The ability to recognize what your brand can and can't learn from startups is key to an authentic, successful marketing strategy. There are hard truths to working at a large, legacy brand, and those companies should fully understand the inherent limits that come along with them. Katherine Patterson of GE Healthcare will discuss why every bandwagon isn't worth jumping on, and how to determine the right amount of experimentation for your brand without losing sight of your marketing goals
Four Powerful Marketing Concepts from Digital SummitZachary Nelson
During Digital Summit Kansas City, four big marketing concepts were discussed throughout breakout sessions and by presenters. This presentation is a high-level overview of those concepts.
How to Rectify Flaws in the Creative ProcessDes Hague
A review of the book titled " Winning the Brain Game; Fixing the 7 Fatal Flaws of Thinking” by Matthew May, which explores key ways to approach innovation.
This presentation provides an overview of the 5 key pillars to achieving success in a startup company and is a top line summary of the book "Startup Ignition".
The reality is that market success cannot be achieved with faster, better, cheaper. Real breakthrough and sustained market growth requires differentiation. Differentiation in the way problems are solved, value is delivered and the market opportunity is addressed.
DCS: Jill Konrath "Using Conent to Establish Sales Credibility"G3 Communications
Jill Konrath, author of the new book Snap Selling, shares insights into how successful sales executives can be “invaluable” by using relevant content and thought leadership to sell value and “become the expert clients can’t live without.”
Gameover: how to validate demand and launch to rabid fans on day oneSean Tierney
These are slides from a talk Sean Tierney did for GameColab on 8/1/13 teaching concepts of Lean Startup, Customer Development, Lifecycle Marketing and Marketing Automation in the realm of game development.
Four Powerful Marketing Concepts from Digital SummitZachary Nelson
During Digital Summit Kansas City, four big marketing concepts were discussed throughout breakout sessions and by presenters. This presentation is a high-level overview of those concepts.
How to Rectify Flaws in the Creative ProcessDes Hague
A review of the book titled " Winning the Brain Game; Fixing the 7 Fatal Flaws of Thinking” by Matthew May, which explores key ways to approach innovation.
This presentation provides an overview of the 5 key pillars to achieving success in a startup company and is a top line summary of the book "Startup Ignition".
The reality is that market success cannot be achieved with faster, better, cheaper. Real breakthrough and sustained market growth requires differentiation. Differentiation in the way problems are solved, value is delivered and the market opportunity is addressed.
DCS: Jill Konrath "Using Conent to Establish Sales Credibility"G3 Communications
Jill Konrath, author of the new book Snap Selling, shares insights into how successful sales executives can be “invaluable” by using relevant content and thought leadership to sell value and “become the expert clients can’t live without.”
Gameover: how to validate demand and launch to rabid fans on day oneSean Tierney
These are slides from a talk Sean Tierney did for GameColab on 8/1/13 teaching concepts of Lean Startup, Customer Development, Lifecycle Marketing and Marketing Automation in the realm of game development.
A general framework for early stage sales. This presentation includes a 50,000 ft view of how to obtain your first client, make your first sales hire, seek and establish product market fit, and establish a scalable sales process and revenue from nothing. This presentation is ideal for early stage sales hires and founder-led selling.
How Products Are Imagined, Built and Launched - by Lindsay BayukLindsay Bayuk
A great product is at the core of any successful startup. As Infusionsoft’s Director of Product – Lindsay Bayuk knows how great products are imagined, built and launched and in her talk she will give the audience a crash course in great products.
Productivity tips from CMOs for CMOs. Chief marketing officers are extremely busy, so any tips they can get to improve productivity is a good thing. Here CMOs can get tips to improve their productivity from other CMOs and other marketing leaders.
A presentation I gave at the second Startup Growth Manchester event. It's based on the important pre-requisites each startup must match if they are to become world-class companies.
Marketing tactics layered on a flawed foundation will fail. This presentation outlines what the foundational elements of a growth strategy are and how to leverage them in your startup marketing and sales efforts.
Marketing Experiments | Test your marketing techniques for effective resultsRon Bentata
Nowadays, marketing is much easier than in the past.
Marketing on the web is all about running experiments.
You can think you know something, but run an experiment to prove (or deny) it.
When experimenting and testing everything, you spend less marketing budget and you find out the results sooner (before the campaign fails) - Thus it holds less risk.
Start up from 0 to 1 : How to find your Product / Market fit ?Romain Berthomé
Discover the different steps to follow in order to find your Product / Market fit from the validation of your value proposition to the identification of your customer segments.
