Workshop slides for HR Tech World Paris - October 2015 The objective of the workshop was to give HR and other managers an insight into what it takes to build a business case for gamification and what good gamification projects entail.

1. How to introduce gamification in
your organisation?
An Coppens
www.gamificationnation.com
@GamificationNat

2. Agenda
• How to think about designing a gamification
approach
• Which parts of the HR process gamification
can be applied to
• How to make the business case and sell your
effort internally
• What the elements are of a solid gamification
architecture
• How to avoid known pitfalls

3. An Coppens
• Gamification design expert
– Chief Game Changer of Gamification Nation Ltd
– 15 years of experience in gamification, innovative solutions, coaching and consulting
– Awards won with her coaching and training work
– Listed in the top 10 on the global gamification guru leaderboard
• Speaker and author
• Qualifications:
– MBA
– Masters in gamification
– BA International marketing

4. Our business partners

5. What is gamification?
Gamification (pronounced game-i-fi-ka-tion)
is the application of game dynamics, game
psychology and game mechanics to non-game
situations and applications

6. What games do people in your
organisation play?

8. What do you need to build a
business case?

9. Why is employee engagement
such a buzzword?

10. Gamification and employee
engagement
Employee turnover
down by 36%
Engagement up by
48%

11. How do you recognise engaged
employees?
Engaged employees
• Speak highly of their place of employment
• Maintain strong interest in remaining at the
company
• Give extra effort in their work

12. Employee attitudes are changing

13. 72% of learners strongly prefer
gamification of their online learning
tools

14. Increased knowledge retention
and skills
• According to a study conducted by the
University of Colorado adult learners,
participants in gamified eLearning experiences
scored:
– 14% higher in skill-based-knowledge assessments,
– 11% higher in terms of factual-knowledge
– 9% increase in retention rate.

15. What are the key objections
against gamification?

16. What examples do you know of
gamification?

17. Map the employee journey
Onboarding
Recruitment
Job mastery
Employer
branding
Job rotation
Job
enrichment
Promotion
Exit

18. Framework for engagement:
learning community example
•Enticing people to
look into the
learning community
Attraction
•Encouraging them
to make their 1st
contribution in the
learning community
Engagement •Stimulate ongoing
contributions
Nurturing
•Enroll learning
community
members into other
activities
End game

19. User journey
Discovery > Onboarding > Scaffolding > End game

20. Step 2: Understanding the
players
Observation of current
behaviour
Existing reports and data
Surveys and focus groups
Workshops and pilot
testing
Your
employees

21. Source: Andrzej Marcziewski

22. Motivation of the user

24. Step 3: Gamification design
Business objectives
employee profiling
Gamification
design

25. Step 4: Develop and implement
Iterate &
implement
Test
Develop
Continuous feedback loops

26. TEST PILOT WITH DIFFERENT
AUDIENCE SEGMENTS
Men – Women – age groups – tech savvy – tech novices – etc.

27. If in doubt,
who can help you out?
• Ask an expert
• Have an expert on board to facilitate the
process
• Learn from colleagues
• Share experiences

28. Download my ebook
http://bookboon.com/en/gamification-in-business-ebook

29. Useful resources
• www.gamification.co
• www.enterprise-gamification.com
• Octalysis: www.yukaichou.com
• Wiki on gamification: www.gamification.org
• Courses: Coursera, Udemy, iVersity
• My blog and online courses:
www.gamificationnation.com

30. Thank you for playing
Keep in touch via @GamificationNat
www.gamificationnation.com