SlideShare a Scribd company logo

7 Core Elements to Building a Powerful and Engaged Audience for Your Book

A powerful marketing step is to build an engaged community of supporters for you and your work. Learn the 7 core elements to building a thriving and passionate audience for your book – plus tips to help you take action immediately.

1 of 26
Download to read offline
Image credit: S. Zolkin via Unsplash
7 Core Elements to
Building a Powerful and Engaged Audience
for Your Book
www.YourWriterPlatform.com
Know how important a
thrivingand passionate
fan base is to your writing
career,
but struggling to make it a
reality?
create an army of promoters
to help drive your success?
Wondering how to
Image credit: Alexander Shustov via Unsplash
1. Identify and Seek Out Your Ideal Fan
One of the biggest mistakes writers
make when trying to build their
readerships is failing to identify
exactly who it is that they are
trying to reach.
Action Steps:
Create a profile of your ideal fan – their
interests, needs and desires, where they can
be found (online and off) and who they are
influenced by.
!
Also decide who you want to spend time
with. Who do you want to learn from?
Ad

Recommended

119 Book Marketing Ideas That Can Help Authors Increase Sales
119 Book Marketing Ideas That Can Help Authors Increase Sales119 Book Marketing Ideas That Can Help Authors Increase Sales
119 Book Marketing Ideas That Can Help Authors Increase SalesBookBub
 
Publicize, promote and market your book with little or no marketing budget
Publicize, promote and market your book with little or no marketing budgetPublicize, promote and market your book with little or no marketing budget
Publicize, promote and market your book with little or no marketing budgetTom Corson-Knowles
 
How to Self-Publish a Book: Tips from Indie Authors
How to Self-Publish a Book: Tips from Indie AuthorsHow to Self-Publish a Book: Tips from Indie Authors
How to Self-Publish a Book: Tips from Indie AuthorsBookBub
 
The Ultimate Guide to Promoting a Book Launch [Preview Edition]
The Ultimate Guide to Promoting a Book Launch [Preview Edition]The Ultimate Guide to Promoting a Book Launch [Preview Edition]
The Ultimate Guide to Promoting a Book Launch [Preview Edition]BookBub
 
2017 Smashwords Survey of Ebook Trends and Data
2017 Smashwords Survey of Ebook Trends and Data2017 Smashwords Survey of Ebook Trends and Data
2017 Smashwords Survey of Ebook Trends and DataSmashwords, Inc.
 
2014 Smashwords Survey - How to Sell More Ebooks
2014 Smashwords Survey - How to Sell More Ebooks2014 Smashwords Survey - How to Sell More Ebooks
2014 Smashwords Survey - How to Sell More EbooksSmashwords, Inc.
 
How Data-Driven Decisions *Might* Help Indie Ebook Authors Reach More Readers
How Data-Driven Decisions *Might* Help Indie Ebook Authors Reach More ReadersHow Data-Driven Decisions *Might* Help Indie Ebook Authors Reach More Readers
How Data-Driven Decisions *Might* Help Indie Ebook Authors Reach More ReadersSmashwords, Inc.
 
2016 Smashwords Survey - How to sell more books
2016 Smashwords Survey - How to sell more books2016 Smashwords Survey - How to sell more books
2016 Smashwords Survey - How to sell more booksSmashwords, Inc.
 

More Related Content

What's hot

The Complete Content Discovery Guide
The Complete Content Discovery GuideThe Complete Content Discovery Guide
The Complete Content Discovery GuideTajul Islam
 
Self-Publishing Authors: How to market your book
Self-Publishing Authors: How to market your bookSelf-Publishing Authors: How to market your book
Self-Publishing Authors: How to market your bookLulu Self-Publishing
 
HOW TO BE A EXCELLENT SELLER ON AMAZON
HOW TO BE A EXCELLENT SELLER ON AMAZONHOW TO BE A EXCELLENT SELLER ON AMAZON
HOW TO BE A EXCELLENT SELLER ON AMAZONSuvodeepChowdhury1
 
MPub: The Marketing Playbook
MPub: The Marketing PlaybookMPub: The Marketing Playbook
MPub: The Marketing Playbooksomisguided
 
Amazon bestseller genie
Amazon bestseller genieAmazon bestseller genie
Amazon bestseller genieUgoala Uzoma
 