By Halim Madi (https://www.linkedin.com/in/madihalim/), Advisor at Meraki (https://meraki.pm) & Product Manager at Oculus (https://www.oculus.com)
Learn about the framework facebook builders use in planning, prioritizing and managing products:
Understand > Identify > Execute
For many people, the biggest impediment to success is their own self. Sometimes we simply need to get out of our own way with a new mindset. I know I do from time to time, and so do many of the owners and executives with whom I work.
A quick presentation that explains some cognitive psychology around branding and how you can build your brand.
For a video presentation of this presentation go to https://daquanhall.learnermg.com/free-branding-consultation
Growth Analytics and how to measure Growth and success. Why measuring is where the Lean Cycle breaks, what are good and bad metrics, applying the concept of the Northstar Metric and One Metric that Matters
This slide contains the basic Knowledge about marketing, including the definition of Marketing and Brand, marketing flow, and I use AIESEC's regulation for the brand as the example to explain why is it important for a company to care about their branding and why all the members of an organization should also pay attention to it. Hope you enjoy it!
Please contact me if you have any questions or give me some feedbacks if you like this slides, thanks.
Our Lean Innovation expert Adrian von Orelli discusses examples of lean innovation in the hardware domain and talks about the mindset aspect of lean startup.
A general framework for early stage sales. This presentation includes a 50,000 ft view of how to obtain your first client, make your first sales hire, seek and establish product market fit, and establish a scalable sales process and revenue from nothing. This presentation is ideal for early stage sales hires and founder-led selling.
How Products Are Imagined, Built and Launched - by Lindsay BayukLindsay Bayuk
A great product is at the core of any successful startup. As Infusionsoft’s Director of Product – Lindsay Bayuk knows how great products are imagined, built and launched and in her talk she will give the audience a crash course in great products.
Productivity tips from CMOs for CMOs. Chief marketing officers are extremely busy, so any tips they can get to improve productivity is a good thing. Here CMOs can get tips to improve their productivity from other CMOs and other marketing leaders.
A presentation I gave at the second Startup Growth Manchester event. It's based on the important pre-requisites each startup must match if they are to become world-class companies.
Marketing tactics layered on a flawed foundation will fail. This presentation outlines what the foundational elements of a growth strategy are and how to leverage them in your startup marketing and sales efforts.
Marketing Experiments | Test your marketing techniques for effective resultsRon Bentata
Nowadays, marketing is much easier than in the past.
Marketing on the web is all about running experiments.
You can think you know something, but run an experiment to prove (or deny) it.
When experimenting and testing everything, you spend less marketing budget and you find out the results sooner (before the campaign fails) - Thus it holds less risk.
Start up from 0 to 1 : How to find your Product / Market fit ?Romain Berthomé
Discover the different steps to follow in order to find your Product / Market fit from the validation of your value proposition to the identification of your customer segments.
By Halim Madi (https://www.linkedin.com/in/madihalim/), Advisor at Meraki (https://meraki.pm) & Product Manager at Oculus (https://www.oculus.com)
Learn about the framework facebook builders use in planning, prioritizing and managing products:
Understand > Identify > Execute
For many people, the biggest impediment to success is their own self. Sometimes we simply need to get out of our own way with a new mindset. I know I do from time to time, and so do many of the owners and executives with whom I work.
A quick presentation that explains some cognitive psychology around branding and how you can build your brand.
For a video presentation of this presentation go to https://daquanhall.learnermg.com/free-branding-consultation
Growth Analytics and how to measure Growth and success. Why measuring is where the Lean Cycle breaks, what are good and bad metrics, applying the concept of the Northstar Metric and One Metric that Matters
This slide contains the basic Knowledge about marketing, including the definition of Marketing and Brand, marketing flow, and I use AIESEC's regulation for the brand as the example to explain why is it important for a company to care about their branding and why all the members of an organization should also pay attention to it. Hope you enjoy it!
Please contact me if you have any questions or give me some feedbacks if you like this slides, thanks.
Our Lean Innovation expert Adrian von Orelli discusses examples of lean innovation in the hardware domain and talks about the mindset aspect of lean startup.
Creating a Culture that Develops Leaders as a driver for Innovation and Growthjianyau
GE prides itself in the ability to constantly push the boundaries of innovation through its leaders who are groomed to drive businesses forward in solving the problems of tomorrow’s world. Global Leader of Executive Development, GE, Janice Semper, talks about how GE leads the battle for innovation and growth through its executive development programs.
