Online Recruitment 2013Creating a joined up strategyGiles Guest – Enhance Media
are a strategic consultancydevelop & implement onlinerecruitment strategies
our clientsemployers recruitment consultanciesjob boards other2007, 2008, 2009, 2011, 2012
300,000activecandidates35,000passivecandidates150,000employercareer siteevidence-led online recruitment
ComplianceResearchTraining Web SiteSocial MediaSearch EnginesJob BoardsBetter Candidates Save Money Save Timeevidence-l...
researchanalyticscareerswebsitesapplicationgenerationsocialmediatrainingEVPsearch & socialmarketingsearch engineoptimisation
joiningeverythingtogether …
causes of fragmentationincreasing complexity - SEO, SMO, SAOmore attraction channelsmore attraction platformsnew technolog...
the problemsearchenginesadvertisingjobboardssocialmediaanalytics research websitestrong weak strong strong
the commercial resultgreater time to hireinconsistent messageincreased costmore difficult to recruitmore resource required
socialmediasocialmediathe problemsearchenginesadvertisingjobboardsanalytics research websitesearchenginesadvertisingjobboa...
LinkedIn
LinkedIn509brandedDeloittegroups
LinkedIn
search and socialadvertisingjobboardssocialmediaanalytics research websitesearchenginessearchengines
search engines and social mediasocial media search enginesengaging candidateswith great contentand messagesengaging candid...
search and socialsocialmediaanalytics research websiteadvertisingjobboardssearchenginesadvertisingjobboardscontent
using content1 articlemultiple status updatesmultiple tweetsmultiple discussions
using contentpodcastinfographic presentationvideo
websitewebsitesearchenginesadvertisingjobboardssocialmediawebsiteanalytics researchcontent
website-SEO
websitesearchenginesadvertisingjobboardssocialmediaanalytics research websiteanalytics research
trackingattractionchannelrecruitmentwebsiteATS /database
conclusionsearchenginesadvertisingjobboardssocialmediaanalytics research website
conclusiongiles.guest@enhancemedia.co.uk“2013: Joined uponline recruitment”
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Building Capability 2013 - Joining online recruitment together, Giles Guest

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Giles Guests presentation from our May 2013 Building Capability Conference

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  • 30 Those who don’t know us we doOnline recuitment……x6Use that to deliverPretty into online rec
  • AniLast yearOnline rec has evolved.Whereas 1styr I talked about data to justify use of channelThis how application of data can genuinely deliver the business value we all feel
  • App data.Answers to Q.Matter to us. NowRecruitersincontrol
  • Currently the companies we speak to have separate strategies, or ‘channel based’ strategies for different attraction channels i.e. search engines, social media etc. Therefore there is a clear need for integration both within, and between different candidate channels. That is why today we’ll be looking at some examples of where integration can be improved to deliver more effective, lower cost recruitment.  Fundamentally we believe that the way to tie these channels together is via data and a candidate-focus.
  • App data.Answers to Q.Matter to us. NowRecruitersincontrol
  • Currently the companies we speak to have separate strategies, or ‘channel based’ strategies for different attraction channels i.e. search engines, social media etc. Therefore there is a clear need for integration both within, and between different candidate channels. That is why today we’ll be looking at some examples of where integration can be improved to deliver more effective, lower cost recruitment.  Fundamentally we believe that the way to tie these channels together is via data and a candidate-focus.
  • Example of careers page and advert. Happy for you to remove my face if you want.
  • List of groups – 509 results. Different logos, some ordered by region, some by sector.This lack of co-ordination is often very well-meaning. For example 70 well meaning people within Shell have set up the following groups (screenshot of 70 different LinkedIn groups). Does this present an integrated candidate experience? Does this allow for advantages of scale?
  • Two different groups. Note logo, naming, groupdescription.
  • Currently the companies we speak to have separate strategies, or ‘channel based’ strategies for different attraction channels i.e. search engines, social media etc. Therefore there is a clear need for integration both within, and between different candidate channels. That is why today we’ll be looking at some examples of where integration can be improved to deliver more effective, lower cost recruitment.  Fundamentally we believe that the way to tie these channels together is via data and a candidate-focus.
  • Currently the companies we speak to have separate strategies, or ‘channel based’ strategies for different attraction channels i.e. search engines, social media etc. Therefore there is a clear need for integration both within, and between different candidate channels. That is why today we’ll be looking at some examples of where integration can be improved to deliver more effective, lower cost recruitment.  Fundamentally we believe that the way to tie these channels together is via data and a candidate-focus.
  • Currently the companies we speak to have separate strategies, or ‘channel based’ strategies for different attraction channels i.e. search engines, social media etc. Therefore there is a clear need for integration both within, and between different candidate channels. That is why today we’ll be looking at some examples of where integration can be improved to deliver more effective, lower cost recruitment.  Fundamentally we believe that the way to tie these channels together is via data and a candidate-focus.
  • Currently the companies we speak to have separate strategies, or ‘channel based’ strategies for different attraction channels i.e. search engines, social media etc. Therefore there is a clear need for integration both within, and between different candidate channels. That is why today we’ll be looking at some examples of where integration can be improved to deliver more effective, lower cost recruitment.  Fundamentally we believe that the way to tie these channels together is via data and a candidate-focus.
  • Another big area for a lack of integration is with tracking. It is very rare for employers or agencies to be able to track from source, to application and through to hire. 
  • Currently the companies we speak to have separate strategies, or ‘channel based’ strategies for different attraction channels i.e. search engines, social media etc. Therefore there is a clear need for integration both within, and between different candidate channels. That is why today we’ll be looking at some examples of where integration can be improved to deliver more effective, lower cost recruitment.  Fundamentally we believe that the way to tie these channels together is via data and a candidate-focus.
  • Building Capability 2013 - Joining online recruitment together, Giles Guest