Amazon Bestseller Genie | The Ultimate Guide to Being #1 on the Amazon Best S...
Amazon Bestseller Genie | The Ultimate Guide to Being #1 on the Amazon Best S...Amazon Bestseller Genie | The Ultimate Guide to Being #1 on the Amazon Best S...
Amazon Bestseller Genie | The Ultimate Guide to Being #1 on the Amazon Best S...ssuser2b2002
 
Best Book Sales Strategies
Best Book Sales StrategiesBest Book Sales Strategies
Best Book Sales StrategiesEzra Barany
 
Amazon bestseller genie2021
Amazon bestseller genie2021Amazon bestseller genie2021
Amazon bestseller genie2021MONEYACADEMEY
 
Amazon bestseller genie
Amazon bestseller genieAmazon bestseller genie
Amazon bestseller genieNicholasMutua9
 
Five Big Trends that Will Rock the Future of Publishing
Five Big Trends that Will Rock the Future of PublishingFive Big Trends that Will Rock the Future of Publishing
Five Big Trends that Will Rock the Future of PublishingSmashwords, Inc.
 
Presentation content marketing introduction - v0.8
Presentation   content marketing introduction - v0.8Presentation   content marketing introduction - v0.8
Presentation content marketing introduction - v0.8Hook SEO
 
Amazon bestseller genie
Amazon bestseller genieAmazon bestseller genie
Amazon bestseller genieSteve Raynard
 
Amazon bestseller genie
Amazon bestseller genieAmazon bestseller genie
Amazon bestseller genieOscarTorres342
 
Amazon bestseller guide
Amazon bestseller guide Amazon bestseller guide
Amazon bestseller guide AwadDohman
 
Amazon bestseller genie
Amazon bestseller genieAmazon bestseller genie
Amazon bestseller genievictorlebron4
 
BookFuel presentation at AuthorU conference: Finding your Superfans
BookFuel presentation at AuthorU conference: Finding your SuperfansBookFuel presentation at AuthorU conference: Finding your Superfans
BookFuel presentation at AuthorU conference: Finding your SuperfansBill Van Orsdel Jr.
 

What's hot (20)

The Complete Content Discovery Guide
The Complete Content Discovery GuideThe Complete Content Discovery Guide
The Complete Content Discovery Guide
 
Self-Publishing Authors: How to market your book
Self-Publishing Authors: How to market your bookSelf-Publishing Authors: How to market your book
Self-Publishing Authors: How to market your book
 
HOW TO BE A EXCELLENT SELLER ON AMAZON
HOW TO BE A EXCELLENT SELLER ON AMAZONHOW TO BE A EXCELLENT SELLER ON AMAZON
HOW TO BE A EXCELLENT SELLER ON AMAZON
 
MPub: The Marketing Playbook
MPub: The Marketing PlaybookMPub: The Marketing Playbook
MPub: The Marketing Playbook
 
Amazon bestseller genie
Amazon bestseller genieAmazon bestseller genie
Amazon bestseller genie
 
Amazon bestseller guide
Amazon bestseller guideAmazon bestseller guide
Amazon bestseller guide
 
Amazon Bestseller Genie | The Ultimate Guide to Being #1 on the Amazon Best S...
Amazon Bestseller Genie | The Ultimate Guide to Being #1 on the Amazon Best S...Amazon Bestseller Genie | The Ultimate Guide to Being #1 on the Amazon Best S...
Amazon Bestseller Genie | The Ultimate Guide to Being #1 on the Amazon Best S...
 
Amazon best seller
Amazon best sellerAmazon best seller
Amazon best seller
 
Best Book Sales Strategies
Best Book Sales StrategiesBest Book Sales Strategies
Best Book Sales Strategies
 
Amazon bestseller genie2021
Amazon bestseller genie2021Amazon bestseller genie2021
Amazon bestseller genie2021
 
Amazon bestseller genie
Amazon bestseller genieAmazon bestseller genie
Amazon bestseller genie
 
Five Big Trends that Will Rock the Future of Publishing
Five Big Trends that Will Rock the Future of PublishingFive Big Trends that Will Rock the Future of Publishing
Five Big Trends that Will Rock the Future of Publishing
 
Presentation content marketing introduction - v0.8
Presentation   content marketing introduction - v0.8Presentation   content marketing introduction - v0.8
Presentation content marketing introduction - v0.8
 
Amazon bestseller genie
Amazon bestseller genie Amazon bestseller genie
Amazon bestseller genie
 