GE이노베이션 포럼 2016
‘주식회사 한국’의 혁신 돌파
‘주식회사 한국’의 혁신을 통해 4차 산업혁명의 글로벌 패러다임 전환기를 함께 돌파합시다
21세기 한국 기업의 지속 성장의 길을 함께 모색하는 ‘GE이노베이션 포럼 2016’에 오신 것을 환영합니다.
GE는 4차 산업혁명이라는 글로벌 패러다임 전환기를 맞아 ‘주식회사 한국’의 혁신 돌파 아이디어를 논의 모색할 ‘GE이노베이션 포럼2016’을 개최합니다. 이 행사는 GE가 실시한 '2016 GE글로벌혁신지표’
조사에 나타난 한국 기업의 혁신 추진 현황을 배경으로, 한국이 당면한 혁신 과제 해결을 위해 GE의 글로벌 리더와 국내외 파트너들이 함께 지혜를 모으는 자리입니다.
GE Innovation Forum 2016
- Innovation Breakthrough for Korea Inc.
Please join us on our journey in pursuing innovations for Korea Inc. to create a breakthrough for the 4th industrial revolution
Welcome to ‘GE Innovation Forum 2016’, a collaborative event where we invite our Korean partners to explore ideas for the sustainable growth of Korean industries in the 21st century. ‘GE Innovation Forum 2016’ seeks breakthrough innovations for Korea Inc. as the world enters a new paradigm of the 4th industrial revolution. Global leaders from GE and Korea have
joined in the forum to look into Korea’s current status in innovation and the key challenges the country faces that were found from the comprehensive global research, the ‘GE Global Innovation Barometer 2016’. We will also share ideas and insights on how Korea can address those challenges and trigger innovation, especially by utilizing the Industrial Internet in the manufacturing sector.
My invited talk at TCS AgileCafe, Bangalore on Sep 29. In this talk, I explore how large #enterprises are creating #innovative products using #leanstartups
국가든 기업이든 리더가 어떤 리더십을 발휘하느냐에 따라 흥망이 결정된다. 전세계 어디에 가나 리더십을 교육하는 기관들은 넘쳐나지만 인재 발굴 양성, 리더십 교육에 있어 세계 최고라는 찬사를 받고 있는 곳이 바로 GE크로톤빌이다. GE 리더십 인재양성 비결을 배우기 위해 그동안 무수히 많은 국내외 기업인들이 GE크로톤빌로 향했다. 전세계 최고 리더십 양성기관 GE크로톤빌의 라구 크리슈나무르티 원장이 지난 120여년간 GE가 세계 최고 기업중 하나로 군림하는데 결정적 역할을 한 GE 리더십 양성법에 대해 이야기한다.
- GE크로톤빌이 세계적인 리더십 양성기관이 된 비결은
- 현재 리더십은 과거의 리더십과 어떻게 다른가
- 리더십이 탁월한 사람들에게서 발견할 수 있는 공통분모는
- GE크로톤빌에서 리더십 교육을 할 때 가장 강조하는 덕목은
- 리더십을 발휘할 때 가장 커다란 장애물이 되는 것은
라구 크리슈나무르티 (GE, CLO 겸 크로톤빌 원장)
GE의 디지털 산업 변화 - GE's Digital Industrial Transformation PlaybookGE코리아
많은 곳에서 산업의 디지털 변화에 대해 이야기하지만, 소수의 산업기업만이 실제 변화를 겪고 있습니다. GE가 바로 그런 기업입니다. GE의 디지털 산업 변화 문서에서는 GE가 디지털 산업 변화를 경험하며 얻은 통찰, 공유, 도구, 기술 등을 전반적으로 소개합니다.
While much has been written about the digital transformation
of industry, few industrial companies have undertaken the
daunting work of actually transforming. GE has and is.
This paper provides an overview of the insights, lessons
learned, tools, and techniques that GE acquired through its
own digital industrial transformation experience.
How to Grow New: Reframing GE FastWorks & How to Engage 250k people, Viv Gold...Lean Startup Co.
In this opening presentation, Viv Goldstein, director of Innovation Acceleration and co-founder of FastWorks at GE, pulls back the curtain on how she and her team led a 124-year-old company through a revolutionary culture change.
Mark Little, GE
As GE’s Chief Technology Officer and Leader of GE’s nine Global Research Centers, Mark Little embraced the Lean Startup methodology to improve business outcomes. Mark will describe specific examples where he helped the organization use Lean Startup to help drive speed and innovation with cross functional teams across GE.
