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What we should take for granted
in online communities




The building blocks of Distributed Social Networking (DiSo)

Presented at Community 2.0 by Chris Messina
Las Vegas, May 14, 2008
Overview
Overview

• My background
Overview

• My background
• Enemies of social networking
Overview

• My background
• Enemies of social networking
• Why were the silos built?
Overview

• My background
• Enemies of social networking
• Why were the silos built?
• The web citizen
Overview

• My background
• Enemies of social networking
• Why were the silos built?
• The web citizen
• The building blocks
Overview

• My background
• Enemies of social networking
• Why were the silos built?
• The web citizen
• The building blocks
• The DiSo Project
My background
CivicSpace
A network of grassroots political organizing sites
Spread Firefox
A vast collective of volunteer marketers
BarCamp
A worldwide community around unstructured events
Flock
A browser for the distributed social web
Coworking
A loose network of shared workspaces
Citizen Agency
Consultancy focused on community “in-reach” marketing
DiSo Project
Open source, distributed social networking infrastructure
Spot the trend?
The Starfish and the Spider
The Unstoppable Power of Leaderless Organizations
Enemies of social
networking
Consuming




Participating



  Source: groundswell.forrester.com
Consuming




Participating



  Source: groundswell.forrester.com
Consuming




Participating



  Source: groundswell.forrester.com
Enemy No 1.

Signing up for
 a new account
Enemy No 2.

Adding friends
Enemy No 2½.

Inviting friends
✖
✔
Enemy No 3.

Profiling-filling,
 linking your services
Satisfaction
Satisfaction
FriendFeed
Enemy No 4.

multiplying inboxes
 & BACN
“Email you want, but not right now.”
Enemy No 5.

Finding & joining
 your groups
Viddler
Enemy No 6.

Duplicating content
10 Interesting Things I Learned About Ansel Adams
            by Thomas Hawk, Some rights reserved.
Copyright © 2008, Six Apart
Why were the
silos built?
bands

                   college students


                   professionals


All about the niches bitches!
everyone!

                             everyone!


                             everyone! (w/ a job)


Then niche sites traded focus to serve “everyone”
                        :(
System-centric
design
System-centric
value
Source: Le Monde
Source: Mick Hagen (mickhagen.com)
Users are not the
same thing as
customers!
The web citizen
the web citizen
has identity
the web citizen
has provenance
the web citizen
has friends
the web citizen
has enemies
the web citizen
has agency
The building blocks
Activities
noun verb noun [context]
Chris tweeted Niches bitches! from SMS
Chris bought 300 from Amazon.com
FriendFeed
Contacts, friends
 & identity
Dopplr
Pownce
Google Friend Connect
Messaging &
 notifications
Twitter
Brightkite
Permissions
Basecamp
Plaxo Pulse
Flickr & Yahoo! Mash
Brightkite
Fire Eagle & Dopplr
Groupings
barackobama.com
Upcoming
The DiSo Project
More...


http://diso-project.org

http://groups.google.com/group/diso-project
http://diso.googlecode.com
http://ma.gnolia.com/groups/diso
http://flickr.com/groups/diso
http://slideshare.net/group/diso
Me


http://factoryjoe.com

http://twitter.com/factoryjoe
http://flickr.com/photos/factoryjoe
http://citizenagency.com
Me


http://factoryjoe.com

http://twitter.com/factoryjoe
http://flickr.com/photos/factoryjoe
http://citizenagency.com
http://vidoop.com
End.




Neural network images by Mark Miller

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