Amazon bestseller genie
Amazon bestseller genieAmazon bestseller genie
Amazon bestseller genie
 
Amazon bestseller genie
Amazon bestseller genieAmazon bestseller genie
Amazon bestseller genie
 
Amazon bestseller guide
Amazon bestseller guide Amazon bestseller guide
Amazon bestseller guide
 
Amazon bestseller genie
Amazon bestseller genieAmazon bestseller genie
Amazon bestseller genie
 
Amazon bestseller genie
Amazon bestseller genieAmazon bestseller genie
Amazon bestseller genie
 
BookFuel presentation at AuthorU conference: Finding your Superfans
BookFuel presentation at AuthorU conference: Finding your SuperfansBookFuel presentation at AuthorU conference: Finding your Superfans
BookFuel presentation at AuthorU conference: Finding your Superfans
 

Similar to 7 Core Elements to Building a Powerful and Engaged Audience for Your Book

Content Sharing Success Recipes from 6 of the most socially-shared
Content Sharing Success Recipes from 6 of the most socially-sharedContent Sharing Success Recipes from 6 of the most socially-shared
Content Sharing Success Recipes from 6 of the most socially-sharedi-SCOOP
 
7 Ways to Energize your Social Content
7 Ways to Energize your Social Content 7 Ways to Energize your Social Content
7 Ways to Energize your Social Content Real-Time OutSource
 
27 social media experts give you their #1 practical tip for managing a Facebo...
27 social media experts give you their #1 practical tip for managing a Facebo...27 social media experts give you their #1 practical tip for managing a Facebo...
27 social media experts give you their #1 practical tip for managing a Facebo...Ravi Shukle
 
Advancedsocialmedia
AdvancedsocialmediaAdvancedsocialmedia
Advancedsocialmediaibrand mk
 
The Keys to Successful Nonprofit Blogging that Drives Engagement
The Keys to Successful Nonprofit Blogging that Drives EngagementThe Keys to Successful Nonprofit Blogging that Drives Engagement
The Keys to Successful Nonprofit Blogging that Drives Engagement4Good.org
 
Social Boom Book Exploration
Social Boom Book ExplorationSocial Boom Book Exploration
Social Boom Book ExplorationLaurie Hawkins
 
Grow Your Brand on Social Media.pdf
Grow Your Brand on Social Media.pdfGrow Your Brand on Social Media.pdf
Grow Your Brand on Social Media.pdfNupur Samaddar
 
WAVE model: Social Media Strategy For Non Profits
WAVE model: Social Media Strategy For Non ProfitsWAVE model: Social Media Strategy For Non Profits
WAVE model: Social Media Strategy For Non ProfitsArjan Tupan
 
Graduating from Social Media to Running a Social Business
Graduating from Social Media to Running a Social BusinessGraduating from Social Media to Running a Social Business
Graduating from Social Media to Running a Social BusinessLaura "@pistachio" Fitton
 
The 4 Pillars of Social Media Marketing
The 4 Pillars of Social Media MarketingThe 4 Pillars of Social Media Marketing
The 4 Pillars of Social Media MarketingNicholas Scalice
 
Washington dc workshop_jan12
Washington dc workshop_jan12Washington dc workshop_jan12
Washington dc workshop_jan12GlobalGiving
 
Influencer marketing strategy - module 4 lesson 1
Influencer marketing strategy - module 4 lesson 1Influencer marketing strategy - module 4 lesson 1
Influencer marketing strategy - module 4 lesson 1Greg Jarboe
 
Telling the Workforce Story with Social Media
Telling the Workforce Story with Social MediaTelling the Workforce Story with Social Media
Telling the Workforce Story with Social MediaMichele Martin
 
Cool Confidence Created: A Diva's Guide to Promoting a Positive Online Image
Cool Confidence Created: A Diva's Guide to Promoting a Positive Online ImageCool Confidence Created: A Diva's Guide to Promoting a Positive Online Image
Cool Confidence Created: A Diva's Guide to Promoting a Positive Online ImageKelly Galanis
 
SM_Success_in_7_simple_steps.rev.10.24.16
SM_Success_in_7_simple_steps.rev.10.24.16SM_Success_in_7_simple_steps.rev.10.24.16
SM_Success_in_7_simple_steps.rev.10.24.16Erin Cell
 

Similar to 7 Core Elements to Building a Powerful and Engaged Audience for Your Book (20)