    1. 1. Online Recruitment 2013Creating a joined up strategyGiles Guest – Enhance Media
    2. 2. are a strategic consultancydevelop & implement onlinerecruitment strategies
    3. 3. our clientsemployers recruitment consultanciesjob boards other2007, 2008, 2009, 2011, 2012
    4. 4. 300,000activecandidates35,000passivecandidates150,000employercareer siteevidence-led online recruitment
    5. 5. ComplianceResearchTraining Web SiteSocial MediaSearch EnginesJob BoardsBetter Candidates Save Money Save Timeevidence-led online recruitment
    6. 6. researchanalyticscareerswebsitesapplicationgenerationsocialmediatrainingEVPsearch & socialmarketingsearch engineoptimisation
    7. 7. joiningeverythingtogether …
    8. 8. causes of fragmentationincreasing complexity - SEO, SMO, SAOmore attraction channelsmore attraction platformsnew technology offeringsnew emerging channels
    9. 9. the problemsearchenginesadvertisingjobboardssocialmediaanalytics research websitestrong weak strong strong
    10. 10. the commercial resultgreater time to hireinconsistent messageincreased costmore difficult to recruitmore resource required
    11. 11. socialmediasocialmediathe problemsearchenginesadvertisingjobboardsanalytics research websitesearchenginesadvertisingjobboardsanalytics website
    12. 12. LinkedIn
    13. 13. LinkedIn509brandedDeloittegroups
    14. 14. LinkedIn
    15. 15. search and socialadvertisingjobboardssocialmediaanalytics research websitesearchenginessearchengines
    16. 16. search engines and social mediasocial media search enginesengaging candidateswith great contentand messagesengaging candidateswith great contentand messagesoptimising sites andlinks for search enginesuccessbetter resultsreduced costs
    17. 17. search and socialsocialmediaanalytics research websiteadvertisingjobboardssearchenginesadvertisingjobboardscontent
    18. 18. using content1 articlemultiple status updatesmultiple tweetsmultiple discussions
    19. 19. using contentpodcastinfographic presentationvideo
    20. 20. websitewebsitesearchenginesadvertisingjobboardssocialmediawebsiteanalytics researchcontent
    21. 21. website-SEO
    22. 22. websitesearchenginesadvertisingjobboardssocialmediaanalytics research websiteanalytics research
    23. 23. trackingattractionchannelrecruitmentwebsiteATS /database
    24. 24. conclusionsearchenginesadvertisingjobboardssocialmediaanalytics research website
    25. 25. conclusiongiles.guest@enhancemedia.co.uk“2013: Joined uponline recruitment”

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