2016.08.THAT Conference - GROWING NEW PRODUCTS - VALIDATING YOUR NEW PRODUCT ...Ryan D. Hatch
You know how to build great software. The real question is - // What software do customers actually want to buy? // Do you have a new product / business idea? Learn how to validate new product concepts.
Join our Precon 3 Hour Master Class:
* You will learn the latest best practices for taking new products to market
* Live B2C Customer Interview
* Hands-on Collaboration with other attendees
Learn how to transform product ideas into a successful business. Learn how to interview customers. Learn how to create business models using a test-driven approach. Learn how to avoid the top reasons for startup failure. Learn how to run experiments to validate your assumptions and navigate the uncertainty of new products. Meet some awesome people & expand your new product chops. WARNING: New products are hard, exciting, and may become highly addictive. Only come if you want to make a dent in the world.
Every three years we conduct global research
into “What it Takes to Win Business” based on
the perspectives of 178 global Buyers and Sales
Professionals from a range of industry sectors.
We use the findings to help our clients understand
how their customers make their buying decisions,
become more customer-centric and improve their
win/loss ratio.
Why behavioural economics in b2b marketing will change what you do and how you do it. Insight into how the use of buyer psychology is changing how businesses can influence buyers and prospects throughout the buyer journey. For more information or to talk Behavioural Economics in business-to-business marketing email info@earnest-agency.com
Mårten Mickos' slides from April 2011
see also http://aaltoes.com/2011/04/marten-mickos-never-work-for-a-large-company-unless-youve-created-it-yourself/
Do you have what it takes to be America’s Next Top Multifamily Marketer? In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. You’ll learn the key characteristics that speak desirability to today’s consumer; how to create a truly unique selling proposition that far outshines the competition; the hottest advertising vehicles available today and how to use and leverage them for maximum ROI; when, where and how to market to today’s sales-savvy consumers in ways that they’ll accept; and much, much more!
StayinFront Leadership Perspective Roundtable Interview with Dale Hagemeyer- ...StayinFront
As a part of StayinFront’s Leadership Perspectives Series, Dale Hagemeyer, a leader of the research, best practices, and advisory function at POI shares how to use data and technology to impact sales and retail execution. He also talks about some key challenges to having a global solution.
Key elements of transitioning from intrapreneur to entrepreneureTailing India
Every forward-thinking firm seeks to nurture its employees, and most will say they already do, but intrapreneurship goes further. It’s about embracing creativity and innovation, and enabling employees to turn ideas into something of real value to the business.
Key elements of transitioning from intrapreneur to entrepreneurAshish Jhalani
Every forward-thinking firm seeks to nurture its employees, and most will say they already do, but intrapreneurship goes further. It’s about embracing creativity and innovation, and enabling employees to turn ideas into something of real value to the business.
An organization is as healthy as the quality of its profitable organic deal pipeline in an enterprise setting. Given cut throat competition, vendor consolidation and analytics availability to discern total cost of ownership, it is becoming increasingly difficult to further hit/conversion ratios or differentiate indefinitely. Research has also shown that healthy organizations typically have 5-10% of sales coming from new deals and 90-95% of sales coming from existing customers/on-going business. Bear in mind that a deal this year, if retained, becomes on-going the next year. A key question foremost in the minds of many is that in the current environment that is evolving past, are there simple rules that we can follow to qualify and nurture leads?
The answer to the question lies in the sales assets that one needs to build, project and continuously hone in order to keep the lucre flowing.
Making the-complex-compelling-creating-high-performance-marketing by letruong...An Le Truong
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
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Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
Marketing Operations teams play a critical role in building alignment across teams, processes and programs in the marketing organization. They manage everything from improving operational efficiencies to streamlining technologies and reporting on analytics to the CMO. But, what does a Marketing Operations professional do all day?
Here are 8 pieces of advices from Marketing Operations professionals in the grind.
Similar to Startup Mentalities and Big Business: The Truth No One Wants to Admit (20)
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
The key differences between the MDR and IVDR in the EU
Startup Mentalities and Big Business: The Truth No One Wants to Admit
1. Start Up Mentalities in
Big Business: The truth
no one wants to admit
Katherine Patterson,
Global Marketing Communications Manager,
GE Healthcare
2. Note:
This talk is not endorsed by GE Healthcare.
Any comments, statements, promise, or swear
words
are purely from Katherine Patterson and probably
frowned upon (although likely expected) by
GE Healthcare.
