Official WhatsApp API providers such as EnableX have played a pivotal role in this transformation, converting WhatsApp from a personal messaging app into a powerful business communication tool.

1. How to get Green Tick
on WhatsApp
Business?

2. • Platforms like WhatsApp, guided by Meta, are transforming how businesses
communicate with their customers.
• Official WhatsApp API providers such as EnableX have played a pivotal role in this
transformation, converting WhatsApp from a personal messaging app into a powerful
business communication tool.
• The green tick is a verification badge that signifies an Official Business Account (OBA)
on WhatsApp. Earning this badge requires businesses to undergo a comprehensive
verification process and meet the stringent criteria set by WhatsApp.
Solution Outline

3. Solution Outline

4. The green tick is more than just a badge – it’s a hallmark of trust and authenticity. As
demonstrated in a 2022 case study by the Carrefour group, WhatsApp boasts a 98% open rate,
a figure incomparable to any other platform. Here’s why securing the green tick is a game-
changer:
● Greater Visibility and Recognition: The green tick is prominently displayed next to your
business name, ensuring instant visibility. It signals to customers that your brand is officially
recognized by WhatsApp, which makes your business more memorable and can increase brand
recall.
● Increased Customer Confidence: Customers feel more comfortable dealing with a business
that has been verified by a trusted platform like WhatsApp. This added confidence can lead to
higher response rates, increased sales, and stronger customer relationships.
What are the benefits of WhatsApp Business Green Tick?

5. ● Competitive Advantage: Given that the green tick is not easily obtainable and is
reserved for certain businesses, having it provides your business with a competitive
edge. It can help differentiate your brand from others in the marketplace, making you
more appealing to potential customers.
● Streamlined Communication: The green tick ensures that your business name appears
in the conversation thread even if a customer hasn’t saved your number. This allows for
more seamless communication, as customers can easily identify your messages.
● Enhanced Marketing Impact: The green tick amplifies the impact of your marketing
messages. Given the added trust and credibility, your messages are more likely to be
read and acted upon, amplifying the return on your marketing investments.
What are the benefits of WhatsApp Business Green Tick?

6. ● Lower Risk of Account Suspension: The green tick significantly reduces the risk of
your account being flagged as spam or being suspended, ensuring uninterrupted
communication with your customers.
● Improved Customer Service: With the green tick, your customer service efforts
can also see improvements. Customers are more likely to reach out to and engage
with a verified account, thus leading to better customer interaction and feedback,
which is crucial for your business growth.
What are the benefits of WhatsApp Business Green Tick?

7. Meta, as the governing force behind platforms such as Facebook and Instagram,
reserves the sole authority to grant the green tick. The verification process serves to
verify the identity of organisations and ensure that users interact with authentic
accounts.
The Role of Meta in Verification

8. Securing the green tick is not a mere formality; it requires a meticulous application
process. Account holders seeking verification must submit their request through a
dedicated application that undergoes rigorous scrutiny by Meta. This stringent
evaluation ensures that only deserving individuals and organizations receive the
distinguished verification badge. This process includes submitting certain information
and supporting documents.
The Application Journey

9. Before initiating the WhatsApp Business account verification process, ensure you meet
the following prerequisites:
● Full business name: The official name of your business as registered with relevant
authorities
● Registered Address: The official registered address of your business
● Verified Facebook Business Manager ID: This is essential for verifying your business
identity. If you already have a verified FB Business account, you can find the FB Business
Manager ID here. If you don’t, you would need to create and verify a Facebook Business
account.
● Company website URL: Your business website’s URL is necessary for customers to learn
more about your business.
Mandatory Documents required for Green Tick Verification

10. ● WhatsApp Phone Number: The number must be accessible to you and able to receive an
OTP. If the number is a mobile number, OTP will be sent via SMS. If it is a landline number,
OTP will be sent via an automated voice call. Please ensure the number doesn’t have an
active WhatsApp service, whether at a personal or Company level before you apply.
● WhatsApp display name: If this is different from the official business name, you need to
provide at least one of the following:
– Link to the website page showing the relationship between the two names.
– Link to social media account pages showing the relationship between the two names
(Facebook, Instagram, Twitter, LinkedIn, etc.).
– Link to digital copies of media articles showing the relationship between the two names.
Mandatory Documents required for Green Tick Verification

