In this webinar we'll explore proven strategies that increase results while saving time and money through an easy three-prong approach and real-life examples from other associations.

1. What We Learned From Sending 685,163,990 Emails Last Year Jeanette Arrighi, MBA Marketing Strategy Manager

4. 685,163,990 Whoa!! That’s a lot of emails!

6. What YOU Will Learn From Us Sending 685,163,990Emails Last Year Relevancy is key to delivering effective emails. Utilizing data you already have to send messages your members want. Integrated email marketing results in better data integrity.

7. Tactics used by organizations to improve relevancy

8. Relevancy

13. Right Person Create a strong subscription form Frequency Topics they are most interested in Format HTML, Text, Mobile-Friendly

16. Right Message

18. Right Time

19. Relevancy Rocks Right person Effective subscription form Right message Leveraging data from your AMS Right time Analytics go a long way…but there is more to this

20. Engagement

22. Dear Madilyn, Dear Madilyn,

23. Membership Welcomes

24. Triggered Emails Time Action based Transactional

30. Better for You, Better for Your Members Improve staff efficiency Grow renewal rate Customizing the member experience Increase engagement

31. Data Integrity

32. Automation is not just for outgoing emails!

34. Improve Member Services

35. Right person, right message, right time Increases open and click-thru rates Improves ISP reputation Reduces fake spam flags **Improves deliverability**

36. “The Informz integration with our AMS brings real-time data from our AMS into Informz, and writes back email activity information to the individual member records. Informz offers us an intuitive and easy-to-use interface and features like dynamic segmentation of messages and reporting that will help us to bring our e-marketing to the next level.” American Massage Therapy Association

37. Questions? advisor@informz.com Follow us online: www.twitter.com/informz www.slideshare.net/informz