The document discusses OpenID and OAuth for consumer web applications, emphasizing the importance of third-party authentication and user identity management. It highlights Plaxo's success in leveraging these technologies to improve user experience and conversion rates. The presentation also explores trends in user preferences for online identity and the technical aspects of implementing these authentication methods.

1. OpenID & OAuth for the
Consumer Web
Chris Messina
David Primmer
Eric Sachs
Ping Cloud Identity Summit
Keystone, CO
July 20, 2010

2. Agenda
• The Value
• The Technology
• The Future
• Breakouts

3. Agenda
• The Value
• The Technology
• The Future
• Breakouts

4. The Value

5. What

17. chris.messina@gmail.com
••••••••••

22. Why support third party auth?
(Answers that relying parties should care about!)
• Who do you want to be, in this context?
• Who do you want to hang out with (in this context)?
• How can we be instantly relevant and meet your needs
with minimal effort?
• What kind of handles and scaffolding can we provide to make it
easier to create social interaction?
22

23. Why

24. Plaxo’s 92% Success Story

26. Spot the problem?

27. Second Brain

28. Evil Bad Brain

36. Plaxo’s 92% success story
• specially-crafted email to Gmail users
• Gmail users likely to have Google profile & address book
• one-click sign up and address book import
• also requests name, verified email address

37. Plaxo’s 92% success story
• Better for the user: higher success rate with no password anti-
pattern
• Better for the provider: Happy users and no automated data
scraping
• Better for the site: Higher conversion rate; more informed social
graph

38. + + Portable Contacts

40. Photo by Teresa Stanton

41. Unique OpenID Relying Parties
As of July 1, 2009
50,000
40,000
30,000
20,000
10,000
0
5
06
06
06
6
07
07
07
7
08
08
08
8
09
09
/0
/0
/0
/0
1/
4/
7/
1/
4/
7/
1/
4/
7/
1/
7/
10
10
10
Data from Janrain
10

42. 1 Billion+ OpenIDs

43. Janrain

44. OpenID usage trends (Janrain)
OpenID Providers on UserVoice
34% 33%
10%
15%
8%
Google Facebook Yahoo! Other
Twitter
Data from Janrain, May 2010

45. OpenID usage trends (Janrain)
OpenID Providers on Interscope Records
8%
12%
12%
52%
6%
10%
Google Facebook Yahoo! Other
Twitter MySpace
Data from Janrain, May 2010

46. OpenID usage trends (Janrain)
OpenID Providers on sulit.com.ph
10%
24%
1%
64%
Google Facebook Yahoo! Other
Chart from Janrain, January 2009

47. OpenID usage trends (Janrain)
Sign in preferences across all properties
23.5%
Google
38.8%
Facebook
Yahoo!
Other (MySpace, Windows Live, AOL, etc)
13.0%
Twitter
5.8%
18.9%
Data from Janrain, May 2010

48. Gigya

49. Third-party authentication usage trends (Gigya)
Sign in preferences across all Gigya properties
Source: Gigya, June 2010

50. Third-party authentication usage trends (Gigya)
Sign in preferences across entertainment sites
Source: Gigya, June 2010

51. Third-party authentication usage trends (Gigya)
Sign in preferences across news sites
Source: Gigya, June 2010

52. Third-party authentication usage trends (Gigya)
Sign in preferences across B2B sites
Source: Gigya, June 2010

53. Echo

54. Source: Echo, March 2010

55. What does this tell us?
54

56. What does this tell us?
• People use different identities for different purposes
54

57. What does this tell us?
• People use different identities for different purposes
• Ultimately choice and competition is a good thing to foster in this
early landscape
54

58. What does this tell us?
• People use different identities for different purposes
• Ultimately choice and competition is a good thing to foster in this
early landscape
• Digital identity is in its infancy; it’s too early to pick the winners
54

59. What does this tell us?
Basecamp Lady Gaga

61. +

62. Totals
Janrain OAuth 32%
OpenID 48%+
Gigya OAuth 62%
OpenID 38%
Echo OAuth 35%
OpenID 64%

63. It’s inevitable

64. conversion, convenience, costs

65. service

66. How

67. NASCAR

72. Photo by larry wfu

73. Photo by Vaguely Artistic

85. XAuth

91. WebFinger

92. WebFinger

93. The Hammer Stack
Discovery for the open web

94. How WebFinger works
Enter email: Email Lookup

95. How WebFinger works
Enter email: chris.messina@gmail.com Lookup

96. How WebFinger works
Enter email: chris.messina@gmail.com Lookup

97. How WebFinger works
Discovering a user’s WebFinger profile
chris.messina@gmail.com

98. How WebFinger works
Discovering a user’s WebFinger profile
chris.messina@gmail.com
{
domain

99. How WebFinger works
Discovering a user’s WebFinger profile
chris.messina@gmail.com
{
domain

100. How WebFinger works
Use host meta to retrieve an LRDD document
$curl http://gmail.com/.well-known/host-meta

101. How WebFinger works
Use host meta to retrieve an LRDD document
$curl http://gmail.com/.well-known/host-meta

102. How WebFinger works
Use host meta to retrieve an LRDD document
$curl http://gmail.com/.well-known/host-meta

103. How WebFinger works
Server returns LRDD document
<?xml version='1.0' encoding='UTF-8'?>
<XRD xmlns='http://docs.oasis-open.org/ns/xri/xrd-1.0'
xmlns:hm='http://host-meta.net/xrd/1.0'>
<hm:Host xmlns='http://host-meta.net/xrd/1.0'>gmail.com</hm:Host>
<Link rel='lrdd'
template='http://www.google.com/s2/webfinger/?q={uri}'>
<Title>Resource Descriptor</Title>
</Link>
</XRD>

