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Spca2014 real world business value of social kapic


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Spca2014 real world business value of social kapic

  1. 1. Social Business Value Demystified: Real-World Experiences Edin KapićBeezy
  2. 2. Kapić • SharePoint Architect • Works for Spenta / Beezy in Barcelona, Spain • SharePoint Server MVP • President of Catalonian SharePoint User Group (SUG.CAT) • Pluralsight Author • Spreekt een beetje nederlands ;-) @ekapic
  3. 3. Structureof theTalk •Real-WorldPowerof Social •What’stheFussAboutSocial •Social WhatandWhy •Social SuccessPatterns
  4. 4. Real-World Power of Social
  5. 5. International Postal ArrivalOffice (Madrid Airport)
  6. 6. We have carried out investigations to locate your shipping but we had unsuccessful results, so we can not provide any information about your situation.
  7. 7. Hello Edin, during this morning we will deliver it to your home. Regards. Very angry with Correos: they have my passport since 21stin Barajas, with no further information. I hope it’s not lost.
  8. 8. What’s the Fuss About Social?
  9. 9. What’stheFussAboutSocial? •social[səʊʃl̩] •From Middle French social, from Latin sociālis(“of or belonging to a companion or companionship or association, social”), from socius(“a companion, fellow, partner, associate, ally”) •social networking [səʊʃl̩ nɛtwɜːkɪŋ] •The interaction between a group of people who share a common interest.
  10. 10. What’stheFussAboutSocial? •…In a social organization, employees, customers, suppliers, and all other stakeholders can participate directly in the creation of value. •They contribute to, review, and commenton any phase of the firm’s work.
  11. 11. What’s the Fuss About Social? •Social Computing Can Improve Our Work •A potential 20-25% improvement possible in knowledge worker productivity •$900 billion -$1.3 trillion annual value can be unlocked by social technologies in some sectors •2x better potential value for better enterprise communication and collaboration. Source: The social economy: unlocking value and productivity through social tecnologies
  12. 12. What’s the Fuss About Social? •Keywords •…potential… •…unlocked… •…possible… •…can be… •The technology has little to do with the end result •It’s not“build it and they will come”
  13. 13. Social Whatand Why
  14. 14. Social WhatandWhy •…the new social technology landscape isn't about the technology. It's about building communities, fostering new ways of collaborating, and guidingthese efforts to achieve a purpose.
  15. 15. Social WhatandWhy •Social Can Mean Many Things •People + Activities + Content •Adding Context to Content •Organizing Communities of Knowledge •Filtering the Information Overload •What is Social for You? •No One-Size-Fits-All Answer, sorry •But some hints follow…
  16. 16. Social WhatandWhy •Social Building Blocks Community People Content Activities Objective •Business •Alignment Context •Metadata •Relationship Guidance •Governance •Maturity
  17. 17. Social WhatandWhy •Business objectives? •To better understand market shifts •To identify internal talent •To improve visibility into operations •To improve strategy development Source: 2013 MIT Sloan Management Review and Deloitte Social Business Study
  18. 18. Social Success Patterns
  19. 19. Social SuccessPatterns •The emergence of socially connected enterprises isn’t fast •More than half of respondents gave their company a score of 3 or below (out of 10) Source: 2013 MIT Sloan Management Review and Deloitte Social Business Study
  20. 20. Social SuccessPatterns •Companies are facing common barriers •Lack of an overall strategy (28%), too many competing priorities (26%) and lack of a proven business case or strong value proposition (21%) Source: 2013 MIT Sloan Management Review and Deloitte Social Business Study
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  22. 22. Social Success Patterns •In our Beezy deployments we have observed some repeating patterns in how companies embrace social successfully •Enterprise Culture Matters •Benefit the Right People •Measure the Right Things •Align with the Business •No Sponsors, No Go •Start Small, Keep Going •Metadata, Metadata, Metadata
  23. 23. Enterprise CultureMatters •Theenterpriseculturemustshiftfor social to work •ChangeManagement is a veryimportant issuehere •“Peopleshouldbe working, nottalking” mindset
  24. 24. BenefittheRightPeople •What’sIn ItFor Me (WIIFM) Factor •Theemployeesmustperceivethebenefitsof usingsocial in theworkplace •How will this make their jobs and lives easier? •EarlyAdoptersarevaluable •ResistancevsMotivation
  25. 25. •Return on Investment (ROI) •Social ROI = Benefitof Social / Costof Social •Cost of Social = Software Cost + Adoption Cost •Benefit of Social = ? MeasuretheRightThings
  26. 26. MeasuretheRightThings •Thecruxof Social ROI is calculatingthebenefit •Qualitative •(bettercontext for decision-making, employeemotivation) •Quantitative •(# of issuesraised, emailload, diskusage)
  27. 27. MeasuretheRightThings Richter et al, 2013, Success Measurement of Enterprise Social Networks # QuestionsAsked Timeto Onboard New Employees % of LabeledContent Qualityof PublishedContent
  28. 28. AlignwiththeBusiness •Takeanexistingbusinessprocessandintroducesocial •Social should fit naturally into the flow of work •Do notcomplement, replace
  29. 29. No Sponsors, No Go •No executiveinvolvementmeansno social commitment •Someindustries aremoreresistantto social •Trya pilot in a non-essentialbusinessprocess •Engagetop management in social activities WinExecutiveSupportfor SharePoint Social (Richard Harbridge)
  30. 30. No Sponsors, No Go
  31. 31. StartSmall, KeepGoing •Do nottryto cover thewholecompany atonce •Don’t“bet thefarm”
  32. 32. Metadata, Metadata, Metadata •Social doesn’treplaceMetadata •Folksonomy/ Taxonomy
  33. 33. Metadata, Metadata, Metadata •What’sthefuture? •Social Exhaustion •Moremetadatain social •Moresocial governance •IMHO •Moreknowledgeextractionfromsocial content •Moreautomatedsocial tools
  34. 34. Metadata, Metadata, Metadata vNext
  35. 35. Metadata, Metadata, Metadata
  36. 36. Metadata, Metadata, Metadata
  37. 37. Summary
  38. 38. Summary •Social is hugeproductivityenabler •Be prepared •Social is becomingmature •Leveragesuccesspatterns •Avoidcommonpitfalls •It’snotabouttechnology, it’saboutcultureandchange
  39. 39. Questions? Vragen? @ekapic