3. About me
Global Marketing Communications Manager
for GE Healthcare
Corporate liaison
Branding & Advertising for GE Healthcare
Growth Initiatives
I just can’t shut my big yap
7. The eight most brilliant marketers of all
time
André Citroën
Engineer
Conrad Gessner
Bontanist, physician
Lily Langtry
Actress
Charles Ponzi
Businessman
John R. Brinkley
Quack physician
Mary Kay Ash
Door-to-door sales
George Wilkes
Journalist
Julias Caesar
Statesman, author, noble
http://www.businessinsider.com/the-greatest-marketing-geniuses-of-all-time-2011-
8. There is no BAR exam for
marketing.
“It will work.
I am a marketing
genius.”
-Paris Hilton
9.
10. The Latest In Shiny Object
Syndrome
Big Data
StartUp Model
Industrial Internet
360 Marketing
Intrepreneurs
QR Codes
Gamification
Social Media Strategy
Infographics
Personal Clouds
Advertainment
Permission Marketing
Earned Media
Mobility
Ideation
Contextual Marketing
19. Leveraging the startup
approach
Get us closer to customers
Increase our speed to market
Increase chance of success
Make it easier to get things done
20. Start ups:
Failure is
likely.
Big
Business:
Failure is not
an option.
Entrepreneurs average 3.8 failures before final success. What
sets the successful ones apart is their amazing persistence.” –
Lisa M. Amos
22. Measurement ≠ Effectiveness
Logic
Emotion
Outputs
Outcomes
Doing things right
Doing the right thing
Divides
Unifies
Resists change
Embraces learning
How well did it work?
How can we do better
next time?
Campaigns that set
hard objectives are 4x
more effective than
those that don’t.
Pre-testing for
standout reduces
effectiveness
(awareness is worst
predictor of all)
23. “Some may choose to call this the
boldest single marketing move in
the history of packaged goods. We
call it the surest move ever made.”
~Roberto C. Goizueta, CEO and
President of Coca-Cola
25. Start ups:
Figure it out
as you go.
Big Business:
Overthink but
try to keep it
simple.
26. FastWorks Framework:
Continuous learning, iteration and
improvement
Understand the problem
… from the customers’ point of view
Identify leap of faith assumptions
… that are critical to project success
Define a series of MVP’s
(Minimum viable product)
… tests to validate assumptions
Establish learning metrics
… accessible, actionable & auditable
Pivot or persevere
… make changes based on learning
Ideas
Learn
Build
Data
Product
Measure
27. Customer Engagement Process:
Validate before you pivot or persevere
Two types of validation:
1. Customer problem statements
2. MVP solutions
Design
Interview
Analyze
POP
• Assumptions
• Testable
Hypotheses
• Customer
problem
statement
• Share pain
points
• Validated pain
points
• Pivot or
Persevere
MVP Solution:
• Share MVP
Validated
features
Pivot or
Persevere
Repeat this process with higher fidelity MVPs
37. Fundamental differences
Start Ups
Big Business
Failure is key
Failure is not an option
Passion for product
Passion for me
Focus on growth
Focus on career
Need-based
Revenue based
Address basic human
emotional needs
Address needs of
company for growth
Ask the questions no one will, but they’re all thinking. It’ll shock you to realize that they’re not always thinking it.
Only one was in marketing or business. ONE. Citroen – inventor of electric billboard; rented the Eiffel tower to promote his automobilesGessner – inventor of viral marketing. :Some scholars believe it began way back in 1559, when the Swiss naturalist Conrad Gessner waxed lyrical about the beauties of the tulip -- a flower then not well known in Europe. His remarks eventually spawned (in 1634... thing move a bit slower without the Web) what's now known as "Tulipmania." During the craze, some bulbs sold for the contemporary equivalent of several million dollars.One tulip fancier actually murdered his manservant for eating a particularly prized bulb, believing it to be an onion.Now, that's brand loyalty with a vengeance!Langtry – the madonna of her time, publicized her sexual escapades (including one with the future king of England) and then creating an image of glamor that was ripe to be exploited.And exploit it she did, adding her famous name to a line of cosmetics. The fee she charged the cosmetic firm: her body weight in gold... pound per pound.Brinkley – inventor of broadcast advertising, when radio was like the library at the time. He advertised his “cure” for male impotence – surgical implantation of goat testicles. Brinkley combined entertainment (booking some of the great country music acts of his day), bible readings, and a strong sense for the memorable turn of phrase. His most memorable catch phrase: "You'll be a ram-what-am... with every lamb.”Ash – founder of networking marketing. Started Mary Kay when the guy she trained got promoted and earned twice her salary. Started incentivizing with the famous pink cadillac – an ad and ego tip to allWilkes – founder of girly magazines in 1845. Put sexy pics next to boring ads – which increased their apeal. First to use sex to sell unrelated products.Caesar - When Julius Caesar was away in Gaul (now France), his enemies in Rome were busy trashing his reputation. So he invented the advertorial.He started sending Rome reports on his progress, ostensibly to keep people informed, but really to make sure that everyone knew about his victories.When Caesar finally crossing the Rubicon, he had a reputation to "die" for.