104. How WebFinger works
Server returns LRDD document
<?xml version='1.0' encoding='UTF-8'?>
<XRD xmlns='http://docs.oasis-open.org/ns/xri/xrd-1.0'
xmlns:hm='http://host-meta.net/xrd/1.0'>
<hm:Host xmlns='http://host-meta.net/xrd/1.0'>gmail.com</hm:Host>
<Link rel='lrdd'
template='http://www.google.com/s2/webfinger/?q={uri}'>
<Title>Resource Descriptor</Title>
</Link>
</XRD>

105. How WebFinger works
Plugin acct: into URI Template
http://www.google.com/s2/webfinger/?q={uri}

106. How WebFinger works
Plugin acct: into URI Template
chris.messina@gmail.com
http://www.google.com/s2/webfinger/?q={uri}

107. How WebFinger works
Plugin acct: into URI Template
acct:chris.messina@gmail.com
http://www.google.com/s2/webfinger/?q={uri}

108. How WebFinger works
Plugin acct: into URI Template
http://www.google.com/s2/webfinger/?q={uri}
acct:chris.messina@gmail.com

109. How WebFinger works
Plugin acct: into URI Template
http://www.google.com/s2/webfinger/?q={uri}
acct:chris.messina@gmail.com

110. How WebFinger works
Retrieve WebFinger document
$curl http://www.google.com/s2/webfinger/?q=acct:chris.messina@gmail.com

111. How WebFinger works
Retrieve WebFinger document
$curl http://www.google.com/s2/webfinger/?q=acct:chris.messina@gmail.com

112. How WebFinger works
Retrieve WebFinger document
$curl http://www.google.com/s2/webfinger/?q=acct:chris.messina@gmail.com

113. How WebFinger works
XRD Profile
<?xml version='1.0'?>
<XRD xmlns='http://docs.oasis-open.org/ns/xri/xrd-1.0'>
<Subject>acct:chris.messina@gmail.com</Subject>
<Alias>http://www.google.com/profiles/chris.messina</Alias>
<Link rel='http://portablecontacts.net/spec/1.0'
href='http://www-opensocial.googleusercontent.com/api/people/'/>
<Link rel='http://webfinger.net/rel/profile-page'
href='http://www.google.com/profiles/chris.messina'
type='text/html'/>
<Link rel='http://microformats.org/profile/hcard'
href='http://www.google.com/profiles/chris.messina'
type='text/html'/>
<Link rel='http://gmpg.org/xfn/11'
href='http://www.google.com/profiles/chris.messina'
type='text/html'/>
<Link rel='http://specs.openid.net/auth/2.0/provider'
href='http://www.google.com/profiles/chris.messina'/>
<Link rel='describedby'
href='http://www.google.com/profiles/chris.messina'
type='text/html'/>
<Link rel='describedby'
href='http://s2.googleusercontent.com/webfinger/?q=chris.messina%40gmail.com&amp;fmt=foaf'
type='application/rdf+xml'/>
<Link rel='http://schemas.google.com/g/2010#updates-from'
href='http://buzz.googleapis.com/feeds/102034052532213921839/public/posted'
type='application/atom+xml'/>
</XRD>

114. How WebFinger works
XRD Profile
<?xml version='1.0'?>
<XRD xmlns='http://docs.oasis-open.org/ns/xri/xrd-1.0'>
<Subject>acct:chris.messina@gmail.com</Subject>
<Alias>http://www.google.com/profiles/chris.messina</Alias>
<Link rel='http://portablecontacts.net/spec/1.0'
href='http://www-opensocial.googleusercontent.com/api/people/'/>
<Link rel='http://webfinger.net/rel/profile-page'
href='http://www.google.com/profiles/chris.messina'
type='text/html'/>
<Link rel='http://microformats.org/profile/hcard'
href='http://www.google.com/profiles/chris.messina'
type='text/html'/>
<Link rel='http://gmpg.org/xfn/11'
href='http://www.google.com/profiles/chris.messina'
type='text/html'/>
<Link rel='http://specs.openid.net/auth/2.0/provider'
href='http://www.google.com/profiles/chris.messina'/>
<Link rel='describedby'
href='http://www.google.com/profiles/chris.messina'
type='text/html'/>
<Link rel='describedby'
href='http://s2.googleusercontent.com/webfinger/?q=chris.messina%40gmail.com&amp;fmt=foaf'
type='application/rdf+xml'/>
<Link rel='http://schemas.google.com/g/2010#updates-from'
href='http://buzz.googleapis.com/feeds/102034052532213921839/public/posted'
type='application/atom+xml'/>
</XRD>

