent TM search -  NameWatch: intelligent TM watch
  3. 3. Trademark search: Ye olde way -  TM lawyer formulates search strategy (wildcards & classes to be used etc.) -  paralegal carries out the search and hands the results to the lawyer -  lawyer browses through the results and marks the ones for which more info needed -  paralegal retrieves additional info -  lawyer reviews said info, evaluates risk, reports -  whole process typically takes several days, stakeholders often expect results immediately
  4. 4. Trademark search: The new way
  5. 5. Trademark search: The new way
  6. 6. Trademark search: The new way
  7. 7. Not just trademark search
  8. 8. Core component: AI model of likelihood of confusion (TM similarity) -  similarity of trademarks -  phonetical -  graphic -  semantic -  currently only word marks -  similarity of goods and services -  others do this only using the 45 classes of the Nice Classification
  9. 9. Customers ♥ TrademarkNow
  10. 10. Customers ♥ TrademarkNow
  11. 11. Customers ♥ TrademarkNow
  12. 12. Customers ♥ TrademarkNow
  13. 13. Thanks! Sláinte!

A quick company presentation and demo of TrademarkNow, presented at the Helsinki Legal Tech Meetup on 2016-03-17

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