11. ● KYC Documents: This includes a copy of the company incorporation certificate
and address proof such as a utility bill or bank statement. Your WhatsApp for
Business service provider will provide a list of acceptable documents basis your
country of incorporation and other criteria.
● Authorized signatory ID proof: This is necessary to confirm the identity of the
person who is authorized to sign on behalf of the business.
● Company logo: This should be in JPEG or PNG format, with dimensions of 2048 x
2048 pixels.
Mandatory Documents required for Green Tick Verification

12. ● The above steps ensure that your business meets the criteria to apply for the green
tick.
● Note: The prerequisites may vary, so always check the most updated
requirements before applying for the Green Tick.
Mandatory Documents required for Green Tick Verification

13. Meta has established specific criteria for granting the green tick, which has evolved
over time. While the exact requirements may vary, common factors include the
account’s notability, media coverage, and public interest.
The Criteria for Verification for WhatsApp Business Green Tick Application?

14. As per cutoff 2021, before initiating the WhatsApp Business account verification
process, ensure you meet the following prerequisites:
● Use the WhatsApp Business API Account: You can’t apply for the Green Tick with
a standard WhatsApp account or the Business App. You need to have a WhatsApp
Business API account, and it must be verified on Facebook Business.
● Set up 2-Step Authentication: You need to have additional security on your
account, which means setting up 2-step authentication.
● Be a registered business: The Green Tick is currently not available for individuals
or business that aren’t incorporated as per local laws. You need to be a registered
business entity to apply.
Prerequisites for the WhatsApp Green Tick Application

15. ● Reach Tier 2 Messaging or higher: It’s recommended that your business reaches
at least Tier 2 messaging level. This refers to the volume and frequency of
messages you send.
● Others: Depending on the availability of all information described in this document,
additional information may be sought by the Meta team before verifying your
account.
Prerequisites for the WhatsApp Green Tick Application

16. There are specific businesses that are not permitted to integrate with WhatsApp
Business API, and subsequently, cannot apply for the Green Tick. Such businesses
include those involved with:
● Drugs and Tobacco products
● Gambling activities
● Alcohol brands
● Weapons and ammunition sales
● Sale, purchase or trading of live animals
Which businesses are not Eligible for a Green Tick on
WhatsApp Business Account?

17. ● Adult products or services
● Medical and healthcare products
● Dating services
● Cryptocurrencies
If your business falls under any of these categories, you would not be able to apply for
a Green Tick on your WhatsApp Business account.
Which businesses are not Eligible for a Green Tick on
WhatsApp Business Account?

18. How to apply for WhatsApp Business Verification Green Tick
(Brand authentication on WhatsApp)
Once the prerequisites are met, you are ready to apply for verification…
Create a Trial account on EnableX here, and request for WhatsApp service.

19. Access WhatsApp Manager
● Open your Facebook Business Manager and navigate through Account >
WhatsApp Accounts > WhatsApp Manager.

20. Navigate To The Profile Section
● To go to your Profile section, navigate to Phone numbers > Settings.

21. Select The Desired Number
● If your account has more than one WhatsApp Business account number (or WABA
number), you need to choose which one you want to get verified.
● Select the appropriate number and then click on Settings for that number.

22. Submit Your Request
Click on Submit Request button. You will be prompted to fill out certain
information. Make sure you fill in all the necessary fields.

23. ● After submitting your request, all you need to do is wait. WhatsApp will review your
application, which may take between 5 to 7 business days. During this time, you’re
free to use your WhatsApp Business account as you normally would.
Wait For Review

24. ● If your application is successful, the green tick will automatically appear on your
WhatsApp Business account.
● If your application is not approved, don’t worry – you can continue to use your
WhatsApp Business account as you usually do, and consider reapplying in the
future.
● And that’s it! You’ve now completed your application for the WhatsApp Business
Verification Green Tick. Best of luck with your application.
Wait For Check The Result

25. If your application for the WhatsApp Business green tick has been turned down, this
means that your account hasn’t met the criteria for the green tick at this point.
Regrettably, there is no option to contest this decision. You will need to wait for a 30-
day period before you can reapply for the verification.
What to Do If Your Green Tick Verification Is Not Approved

26. Increasing your chances of securing the green tick involves:
● Creating an official website and email address
● Running Click-to-WhatsApp ad campaigns
● Maintaining a high-quality rating for your WhatsApp phone number. Our guide will
help you upgrade your messaging tier.
● Elevating your brand awareness via strategic PR campaigns
How to Increase Your Chances of Gaining the Green Tick?