116. How WebFinger works
XRD Profile
<?xml version='1.0'?>
<XRD xmlns='http://docs.oasis-open.org/ns/xri/xrd-1.0'>
<Subject>acct:chris.messina@gmail.com</Subject>
<Alias>http://www.google.com/profiles/chris.messina</Alias>
<Link rel='http://portablecontacts.net/spec/1.0'
href='http://www-opensocial.googleusercontent.com/api/people/'/>
<Link rel='http://webfinger.net/rel/profile-page'
href='http://www.google.com/profiles/chris.messina'
type='text/html'/>
<Link rel='http://microformats.org/profile/hcard'
href='http://www.google.com/profiles/chris.messina'
type='text/html'/>
<Link rel='http://gmpg.org/xfn/11'
href='http://www.google.com/profiles/chris.messina'
type='text/html'/>
<Link rel='http://specs.openid.net/auth/2.0/provider'
href='http://www.google.com/profiles/chris.messina'/>
<Link rel='describedby'
href='http://www.google.com/profiles/chris.messina'
type='text/html'/>
<Link rel='describedby'
href='http://s2.googleusercontent.com/webfinger/?q=chris.messina%40gmail.com&amp;fmt=foaf'
type='application/rdf+xml'/>
<Link rel='http://schemas.google.com/g/2010#updates-from'
href='http://buzz.googleapis.com/feeds/102034052532213921839/public/posted'
type='application/atom+xml'/>
</XRD>

117. How WebFinger works
XRD Profile
<?xml version='1.0'?>
<XRD xmlns='http://docs.oasis-open.org/ns/xri/xrd-1.0'>
<Subject>acct:chris.messina@gmail.com</Subject>
<Alias>http://www.google.com/profiles/chris.messina</Alias>
<Link rel='http://portablecontacts.net/spec/1.0'
href='http://www-opensocial.googleusercontent.com/api/people/'/>
<Link rel='http://webfinger.net/rel/profile-page'
href='http://www.google.com/profiles/chris.messina'
type='text/html'/>
<Link rel='http://microformats.org/profile/hcard'
href='http://www.google.com/profiles/chris.messina'
type='text/html'/>
<Link rel='http://gmpg.org/xfn/11'
href='http://www.google.com/profiles/chris.messina'
type='text/html'/>
<Link rel='http://specs.openid.net/auth/2.0/provider'
href='http://www.google.com/profiles/chris.messina'/>
<Link rel='describedby'
href='http://www.google.com/profiles/chris.messina'
type='text/html'/>
<Link rel='describedby'
href='http://s2.googleusercontent.com/webfinger/?q=chris.messina%40gmail.com&amp;fmt=foaf'
type='application/rdf+xml'/>
<Link rel='http://schemas.google.com/g/2010#updates-from'
href='http://buzz.googleapis.com/feeds/102034052532213921839/public/posted'
type='application/atom+xml'/>
</XRD>

118. Putting it together
Making OpenID easier using an email address
Enter email: Email Connect
Lookup

119. Putting it together
Making OpenID easier using an email address
Enter email: Email Connect

120. Putting it together
Making OpenID easier using an email address
Enter email: chris.messina@gmail.com Connect

121. Putting it together
Making OpenID easier using an email address
Enter email: chris.messina@gmail.com Connect

123. Putting it together
Making OpenID easier using an email address
Signed in as: Chris Messina


124. Putting it together
Making OpenID easier using an email address
Signed in as: Chris Messina


125. Connect

126. The anatomy of connect
...according to David Recordon
95 Source O’Reilly Radar.

127. The anatomy of connect
...according to David Recordon
• Profile (identity, accounts, profiles)
95 Source O’Reilly Radar.

128. The anatomy of connect
...according to David Recordon
• Profile (identity, accounts, profiles)
• Relationships (followers, friends, contacts)
95 Source O’Reilly Radar.

129. The anatomy of connect
...according to David Recordon
• Profile (identity, accounts, profiles)
• Relationships (followers, friends, contacts)
• Content (posts, photos, videos, links)
95 Source O’Reilly Radar.

130. The anatomy of connect
...according to David Recordon
• Profile (identity, accounts, profiles)
• Relationships (followers, friends, contacts)
• Content (posts, photos, videos, links)
• Activity (poked, bought, shared, blogged)
95 Source O’Reilly Radar.

131. The anatomy of connect
...according to David Recordon
• Profile (identity, accounts, profiles)
• Relationships (followers, friends, contacts)
• Content (posts, photos, videos, links)
• Activity (poked, bought, shared, blogged)
• Goal: Discovery of new people and content
95 Source O’Reilly Radar.

132. Connect

133. Agenda
• The Value
• The Technology
• The Future
• Breakouts