Content Sharing Success Recipes from 6 of the most socially-shared
Content Sharing Success Recipes from 6 of the most socially-sharedContent Sharing Success Recipes from 6 of the most socially-shared
Content Sharing Success Recipes from 6 of the most socially-shared
 
Kelsey Libert Outreach and Relationship Building
Kelsey Libert Outreach and Relationship Building Kelsey Libert Outreach and Relationship Building
Kelsey Libert Outreach and Relationship Building
 
7 Ways to Energize your Social Content
7 Ways to Energize your Social Content 7 Ways to Energize your Social Content
7 Ways to Energize your Social Content
 
27 social media experts give you their #1 practical tip for managing a Facebo...
27 social media experts give you their #1 practical tip for managing a Facebo...27 social media experts give you their #1 practical tip for managing a Facebo...
27 social media experts give you their #1 practical tip for managing a Facebo...
 
27 social media experts give you their practical tip for managing a Facebook ...
27 social media experts give you their practical tip for managing a Facebook ...27 social media experts give you their practical tip for managing a Facebook ...
27 social media experts give you their practical tip for managing a Facebook ...
 
Advancedsocialmedia
AdvancedsocialmediaAdvancedsocialmedia
Advancedsocialmedia
 
The Keys to Successful Nonprofit Blogging that Drives Engagement
The Keys to Successful Nonprofit Blogging that Drives EngagementThe Keys to Successful Nonprofit Blogging that Drives Engagement
The Keys to Successful Nonprofit Blogging that Drives Engagement
 
YP-Week
YP-WeekYP-Week
YP-Week
 
Social Boom Book Exploration
Social Boom Book ExplorationSocial Boom Book Exploration
Social Boom Book Exploration
 
Grow Your Brand on Social Media.pdf
Grow Your Brand on Social Media.pdfGrow Your Brand on Social Media.pdf
Grow Your Brand on Social Media.pdf
 
WAVE model: Social Media Strategy For Non Profits
WAVE model: Social Media Strategy For Non ProfitsWAVE model: Social Media Strategy For Non Profits
WAVE model: Social Media Strategy For Non Profits
 
Graduating from Social Media to Running a Social Business
Graduating from Social Media to Running a Social BusinessGraduating from Social Media to Running a Social Business
Graduating from Social Media to Running a Social Business
 
The 4 Pillars of Social Media Marketing
The 4 Pillars of Social Media MarketingThe 4 Pillars of Social Media Marketing
The 4 Pillars of Social Media Marketing
 
Double your traffic
Double your trafficDouble your traffic
Double your traffic
 
Washington dc workshop_jan12
Washington dc workshop_jan12Washington dc workshop_jan12
Washington dc workshop_jan12
 
Influencer marketing strategy - module 4 lesson 1
Influencer marketing strategy - module 4 lesson 1Influencer marketing strategy - module 4 lesson 1
Influencer marketing strategy - module 4 lesson 1
 
Telling the Workforce Story with Social Media
Telling the Workforce Story with Social MediaTelling the Workforce Story with Social Media
Telling the Workforce Story with Social Media
 
Cool Confidence Created: A Diva's Guide to Promoting a Positive Online Image
Cool Confidence Created: A Diva's Guide to Promoting a Positive Online ImageCool Confidence Created: A Diva's Guide to Promoting a Positive Online Image
Cool Confidence Created: A Diva's Guide to Promoting a Positive Online Image
 
Amplification: Content Marketing That Works
Amplification: Content Marketing That WorksAmplification: Content Marketing That Works
Amplification: Content Marketing That Works
 
SM_Success_in_7_simple_steps.rev.10.24.16
SM_Success_in_7_simple_steps.rev.10.24.16SM_Success_in_7_simple_steps.rev.10.24.16
SM_Success_in_7_simple_steps.rev.10.24.16
 

Recently uploaded

Presentation on digital marketing .pdf ppt
Presentation on digital marketing .pdf pptPresentation on digital marketing .pdf ppt
Presentation on digital marketing .pdf pptFalak Naaz
 
Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingViral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingJomer Gregorio
 
Research - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfResearch - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfJuan Renteria
 
Website development Innovative web solutions for a connected world.pptx
Website development Innovative web solutions for a connected world.pptxWebsite development Innovative web solutions for a connected world.pptx
Website development Innovative web solutions for a connected world.pptxtecheorsolutions22
 
UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024medraradigitals
 
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?Andreas Kennardi Julianto
 
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...Ahmad El-Saeed
 
The Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdfThe Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdfwomenworldmagazine
 
The Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdfThe Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdfwomenworldmagazine
 
20240214 Security-JAWS activity results for 2023 and activity goals for 2024
20240214 Security-JAWS activity results for 2023 and activity goals for 202420240214 Security-JAWS activity results for 2023 and activity goals for 2024
20240214 Security-JAWS activity results for 2023 and activity goals for 2024Typhon 666
 
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfI'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfPeter Mesarec
 
Hootsuite Platform Certification Course
Hootsuite Platform Certification CourseHootsuite Platform Certification Course
Hootsuite Platform Certification CourseAdriannaBednarz
 
Mastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital StrategyMastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital StrategyAdriannaBednarz
 
New Generative AI technology strategy enables small businesses to level the p...
New Generative AI technology strategy enables small businesses to level the p...New Generative AI technology strategy enables small businesses to level the p...
New Generative AI technology strategy enables small businesses to level the p...Other13
 
Marketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profitsMarketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profitsمعا الى الافضل
 
Pay Per Click - PPC Foundation
Pay Per Click - PPC FoundationPay Per Click - PPC Foundation
Pay Per Click - PPC FoundationAdriannaBednarz
 
Weekly Media Update_19_02_2024. This document comprises news clips from vario...
Weekly Media Update_19_02_2024. This document comprises news clips from vario...Weekly Media Update_19_02_2024. This document comprises news clips from vario...
Weekly Media Update_19_02_2024. This document comprises news clips from vario...BalmerLawrie
 
KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024medraradigitals
 
5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertz5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertzTheseo Expertz
 
How to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your FollowersHow to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your FollowersVbout.com
 

Recently uploaded (20)

Presentation on digital marketing .pdf ppt
Presentation on digital marketing .pdf pptPresentation on digital marketing .pdf ppt
Presentation on digital marketing .pdf ppt
 
Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media MarketingViral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
Viral Vibes in 2024: How to Elevate Your Business' Social Media Marketing
 
Research - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdfResearch - Women's Jeans in Colombia (Feb-24).pdf
Research - Women's Jeans in Colombia (Feb-24).pdf
 
Website development Innovative web solutions for a connected world.pptx
Website development Innovative web solutions for a connected world.pptxWebsite development Innovative web solutions for a connected world.pptx
Website development Innovative web solutions for a connected world.pptx
 
UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024
 
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
DOES SOCIAL ISSUE ALWAYS REQUIRE CREATIVE SOLUTION?
 
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
Branding doesn’t mean logo - Easy guide to create a powerful branding for you...
 
The Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdfThe Most Admired Women Leaders In Mortgage Industry, 2024..pdf
The Most Admired Women Leaders In Mortgage Industry, 2024..pdf
 
The Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdfThe Most Visionary Women Leaders in HR 2024.pdf
The Most Visionary Women Leaders in HR 2024.pdf
 
20240214 Security-JAWS activity results for 2023 and activity goals for 2024
20240214 Security-JAWS activity results for 2023 and activity goals for 202420240214 Security-JAWS activity results for 2023 and activity goals for 2024
20240214 Security-JAWS activity results for 2023 and activity goals for 2024
 
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfI'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf
 
Hootsuite Platform Certification Course
Hootsuite Platform Certification CourseHootsuite Platform Certification Course
Hootsuite Platform Certification Course
 
Mastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital StrategyMastering Social Media, Mobile Marketing and Digital Strategy
Mastering Social Media, Mobile Marketing and Digital Strategy
 
New Generative AI technology strategy enables small businesses to level the p...
New Generative AI technology strategy enables small businesses to level the p...New Generative AI technology strategy enables small businesses to level the p...
New Generative AI technology strategy enables small businesses to level the p...
 
Marketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profitsMarketing and trading on the Internet to obtain significant profits
Marketing and trading on the Internet to obtain significant profits
 
Pay Per Click - PPC Foundation
Pay Per Click - PPC FoundationPay Per Click - PPC Foundation
Pay Per Click - PPC Foundation
 
Weekly Media Update_19_02_2024. This document comprises news clips from vario...
Weekly Media Update_19_02_2024. This document comprises news clips from vario...Weekly Media Update_19_02_2024. This document comprises news clips from vario...
Weekly Media Update_19_02_2024. This document comprises news clips from vario...
 
KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024
 
5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertz5 Benefits of Digital Marketing-Theseo-expertz
5 Benefits of Digital Marketing-Theseo-expertz
 
How to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your FollowersHow to Use Short-Form Videos to Grow Your Followers
How to Use Short-Form Videos to Grow Your Followers
 

7 Core Elements to Building a Powerful and Engaged Audience for Your Book

  • 1. Image credit: S. Zolkin via Unsplash 7 Core Elements to Building a Powerful and Engaged Audience for Your Book www.YourWriterPlatform.com
  • 2. Know how important a thrivingand passionate fan base is to your writing career, but struggling to make it a reality?
  • 3. create an army of promoters to help drive your success? Wondering how to
  • 4. Image credit: Alexander Shustov via Unsplash 1. Identify and Seek Out Your Ideal Fan
  • 5. One of the biggest mistakes writers make when trying to build their readerships is failing to identify exactly who it is that they are trying to reach.
  • 6. Action Steps: Create a profile of your ideal fan – their interests, needs and desires, where they can be found (online and off) and who they are influenced by. ! Also decide who you want to spend time with. Who do you want to learn from?
  • 7. Image credit:Dogancan Ozturan via Unsplash 2. Determine What You Have to Offer
  • 8. Forget about being “discovered”. Instead, give people a reason to support you and your work. ! What value can only youprovide?
  • 9. Action Steps: Don’t try to dictate your audience’s needs – understand them. ! Notice your passions, ideas and interests. Do they resonate with your ideal reader? Dig deep. What makes you stand out? What exactly is your appeal and why is it relevant?
  • 10. Image credit: Carool via Morguefile 3. Define Your Goals
  • 11. The goals you define for yourself will help you determine whether or not you’ve reached what you set out to do. ! Knowing your goals defines what success actually looks like.
  • 12. Action Steps: Ask yourself what it is you wish to attain with your book or your writing. Different motivations require different goals to achieve the desired outcome. ! What does success look like to you? Recognition, influence, speaking gigs, a full time writing career, bestseller status? Or something else?
  • 13. Image credit: Daniel Robert Dinu via Unsplash 4. Create Content That’s Worth Sharing
  • 14. Word-of-mouth marketing is the most powerful marketing tool available. ! But the only way to access and activate this mechanism, is to create content that begs to be shared.
  • 15. Action Steps: Create highly valuable content that addresses the needs and desires of the people you most want to reach. ! Consider using multiple mediums to reach your intended audience and focus on answering your reader’s question, “What’s in it for me?”
  • 16. Image credit: Hotblack via Morguefile 5. Promote, Network & Partner
  • 17. Spend as much time promoting your work as you take to create it – perhaps more. It takes a village… So don’t wait until “later” to start making genuine connections and partnerships.
  • 18. Action Steps: Get out from behind your desk, off your blog or away from the safety of your usual haunts. ! Guest post, comment and interact on other blogs. Offer your insight in new groups and forums. Develop online and offline partnerships by contributing value first before expecting something in return.
  • 19. Image credit: Hotblack via Morguefile 6. Engage With Your Burgeoning Audience
  • 20. “Traffic” alone is not enough. ! By connecting, responding and engaging with people, ! you give them a reason to come back again and again.
  • 21. Action Steps: Start by creating relevant content that spurs conversation. ! Ask questions, respond to comments, encourage feedback and facilitate discussions within your growing community. ! Be human and authentic.
  • 22. 7. Make It Easy (And Hard) to Be a Part of Your Tribe Image credit: Hotblack via Morguefile
  • 23. Contrary to popular belief, your work will not appeal to everyone. ! Be clear about who your community is for, and who it is not.
  • 24. Make it super easy and enticing for your ideal fan to join (subscribe). Make them feel like they are part of something special. ! Get community members excited and involved – allow them to take ownership of what they’ve created and help you share it with the world. Action Steps:
  • 25. To Summarize: 1. Identify and seek out your ideal fan 2. Determine what you have to offer 3. Define your goals 4. Create content that’s worth sharing 5. Promote, network & partner 6. Engage with your burgeoning audience 7. Make it easy (and hard) to be a part of your tribe
  • 26. Presented by Kimberley Grabas ! www.YourWriterPlatform.com ! To learn more about finding an audience for your book, click the link below: ! ! http://www.yourwriterplatform.com/how-to-target-an-audience/ !