27. ● As an official partner of Meta and a recognized WhatsApp Business API provider,
EnableX offers insights and support crucial to achieving the WhatsApp Green Tick
Verification for your business.
● WhatsApp Business API providers like EnableX facilitate the process of integrating
WhatsApp Business into a company’s existing infrastructure. They provide the
tools necessary to use WhatsApp as a communication channel, such as sending
automated notifications, responding to customer inquiries, and more.
How Can EnableX Assist You in Gaining an Official Business Account?

28. Frequently asked questions:

29. The WhatsApp Business App is a free solution designed for small businesses, while the
WhatsApp Business Platform (which includes the WhatsApp Business API and
WhatsApp Cloud API) is offered through official WhatsApp Business Solution Providers
(BSPs), which are chosen by Meta.
However, only the accounts that use the WhatsApp Business Platform (also known as
WABA accounts) can apply for the green tick verification on WhatsApp Business. Once
these accounts are verified and given the green tick, they become WhatsApp Official
Business Accounts (OBAs). The standard WhatsApp Business App accounts do not
have access to this verification process.
What Is WhatsApp Business Account?

30. Request for WhatsApp Service
To use the WhatsApp for Business API through EnableX, you will need to submit a
service request on EnableX platform.
● SIGN IN to the EnableX Platform. If you don’t have an account yet, you can create
one by signing up [here].
● Navigate to WhatsApp in the left menu bar.
● Select Request in the resulting menu.
● If you want to begin with WhatsApp Business APIs, Click on I WANT WHATSAPP
FOR BUSINESS.
How To Get WhatsApp Business API Account On EnableX

31. How To Get WhatsApp Business API Account On EnableX

32. Setting up a WhatsApp Business Account (WABA) with EnableX allows you to take
advantage of a range of powerful features to enhance your WhatsApp Business
experience.
Once you have submitted the request, EnableX’s support team will contact you to
gather any required information and documentation to get you started with WABA
Registration Process. They may also provide guidance on the setup process and
answer any questions you may have about using the API effectively.
Setup WhatsApp Business Account

33. To use WhatsApp Business API, you need to use WhatsApp as a Service in your Project.
● Navigate to My Dashboard
● Go to My Projects section
● Click on CREATE PROJECT button
● This will take you to a new Form
● Enter the project-related information like project name, application and description.
● Enable WhatsApp in the Channels section.
● Once you have filled in all the necessary information, click on the Create
Project button to create your project.
How to Create a WhatsApp Business API account with
EnableX

34. How to Create a WhatsApp Business API account with
EnableX

35. How to Create a WhatsApp Business API account with
EnableX
● A popup of successful project creation will appear on your screen. To
move further into process click on GET STARTED button.
● If the project creation process fails, review the previous page and ensure that all
mandatory fields are completed.

36. Submit Your Business Information
Once you create a WhatsApp project with EnableX, Now you need to submit your
Business information such as Phone number, Business name and description.
Path# 1
● After creating a new project, from the Acknowledgement Popup, click GET
STARTED.
● The project phone number page will open. Click on ADD NUMBER.

37. Submit Your Business Information
Note: The ADD NUMBER button is displayed until a phone number is added or
requested for purchase, and it disappears afterwards.
Fill & Submit Form
● A new Add Phone number page will open with two tabs: Register New Number and
Add Registered Number.
● Both tabs display a related form, which is explained below:

38. Register New Number
To register a new number with WhatsApp and add it to the project after registration:
● Enter the displayed Account Name, Phone Number, and a Message to Team
EnableX regarding your request.
● Check the checkbox if the phone number is already in use with WhatsApp Business
through another provider, indicating that it needs to be migrated.
● Then, click on PROCEED to submit your request.

39. Register New Number

40. Register New Number
After submitting your phone number registration request, our support team will review
your application and may contact you for any additional information or documentation
required. In case of migration,
your phone number will be delinked from old WABA and link to your WABA with
EnableX. Your Phone number will also be knowns as Brand MSIDN on EnableX Platform.
Once your information is verified, WhatsApp will grant you access to their APIs.

41. ENABLEX
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