Many think they can do it – but few actually succeed.
Shiny object syndrome can happen anytime someone can’t let something work – or is so interested in the tactic that they forget what they are trying to do.Can apply to campaigns, ideas, etc.Symptoms:A soft spot for buzzwordsDisposition to regurgitate the latest buzzwords you just overheardInsatiable desire to sell the “latest thing” to clientsTendency to believe the hype, without investigating for yourselfTendency to dismiss without investigating for yourselfExcess use of the word “viral” viral…viral…viral…viral…Lack of interest in research or first-hand experienceTotal disregard for customer, brand, or business needs
Here’s the thing – each one of these has merit. The problem is when people look to the latest as the next silver bullet that is going to provide them unparalleled success. Each has merit – and each is problematic. Today, I’ll try to keep it to one of the latest fads: start up mentalities. Or FASTWORKS.
There’s no such thing as a sure thing, silver bullet, or any equation that guarantees success. Marketing is a combination of instincts, intelligence, luck and guts. Anyone who is telling you otherwise is selling you something.
15 minutesTeams of 4Tallest structure with the marshmallow on top
This seems to happen because kindergarteners are much better at the iterative design process. While business students wait until the end to place the marshmallow, 5 year-olds make many successive prototypes, always keeping the marshmallow on top, and test them throughout the 18 minutes, ultimately ending up with more interesting and more successful designs. In many ways, the marshmallow challenge represents the hidden assumptions in a project. Every project has its own marshmallow, and you don’t want to encounter it at the very end of your 18 minutes.
Increase success?This is why GE hires attorneys from the IRS, FDA, etc. To do everything possible to make sure that we have the best chance to avoid failure. This is aginst our culture.
But what about the HIPPO factor? Startups don’t have that.Ultimately - It’s about money.
Failure is vitally important part of the eco system of start ups. It’s where you learn.75% of all start ups fail50% fail within the first four yearsThe FastWorks process focuses on speed to market and sure thing deals: avoiding failure
Everything we do in big business is about risk mitagation. This model implies that you are OK with taking a risk. A concept that most say they’re OK with, but few put it into practice.
And in general, marketing people (most of which were engineers) are least comfortable with emotioanl marketingIt is possible for a culture shift – it’s just going to be freaking hard.
1985, marketers were stunned that consumers preferred Pepsi to Coke in blind taste tests. Four million dollars and two years later, they rolled out New Coke based on blind taste tests to make it sweeter, like Pepsi.
So the very principle is different. Oxy-moron: simplifying GE. Ha. 12 months later, and after the most complicated processes available, we are still “simplifying.”
Failure is vitally important part of the eco system of start ups. It’s where you learn.75% of all start ups fail50% fail within the first four yearsThe FastWorks process focuses on speed to market and sure thing deals: avoiding failure
This is how they simplify.
The black death to start ups. When it’s about you – not the cause.
Make a splash, make a name, and get on with your life.
You have to be authentic – and understand the people are people. With emotions, feelings, not an equation.
GE: Ellie vs. cancer survivorsBack when it was founded in 2002, Pay By Touch allowed users to pay for items with a swipe of their finger on a biometric sensor. However, during the company's most successful years, CEO John P. Rogers was accused of domestic abuse, drug possession, and taking company money for his own use. One investor said he was "worse than a drunken sailor." By 2007, Pay By Touch was shut down.
Tony RobbinsCertainty: assurance you can avoid pain and gain pleasure (control)Uncertainty / variety: need for unknown, change, new stimuliSignificance: feeling unique, imporant, special or needed (competing)Connection / Love: strong feeling of closeness or union with someone or somethingGrowth: expansion or capacity, capability or understandingContribution: a sense of service and focus on helping, giving, to and supporting others
ForbesWhen you have 300,000 employees, I don’t care how great your company is, you’re a number. And no one is irreplacable.