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The game of fundraising and community engagement seems to be constantly shifting. New tools, new trends, new challenges all seem to be vying for attention, and charities are being held to account for every penny spent and every hour worked and volunteered. How do you tie together traditional fundraising with the brave new world of fundraising and campaign-building online? Learn why online giving is an extension of everything you already know, and why most of us could improve both our online and offline fundraising using techniques that are as ‘old as the hills’. Finally, discover why online fundraising actually emphasizes the need for proper and targeted traditional offline fundraising, marketing, and communications.
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Everything Old is New Again: The Fundamentals of Fundraising in the Digital World
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Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
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Iedc wwgd final
1. WHAT WOULD GOOGLE DO?
Rethinking Economic Development
In the Internet Age
Tuesday, September 28, 2010
IEDC Annual Conference in Columbus
2. A Word About The Book
and “Google Rules”
Charles FitzGibbon, VP,
Business Development
Journal Communications
3. Team “And-atalio”
Andy Levine…President, DCI
• Specialized in marketing places
• Work with 400+ cities, regions, states
and countries since 1960.
Anatalio Ubalde, CEO, GIS Planning Inc. &
ZoomProspector.com
• Invented Web GIS for E.D. Site Selection
• Current clients in 42 states + majority of
top 100 cities + small communities
4. Team “Ben-Jen”
Ben Wright, CEO, Atlas Advertising
• Former practitioner, in ED Marketing since
1993
• Specializes in branding, websites, GIS, and
prospect management for ED
• Tucks i-Phone in at night
Jennifer Wakefield, Director of Public
Relations, Metro Orlando EDC
• Accredited in Public Relations, 10 years in PR,
Adjunct Instructor
• Economic Development Marketing > 4 years
5. Google Rule #1
EVERYBODY NEEDS
GOOGLE JUICE
“It isn’t what you say about yourself. It’s
what Google says about you.”
Chris Anderson,
Author, The Long Tail
6. WHAT’S GOOGLE JUICE?
• The magic elixir that
makes Google value you
more because the world
values you more
• If your website can’t be
found, you might as well
not exist
7. DO I HAVE GOOGLE JUICE?
Log-in to Google and search for:
• Your Community Name + “Economic Development”
• Your Community Name + “Business,” “Business
Expansion,” “Business Relocation,” “Demographics,”
“Foreign Direct Investment,” “Incentives,” “Maps,”
“Office Space,” “Site Selection,” “Workforce”
• Your Organization Name (including variations and
misspellings)
8. RATING YOUR “GJQ”
(Google Juice Quotient)
NO JUICE = No Sign Of Your Website On The
First Page Of Search Results
GOOGLEY = Website Consistently In The First
Page of Search Results
GOOGLIER = In Top Five Results
GOOGLIEST = We’re #1
9. HOW DO I GET MORE GOOGLE JUICE?
Four Rules
1. Get Others To Link To Your Website…Google
will notice their links and give you more juice.
2. Keyword Content…Identify keywords
prospects use to search for you and
prominently display.
3. Avoid Fancy Technology That’s Makes Your
Site “Dance And Sing”…Google won’t recognize
this and it will annoy prospects.
4. Give Every Page A Logical, Permanent Address
10. Google Rule #2
MIDDLEMEN ARE DOOMED
“For all middlemen the clock is ticking and
the question of value is looming.”
Jeff Jarvis, Author,
What Would Google Do?
11. Do you get value for what you pay
these people? Are they worth it? (page 74)
• Car salesmen • Advertising agencies
• Insurance brokers • Travel agents
• Head hunters • Real estate agents
12. According to Jeff Jarvis:
• Real estate agents are more distrusted than
tabloid writers
• “Eliminate advertising. Or at least fire your ad
agency.”
• “…travel agents (oh, sorry, they’re already
nearly extinct.”
16. Google Rule #3
DO WHAT YOU DO BEST AND
LINK TO THE REST
“…the link forces specialization.”
Jeff Jarvis, Author,
What Would Google Do?
17. From general to specialized
• Linking is changing the structure – moving
generalization in media to specialization
• Specialization creates:
– Stronger USP’s
– Mass of “niches”
– Opportunities for collaboration
18. Examples of ED’s leveraging what
others do best
Mapping =
Google Mashup
Real Estate =
Third Party
19. Google Rule #4
BE A PLATFORM & LISTEN
“Stop callin’, stop callin’,
I don’t wanna talk anymore.”
