Email marketing is an expression of marketing that can make the customers on your email list aware of new products, discounts, and other services.

1. Email Marketing

2. Agenda
What is Email-Marketing ?
What are the types in Email Marketing ?
why email marketing is important?
pros and cons of email marketing
Best email marketing services

3. What is Email-Marketing ?
 Email marketing is a way to promote products or services through
email.
Email marketing is a top digital media channel, and it is important
for customers’ acquisition and retention.
 And your goal is simply
get traffic your website
(or)
increase your sales
(or)
promote anything

4. 3 Important Types of Email Marketing
Email Newsletters
Transactional Emails
Behavioral Emails

5. Email Newsletters
The email newsletter is a one-off communication that can be used to send
promotional messages, important account information, product updates, and more.
Done well, an email newsletter will help build brand recognition and awareness.
Behavioral Emails
Behavioral emails are targeted messages based on a user’s behavior.
Simply put, what behavioral email boils down to is this: personalization. By getting to
know your customers and creating buyer personas, you can tailor your emails to be
relevant to where customers are in the buying cycle.
Transactional Emails
Email receipts, invoices, billing statements, order confirmations are examples of
transactional emails. They are triggered by user behavior.

6. why email marketing is important?
80% of content marketers use email marketing
55% of companies generate more than 10 percent of sales
from emails
42% of business say email is one of their most effective lead
generation channels
88% of marketers say email marketing is brining them a
positive ROI

7. Email drives conversions
Average click–through rate of an email campaign is
around 3%
Average click-through rate from a tweet is around 0.5%
6X

8. pros and cons of email marketing
 Building relationships with
customers.
 Boosting brand awareness.
 Promoting your content.
 Generating leads.
 Marketing your products.
 Saving money.
 Reaching a large audience.
 Getting marked as spam.
 Having trouble reaching the right
audience.
 Limiting creativity options.

9. Best email marketing services
 Benchmark Email
 Benchmark has a free plan that allows you to send up to 250 emails per month to an unlimited
number of subscribers. Benchmark also offers features such as a drag-and-drop editor, email
templates and the option to use custom HTML to build your own email designs.
 Mailchimp
 Mailchimp is a popular option because it provides a full-featured service for free. The Free
Forever plan allows users to send up to 12,000 monthly emails to 2,000 contacts, and offers
paid plans that support more emails and subscribers. Mailchimp is easy to use and has plenty of
customizable options, as well as key features such as list segmentation and automation.
 Constant Contact
 sendinblue