Lady Gaga
“Telephone”
27. How To
• Give a talk at an industry conference
explaining something that has value to the
attendees; develop relationships with them.
• Make sure your websites are linked from/to
the right partners.
• Grow your social network.
• Join online industry and economic
development networks.
• Grow where the networks are largest.
• Be where the networks are specialized.
31. How To
• Hire more people.
• Fly more places.
• Buy more ads.
• Distribute your online presence.
• Widgitize your organization.
• Be where your customers are.
• Create EDO profiles/pages on social
media networks. Add value on them to
customers seek you out.
32. Being Distributed
• Create value within the networks you occupy.
Make sure you’re are a node in the network
that each time it’s touched the other nodes
get value.
• Be where your customers are.
• If you are small be a part of something big: a
network (page 56)
• Create something so great that others
distribute it.
33. Build a Digital Ambassador Program
• Identify savvy executives
in your community with
social media followings
• Provide with frequent
updates that they can
tweet, blog and share to
their networks
34.
35. Google Rule #6
ANSWERS ARE
INSTANTANEOUS
“Fast is better than slow.”
Ten Things Google Has
Found To Be True
36. “Comprehensive List of Major
Private Sector Employers
with Headcount”
Dennis Donovan
WDG Consulting
ED Organization Easy to Difficult to Not
Website Find Find Found
Airdrie Economic Development
Athens County Economic
Development Council
Iowa City Area Development
Kilgore Economic Development
Corporation
Metro MSP
The Indy Partnership
37. “A Map That Shows
Your Location in the Context
Kathy Mussio of Surrounding States.”
Atlas Insight LLC
ED Organization Easy to Difficult to Not
Website Find Find Found
Airdrie Economic Development
Athens County Economic
Development Council
Iowa City Area Development
Kilgore Economic Development
Corporation
Metro MSP
The Indy Partnership
38. “List of Four-Year and
Two-Year Colleges with
Joe Lacy Enrollment Stats”
Biggins, Lacy & Shapiro
ED Organization Easy to Difficult to Not
Website Find Find Found
Airdrie Economic Development
Athens County Economic
Development Council
Iowa City Area Development
Kilgore Economic Development
Corporation
Metro MSP
The Indy Partnership
39. “Contact information (direct
telephone line and email) for
Jason Hickey
senior economic developers”
Hickey & Associates, LLC
ED Organization Website Easy to Difficult Not
Find to Find Found
Airdrie Economic Development
Athens County Economic
Development Council
Iowa City Area Development
Kilgore Economic Development
Corporation
Metro MSP
The Indy Partnership
40. All Consultants “A Concise List of Economic
Surveyed Development Incentives”
ED Organization Website Easy to Difficult Not
Find to Find Found
Airdrie Economic Development
Athens County Economic
Development Council
Iowa City Area Development
Kilgore Economic Development
Corporation
Metro MSP
The Indy Partnership
41. Google Rule #7
YOUR CUSTOMERS ARE
YOUR AD AGENCY
“In the 20th century, we did monologue
marketing. In the 21st century, we’ve
moved to dialogue. Customers…will not
tolerate not being heard”
Source: John Hayes,
CMO, American Express
43. Your Customers are varied – use
them to develop and tell the story
• Real estate devleopers/brokers = inventory
experts
• Local bloggers = local insight and color
• Local CEO’s = your sales team
• Site Selectors = the translators of your
message
47. Summing It Up
1. Everybody Needs 5. Join a Network &
Google Juice Think Distributed
2. Middlemen Are 6. Answers are
Doomed Instantaneous
3. Do What You Do 7. Your Customers
Best and Link to Are Your Ad
the Rest Agency
4. Be A Platform & 8. Make Mistakes
Listen Well
48. Thank You!!!
•For a copy of this presentation, visit
Slideshare.net/?
•Presenter emails:
• Andy Levine: andy.levine@aboutdci.com / twitter:
@AboutDCI
• Anatalio Ubalde: ubalde@gisplanning.com / twitter:
@ZoomProspector
• Jennifer Wakefield:
jennifer.wakefield@orlandoedc.com
• Ben Wright: benw@atlas-advertising.com / twitter:
@atlasad
• Charles FitzGibbon: cfitzgibbon@jnlcom.com